Martech

JANUARY 2, 2025

One use case for web analytics data is reducing customer friction points. Dig deeper: Understanding customer entryand exit in event-based journeys Dont try to track everything Thoughtful event tracking doesnt mean tracking everything, because thats not the key to identifying friction points. Downloads Contact clicks. Processing.

Customers 120

Customers Contact Presentation Service 120

Partners in Excellence

NOVEMBER 18, 2024

Customer would prefer a rep-free buying experience! It makes our jobs so much easier, the customer does most of the hard work! “It’s just so messy dealing with customers. They just want the customer to order. ” Success is less about new customer acquisition, success is really in retention and renewal.

Customers 127

Customers Sports Up-sell Start-ups 127

Martech

AUGUST 12, 2024

Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do.

CRM 123

CRM Contact Account management Follow-up 123

Sales Pop!

FEBRUARY 16, 2022

It’s essential to stay relevant, provide the most up-to-date service, and ensure effective management of customer databases to establish higher customer retention. Undoubtedly, that can only come from sustaining customers. Get to Know Your Customers. Increased Retention of Customers.

Customer Relationship Management 246

Customer Relationship Management Relationship Management CRM Customers 246

Sales Pop!

OCTOBER 24, 2024

So, I contacted 300 or so of my selling friends and asked for two insights that they would give to their younger selves. So, hundreds of sales professionals from across the globe representing different verticals, roles and customer bases responded. Evidently, the flock took it seriously. What was the most cited gem of wisdom?

Technique 246

Technique Represent Education Clients 246

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Growth 106

Growth A/B testing Customers Referrals 106

Martech

AUGUST 12, 2024

This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. How it helps you This update allows marketers to engage in live, two-way conversations with customers, transforming SMS into a powerful relationship-building tool.

CRM 123

CRM Pipeline Contact Conversion 123

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Here’s how to effectively identify and select these key accounts.

B2B 118

B2B Objectives and Key Results Campaign Contact 118

Sales Pop!

APRIL 30, 2022

We’ve seen that many customers have not taken advantage of Pipeliner’s powerful email integration features. You now have access, right from CRM, not only to your email but to your contacts, calendars and documents. When sending emails to prospects, customers or partners, you want to know if they’ve opened and read your email.

Pipeline 246

Pipeline Customers Appointment CRM 246

Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

B2B 123

B2B A/B testing Lead generation Objectives and Key Results 123

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Drivers/motivators 130

Drivers/motivators Represent Contact Service 130

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences.

Construction 121

Construction CRM Contact Follow-up 121

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. In the Winter ’25 release, we are expanding new functionality in Account Engagement to all customers on Growth, Plus, Advanced, and Premium.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Martech

NOVEMBER 6, 2024

Deliver in-app customer support with mobile chat SDK. Flexible editing with drag-and-drop areas in custom email templates. Managers can now seamlessly segment and automate contact enrollment without switching between tools, streamlining marketing activities and enhancing workflow efficiency.

Objectives and Key Results 118

Objectives and Key Results CRM Contact Pipeline 118

Martech

AUGUST 29, 2024

Book meetings ahead of time Reach out to prospects, connections and customers to connect with during the event. Incorrect contact details or duplicate records can lead to overlapping outreach, frustrating potential clients and damaging your reputation. Don’t overwhelm your contacts with too many messages or unnecessary information.

CRM 125

CRM Contact Networking Follow-up 125

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. How it helps you This update revolutionizes sales outreach by prioritizing manual follow-ups only for engaged contacts.

User Experience 115

User Experience Contact Campaign CRM 115

Martech

SEPTEMBER 20, 2024

Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. million Bank of America customers was stolen through the systems of Infosys McCamish. To that end, be sure you have the contact information available at all times. One of your vendors will suffer a data breach.

Government 123

Government Legal Contract Commission 123

Martech

NOVEMBER 19, 2024

Auto-add LinkedIn profile URLs with Zapier Using Zapier, you can set things up so LinkedIn profile links automatically get added to new contact records in HubSpot. How it works: Trigger Zapier to pull LinkedIn profile info from Apollo (or another data tool) whenever a new contact is added to HubSpot.

CRM 128

CRM Contact Pipeline Follow-up 128

Martech

JULY 25, 2024

Notably, over 70% of these interactions occur before any member of the buyer group contacts the sellers. Some solutions, like account-based marketing (ABM) tools, can do this out of the box and allow you to: Select the target account (aligning your ideal customer profile to accounts with intent to buy your services).

B2B 133

B2B Legal CRM Lead generation 133

Partners in Excellence

SEPTEMBER 24, 2024

I want to talk about our offerings, our happy customers, and how great we are as a company? Raise your hands in the comments, give me your contact info and I will arrange a conversation to tell you about our offerings. We display no interest in our prospects and customers, but we expect them to display interest in us?

Customers 133

Customers Pitch Contact Conversion 133

Martech

AUGUST 1, 2024

” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant. This approach enhances the customer experience with AI. Best, [Your Name] [Your Company] [Contact Information] P.S. Act fast — this offer is only available for a limited time!

Campaign 134

Campaign Launch Gaming Sports 134

Sales Gravy

DECEMBER 2, 2024

How to Look for Unused Budget With a Simple Question I’ve also had my sales team calling our customers and asking specifically about the unused budget that needs to be spent by the end of the year. Before walking in I coached him to ask his contact, “How do you feel about business now that the election is over?”

Sell 95

Sell Pipeline Contact Follow-up 95

SaaStr

NOVEMBER 8, 2024

Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. So clearly AI is rapidly changing the way we do sales, but how will it all shake out? But what about the more personal sales side?

Pipeline 131

Pipeline Gaming Price Contact 131

Martech

SEPTEMBER 12, 2024

This is the feature that allows a unified view of front-end and back-end customer data. Sales is focused on accounts and marketing is focused on contacts. ” As far as incorporating back-office data in the customer dataset, Pinkerton says some of Oracle’s competitors are playing catch-up. ” Pinkerton asked.

Assembly Line 116

Assembly Line Contract B2C GTM 116

Iannarino

JULY 4, 2021

Your intentions can spoil the outcomes you hope for by preventing the conversation from being valuable to your contacts. The Lost Art of Closing shows you how to proactively lead your customer and close your sales. In early conversations, your intentions must focus on creating value for your contacts. Too Little Value.

Contract 337

Contract Contact Clients Prospecting 337

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Set up a sequence to remind customers about upcoming dates and renewal deadlines so they stay on track and you don’t miss out on potential revenue. A follow-up sequence keeps the momentum going and turns attendees into engaged contacts.

Appointment 121

Appointment Follow-up Contact Start-ups 121

Veloxy

FEBRUARY 12, 2025

Our customers tell me how our 360 degree customer view eliminates the need to switch between different platforms. The automated activity capture for emails and events creates a single source of truth for all customer interactions. Without doubt, Gong’s integration capabilities with existing tech stacks make it special.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

SEPTEMBER 13, 2024

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. A good rule of thumb is to ask if a customer needs to read this email now, and how they will benefit if they do.

A/B testing 136

A/B testing Strategic planning Campaign Strategize 136

Heinz Marketing

SEPTEMBER 24, 2024

Prospecting and Lead Generation Challenge : Finding qualified leads is time-consuming, and SDRs often spend hours searching for contact information and gathering data to assess lead quality. Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info.

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

SaaStr

MAY 2, 2025

What’s unique is how quickly customers are seeing value far faster than traditional enterprise software implementation cycles. This was particularly motivating for Benioff, seeing how rapidly customers can deploy high-value AI implementations in relatively short timeframes. And this is where Salesforce wins with AI.

Strategize 99

Strategize Healthcare Drivers/motivators Contact 99

Martech

JULY 11, 2024

Engagement over time This is an important metric because it’s a measure of mindshare you have with a buyer/contact. It tells sales who to spend their time with and how to start a relationship so they could one day become new customers. They could be the 10 biggest or most important (based on pipeline value) accounts.

B2B 135

B2B Cross-sell Drivers/motivators Pipeline 135

Iannarino

MARCH 2, 2023

This makes your contact One-Down , lacking the information and experience that would ensure they make the right decision. Because you already know what your potential B2B customer needs to do to improve their results, you can easily start a conversation about the problems and pain points.

B2B 286

B2B Contact Clients Entertainment 286

Veloxy

DECEMBER 21, 2021

For example, this could be entering in the contact information of a new prospect at one moment, and manually prioritizing outreach at another. By greatly improving data quality, you eliminate duplicate records, upset contacts, and other related non-selling activity. This is where the real impact on revenue comes to play.

Tradeshows 348

Tradeshows Contract Sales Contact 348

SaaStr

OCTOBER 29, 2024

The Cloud came, and leaders like Talkdesk and Dialpad emerged to take large market share, and older folks like RingCentral and Five9 also rolled out Cloud contact centers. And now, AI is fueling more growth, as contact centers replace some of their humans with AI agents. And then during lockdown, the space exploded further.

Contact 126

Contact Growth Market share Customers 126

Martech

SEPTEMBER 12, 2024

And there’s this, from The Wall Street Journal’s article on AI spending: Now, here are this week’s AI-powered releases: Yext’s Yext Social is an AI-powered social media management solution that manages local customer engagement at scale globally. Account Plan Creator generates a structured account strategy.

Cross-sell 115

Cross-sell Construction Legal Contract 115