Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. So you’re right.

GTM 66

GTM X-functional Start-ups Relationship building 66

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 106

GTM E-commerce B2B Profit margin 106

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Companies with strong GTM enablement see 49% higher win rates on forecasted deals. What is GTM Operational Excellence? What is GTM Operational Excellence?

GTM 52

GTM Cross-sell Pipeline CRM 52

Martech

APRIL 1, 2025

Clay lets us build contact records from various data providers, develop lead-scoring models, gather intent signals and integrate the data into our prospecting workflows. Looking to research your target audience so you can craft a more relevant GTM strategy and more powerful messaging?

B2B 80

B2B GTM Territory Manufacturing 80

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Thanks for reading The GTM Newsletter! See more top GTM jobs here. Anyway, let’s get into it.

GTM 124

GTM Education Sales B2B 124

Martech

DECEMBER 26, 2023

This shift will put a premium on creativity and strategic thinking, pushing brands to invest more in developing unique and resonant concepts that can be quickly brought to life through AI.” AI is poised to revolutionize marketing by turning large volumes of unsolicited customer feedback into actionable, strategic insights. Get MarTech!

Customers 145

Customers Retail GTM B2B 145

Sales Hacker

NOVEMBER 10, 2023

This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. Andy Mowat (VP of GTM Ops at Carta ) defines customer advocacy as engaging your customers to turn them into champions for your product and brand. GTM Total Compensation and Rewards Manager at Vanta – more details here.

Intrinsic 120

Intrinsic GTM Customers Contract 120

Martech

JUNE 13, 2025

The new integration of GTM enrichment product Clay and the Gong Revenue AI Platform is the beginning of a shift in how we think about account intelligence and ABM personalization. Use Clay to find contact information for other buying group members. It doesn’t have to be that way.

Campaign 55

Campaign Launch GTM Education 55

Gong.io

SEPTEMBER 9, 2021

Decisions makers: Senior leaders and executives who care about how the purchase affects their budget, strategic goals, and org alignment. If you sell to ~20 people in each account, and you have ~15 accounts at any given time, that’s 300 contacts you’re expected to manage at once. . Not happening … unless you’re multi-threading.

Closing 162

Closing Sports GTM Legal 162

SaaStr

APRIL 4, 2025

We automated contact centers employing >100 human agents and now handle their incoming customer support and sales calls, end-to-end. For another company, our voice AI agents were able to convert 30% of contacted leads within a week of the outbound campaign. All while maintaining 90% customer satisfaction score.

GTM 65

GTM Government CRM Follow-up 65

Martech

JUNE 2, 2025

The lack of account-centric features can hinder the ability to track interactions and measure the effectiveness of marketing efforts across multiple contacts within the same organization. Integrating data from these disparate systems to create a unified view of account engagement can be complex and time-consuming.

GTM 59

GTM Strategic planning B2B Customer Relationship Management 59

Sales Hacker

OCTOBER 27, 2023

Are there other executives to reach out to who could have strategic impact? Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. See more top GTM jobs here. Even if that is the case: Could they be better leveraged?

Pipeline 119

Pipeline GTM Cross-sell Sports 119

Heinz Marketing

MAY 19, 2025

General GTM Orchestration Questions What is marketing orchestration, and why does it matter? What are the key components of a successful B2B GTM strategy? We go deeper into this in our GTM strategy blog. Why is cross-functional collaboration essential in GTM orchestration? You dont need a giant tech stack to start.

Go To Market 56

Go To Market GTM Objectives and Key Results Campaign 56

Sales Hacker

AUGUST 26, 2022

If your sales team is navigating issues like, Is the contact information related to the prospects updated? There are several such invisible leakages that keep happening throughout the go-to-market (GTM) funnel because of lack of good quality activity data and a unified visibility into them for the entire organization to refer to.

GTM 104

GTM CRM Pipeline Contact 104

SalesLoft

APRIL 12, 2016

I had made contact with some sidelined sales operations folks with little influence over the purchase, but a strong desire for control. That’s when I learned that the modern sales operations leader can be the biggest force multiplier in your GTM. They strategically design the GTM to propel their company to exponential growth.

GTM 52

GTM Commission Gaming Launch 52

Sales Hacker

FEBRUARY 9, 2024

Wiza is the only B2B contact database that sources and verifies contact data in real-time, the moment it’s requested, using LinkedIn as its source of truth. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Share The GTM Newsletter That’s it, that’s all.

GTM 75

GTM Real Estate Launch Contact 75

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. Each product and market are different, therefore each GTM strategy should be thoroughly thought out; mapping a market problem and solution a product offers.

Go To Market 101

Go To Market Process GTM Education 101

Highspot

NOVEMBER 24, 2024

Unify Go-to-Market (GTM) Teams Sales enablement training eliminates silos between sales, marketing, product, and the rest of the go-to-market team because it aligns everyone around the same tools, messaging, and goals. They need to understand your company structure and know whom to contact for information.

Pitch 52

Pitch Technique Sales Cross-sell 52

Sales Hacker

AUGUST 7, 2020

Manager Strategic Partner Development for the Americas. Vice President of Strategic Sales, Quip. Vice President of Sales & Strategic Partnerships. Senior Vice President, Strategic Sales & Revenue. Strategic Team Lead. Strategic Account Executive. Strategic Sales Manager. JILL KONRATH.

Territory 130

Territory Presentation Strategic partnership Inside sales 130

Hubspot

OCTOBER 31, 2022

Instead, use LinkedIn to find out who you already know, and to whom your contacts are connected. When you have your list ready, get in touch with your first-degree contacts to ask for an intro. Determine when to initiate contact. The best way is to ask them about their preferred contact method. Turn to LinkedIn.

Networking 81

Networking GTM Tradeshows Referrals 81

Sales Hacker

NOVEMBER 15, 2017

Account refers to a record of primary and background information about an individual or corporate customer, including contact data, preferred services, and transactions with your company. . Cold Email is the use of email to engage a prospect who have no prior knowledge about or contact with the salesperson sending the email.

B2B 105

B2B E-commerce Cold Call Sales 105

ConversionXL

APRIL 7, 2021

In most cases, ABM should not be a standard go-to-market (GTM) strategy. Larger TAM & Small ACV < $10,000 : This range relies on primary inbound and Demand generation GTM because the market is big enough & there’s likely existing solutions & demand that you can use to deploy SEO, social, and content. DemandBase.

CRM 98

CRM Cross-sell GTM Cold Call 98

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. SDRs are ready to start calling but first they must dedupe dozens of contacts just dumped into their CRM. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Unified data problems. Asia Corbett ).

Finance 114

Finance Cross-sell SQL GTM 114

Sales Hacker

OCTOBER 4, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations. My husband was struggling to maintain his contacts. My motto is ‘do everything with a purpose, build on that, and think strategically.’. We had challenges.

Clients 101

Clients Hospitality Entertainment Quota 101

Sales Hacker

NOVEMBER 3, 2020

Skilled in Coaching, Sales, Customer Relationship Management (CRM), Team Building, and Contact Centers. He is responsible for helping scale Vendition’s GTM strategy by developing partnerships with net new businesses to help Sales Leaders recruit, hire, and train top diverse sales development talent. WHY SALES HACKER? “ Brian Smith Jr.

Sales 126

Sales Real Estate Non-Profits B2B 126

Sales Hacker

APRIL 29, 2021

To avoid either extreme, when reps are either too involved or not involved enough, the solution is a content supply chain, or a deliberate process for writing, approving, enabling, and sunsetting content in a way that supports your GTM strategy as well as captures the voice of your sales team. Enterprise.

A/B testing 114

A/B testing Sales Quota Promote 114

Sales Hacker

SEPTEMBER 11, 2020

VCs are always on the lookout for the next Lyft, so they strategically partner with founders who they believe will provide them with a 10X return. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. It’s no longer just an idea.

Sell 100

Sell Minimum Viable Product Objectives and Key Results Cross-sell 100

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.

Launch 96

Launch Product Non-Profits GTM 96

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” Your data and analytics won’t help you make bold, strategic plans. That results in customer churn. .

Growth 62

Growth GTM Cross-sell Pipeline 62

Highspot

MAY 3, 2024

What’s missing is a strategic approach that unites all your revenue-generating teams. Revenue enablement is a strategic function that provides all customer-facing roles with the tools, data, and knowledge to maximize revenue throughout the customer journey. From better coaching to setting clear goals to even hiring the right people.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Highspot

OCTOBER 5, 2021

Speakers include: Highspot CEO Robert Wahbe will open Spark 2021 by sharing Highspot’s vision and a blueprint for strategic enablement. Executing your strategic initiatives with Highspot increases revenue, drives consistent rep performance and improves rep ROI.

Customers 52

Customers Teamwork GTM Strategize 52

Sales Hacker

JULY 21, 2023

Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s kick this off with an intro to Jason Vargas. Now, as co-founder of RevShoppe , he’s focused on designing GTM strategies, creating those strategies as workflows and levering them into a system of action. See more top GTM jobs here.

GTM 52

GTM Pipeline Prospecting Meeting 52

Highspot

NOVEMBER 7, 2022

A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth. ” Finally, “the right mix of capabilities and complexity — plus a strategic partnership.”

Government 52

Government GTM Sales Strategic partnership 52

The Lost Book of Sales

MAY 13, 2021

Maybe the strategic priority is to get new logos instead of just cold-hard revenue. GTM should be cohesive and comprehensive, because throwing reps into a new territory without proper support is rarely a good idea. If so, ask to see the the go-to-market strategy.

Quota 59

Quota GTM Commission Territory 59

SBI

JUNE 17, 2025

Podcast Tune in for an always-insightful exchange of viewpoints between GTM experts about todays most significant growth issues. Contact Ready to start your value creation journey? Tools Explore our comprehensive array of tools, curated to empower your journey to success. Schedule a Consultation Growth Isnt an Idea.

Growth 26

Growth GTM Transportation Healthcare 26

SalesLoft

NOVEMBER 2, 2023

The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans. In the context of today’s environment, GTM teams are always talking about priorities. Run On the other hand, AI and GPT functionality can generate starting points for centralized content templates for your GTM strategy.

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

Gong.io

DECEMBER 14, 2022

Target account selling is a B2B sales methodology that focuses on building and nurturing relationships with strategically chosen, high-value accounts that have a high probability of closing. With a target account list at their disposal, reps need to start making contact with each account. What is TAS? Reach out to targets.

Sell 62

Sell Cold Call Contract Up-sell 62