Martech

SEPTEMBER 20, 2024

Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. million Bank of America customers was stolen through the systems of Infosys McCamish. Review the contract There are times in business when a lawyer is called for. Go over the contract with a legal expert.

Government 124

Government Legal Contract Commission 124

SaaStr

MAY 12, 2023

Annual Contracts Didn’t Boost NRR, And Even Multi-Year Contracts Only Had a Modest Impact on NRR. We tend to intuitively think annual contracts help combat churn, but they really don’t — they just defer it. Let customers buy the way they want to buy. #2. This data confirms that.

Contract 144

Contract Closing Customers Sales 144

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 125

Customers Networking UX Engineering 125

Sales Pop!

FEBRUARY 11, 2022

Technology has revolutionized customer service. Businesses can use many technologies to engage with customers and fulfill their requests. New technologies are emerging that will transform the way companies deliver customer service in the years to come. Why You Need Tech for B2B Customer Service.

Service 246

Service B2B Customers Represent 246

SaaStr

MAY 7, 2024

Dear SaaStr: What’s a Resonable Discount for an Annual Contract? How About a 3 Year Contract? Before then, think instead about marking up the prices of non-annual contracts to account for churn. You’ll likely want non-annual contracts to be priced 20%-30% higher to account for the effect of churn, but the exact % can vary.

Contract 116

Contract Price Commission Closing 116

Sales Pop!

MAY 30, 2023

Contract job boards can be a fantastic resource to connect with employers and secure exciting contract positions. To help you make the most of contract job boards, we’ve put together a comprehensive guide with valuable tips and tricks. Contract jobs on the Quality Contracts site for example.

Contract 130

Contract Negotiate Referrals Networking 130

Salesforce

JANUARY 8, 2024

You’ve heard the adage about salespeople telling a customer “Of course we can do that!” Sales contracts are vital to completing any business transaction. This guide will teach you how to draft a bulletproof sales contract. What you’ll learn What is a sales contract? ” to close a sale.

Contract 110

Contract Process Legal Real Estate 110

SaaStr

FEBRUARY 27, 2023

So we’ve done a few good posts on SaaStr about how to steal a customer / prospect from a competitor on SaaStr here: How to Steal a Customer From the Competition (a good one) Want to Steal a Customer From the Competition? It’s that simple: A customer 6 months into a 12-month contract?

Contract 131

Contract Commission Price Sales 131

Martech

AUGUST 19, 2024

That means there’s an increased likelihood of terminating the contract because the tool is no longer needed and/or its champion is gone. When businesses are trying to build a customer base, they often undercut the existing players in price. Flexible contract terms and proactive support can help too.

B2B 122

B2B Contract Consult Price 122

Veloxy

DECEMBER 21, 2021

Maximizes Selling Time : By automating non-selling activity, you’re giving your sales team more time to spend with their customers. By automating Salesforce, individual salespeople see a 124% increase in customer engagement ! This is where the real impact on revenue comes to play. inbox activity, content engagement, etc.).

Tradeshows 348

Tradeshows Contract Sales Contact 348

Martech

OCTOBER 21, 2024

Naturally, the client was upset, having paid a significant amount upfront for developing reports, assuming any custom coding was part of the original fee. The client took screenshots of the reports and canceled the contract. It’s your data, and any contract should ensure ownership stays with your organization, not the agency.

GTM 130

GTM Contract Clients Campaign 130

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Contract 114

Contract Negotiate Strategize Technology 114

SaaStr

OCTOBER 14, 2024

A few bits of advice you hear a lot in SaaS that I think often don’t really work in practice: Move to annual contracts to generate more cash. Sure, if customers want to pay annually for a discount — do it. Your customer acquisition costs need to be low — in all segments of the market. Never build a custom feature.

Contract 121

Contract Engineering Product Customers 121

SaaStr

NOVEMBER 30, 2024

A related post here: The 1 Simple Test to Know if You’ve Actually Hired a Real VP of Product or Customer Success … Or Not (note: an updated SaaStr Classic post) The post The 30-Day Test: How to Know if Your VP of Sales Will Succeed appeared first on SaaStr.

Pipeline 122

Pipeline Contract Sales Growth 122

Salesforce

SEPTEMBER 19, 2024

Advanced Edition has all the same functionality as Growth Edition, plus additional features that help small businesses reach customers faster, optimize their journeys, and better understand their customers with predictive AI. You can also customize how individuals are distributed to different paths when testing journeys.

Territory 126

Territory Launch Growth Contract 126

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. In the Winter ’25 release, we are expanding new functionality in Account Engagement to all customers on Growth, Plus, Advanced, and Premium.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Martech

APRIL 30, 2025

Check references and negotiate key commitments in writing in the contract Before making a final decision, check online reviews and speak with one or two customer references, ideally from a business similar to yours. When negotiating the contract, ensure key commitments are in writing.

B2B 102

B2B Objectives and Key Results Territory Negotiate 102

Sales Gravy

JANUARY 1, 2025

Onthis episode of The Sales Gravy Podcast, Harriet Mellor shares proven strategies for maximizing trade show ROI with personalized outreach, leveraging CRM tools, and building lasting relationships that convert leads into valuable long-term customers. This includes keeping detailed notes in your customer relationship management (CRM) system.

Follow-up 98

Follow-up CRM Contract Customer Relationship Management 98

SaaStr

NOVEMBER 27, 2024

Mangomint has one onboarding manager for every two sales reps, but with no contracts and a 30-day free trial, onboarding starts during the trial. For Mangomint, giving customers 3-6 weeks to onboard (vs 1-2) really takes the pressure off and produces better results. For Mangomint customers, this software is their operating system.

Appointment 104

Appointment Contract Commission Niche 104

Iannarino

JULY 4, 2021

Many salespeople, though, launch the sales conversation with a firm intention to secure a signed contract and an agreement to install their “solution.” The Lost Art of Closing shows you how to proactively lead your customer and close your sales. But they’re not the only threat out there. No more pushy sales tactics. Too Little Value.

Contract 337

Contract Contact Clients Prospecting 337

SaaStr

APRIL 6, 2025

Celebrations are shifting from contract signatures to consumption metrics – Their team is evolving beyond celebrating closed deals to automated alerts for customer usage milestones, fundamentally changing what success looks like. Databricks recognized this created a dangerous disconnect between sales success and customer success.

Growth 80

Growth Territory Teamwork Cross-sell 80

Martech

SEPTEMBER 12, 2024

And there’s this, from The Wall Street Journal’s article on AI spending: Now, here are this week’s AI-powered releases: Yext’s Yext Social is an AI-powered social media management solution that manages local customer engagement at scale globally. AI Revenue Maximizer optimizes ad placements and durations to maximize revenue.

Cross-sell 117

Cross-sell Construction Legal Contract 117

Partners in Excellence

FEBRUARY 28, 2024

The commonality between the two of us is the obsession around helping customers solve complex problems and create great value. My obsession to provide Customer Value Written by Christian Maure r Dave, thank you very much for picking up the challenge. That’s how my obsession to provide customer value was borne.

Customers 139

Customers Contract Consult Up-sell 139

Sales Hacker

OCTOBER 11, 2024

But when it comes to those lengthy security questionnaires, the endless back and forths between you, your security team, and the customer can often cause deals to stall out, leaving your deal at risk and dollars on the table. For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed.

GTM 114

GTM X-functional Pipeline Construction 114

SaaStr

APRIL 2, 2025

Today it’s at: $800m ARR Growing 22% 20% Free Cash Flow Margins Modest re-acceleration in revenue growth and new customer count — but not NRR Roots are SMB, but 60% of ARR comes from mid-market and enterprise today And a $4B market cap, so 5x ARR Freshworks is getting a bit of a second wind, which is great to see!

Drivers/motivators 107

Drivers/motivators Contract B2B Growth 107

Martech

FEBRUARY 7, 2025

Contract timing My team once negotiated a contract with a new vendor where timing was critical. By collaborating with our procurement team, we negotiated a delayed contract start date while signing in time to secure the incentives. It also signaled that we valued them as partners.

Contract 104

Contract Non-Profits Hospitality Negotiate 104

PandaDoc

MARCH 27, 2025

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Its all about offering complementary products or services so you can maximize every transactionall while improving the customer experience. Sounds like a win-win, right? How does cross-selling work?

Cross-sell 52

Cross-sell Sell Customers Legal 52

Salesforce

AUGUST 15, 2024

Keep an eye on your financial progress, get a better understanding of your customer’s behavior, and use dashboards to track key performance indicators (KPIs) — all in real time. Remote, hybrid, and onsite teams can operate smoother, respond to customer needs quicker, and achieve better results with less effort. Back to top. )

Product 89

Product E-commerce CRM A/B testing 89

Sales Pop!

NOVEMBER 5, 2021

We needed multiple contracts with hardware and software vendors. I contracted with the Austrian government to explore open source’s possibilities. In our case, we retain customer data for a maximum of 35 days. Alternatively, a customer can choose to have backup data eliminated along simultaneously with the live database.

Pipeline 246

Pipeline CRM Territory Contract 246

Martech

JANUARY 8, 2025

Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. Pro tip : Use customer feedback to regularly update your content. Dig deeper: How to optimize sales and marketing processes for efficient customer acquisition 4.

CRM 126

CRM Follow-up Sales Prospecting 126

Martech

FEBRUARY 21, 2025

If youre evaluating and selecting a marketing mix model solution, make sure to: Engage stakeholders across marketing, finance, data management, supply chain and executive partners to document data and output requirements, securing enterprise-wide buy-in before contract execution. Processing.

Finance 121

Finance Drivers/motivators Technique Contract 121

Sales Gravy

APRIL 10, 2025

Fancy decks, CRM tagging, and custom email flows feel like progressbut they dont get the contract signed. Fancy decks, CRM tagging, and custom email flows feel like progressbut they dont get the contract signed. But automation doesnt close deals. Most salespeople would rather look productive than be productive.

Closing 87

Closing Objection handling Cold Call Contract 87

Martech

JANUARY 14, 2025

Her team stopped hiding behind automation and started engaging in real customer conversations. Another cut content production in half yet doubled its effectiveness by focusing on what customers actually need. When marketing helps close eight-figure contracts, budget conversations become much easier.

Pipeline 128

Pipeline Contract Campaign Growth 128

Sales Hacker

NOVEMBER 10, 2023

Contract renewal dates. A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time.

Intrinsic 123

Intrinsic GTM Customers Contract 123

SaaStr

MARCH 26, 2024

Dear SaaStr: What Was it Like Acquiring Your First Customer? In my first start-up, we were whale hunting — big, large, Fortune 500 customers. So Customer #1 showed us the path to our future. My first customer signed a $10k contract (a small pilot) but our second, their competitor, then signed a $6m (multi-year) contract.

Customers 111

Customers Contract Represent Start-ups 111

Iannarino

JULY 19, 2021

At this point, you may or may not need to provide a presentation, but you will eventually have to provide your client with a proposal and a contract. The Lost Art of Closing shows you how to proactively lead your customer and close your sales. Presentation and Proposal. No more pushy sales tactics. Solving Different Problems.

Conversion 334

Conversion Clients Sales Presentation 334

Hubspot

SEPTEMBER 6, 2024

Even when talks progress all the way to a signed contract, they will never be as engaged as they were in that initial moment when a problem arose and curiosity about your solution struck. When a prospect first reaches out for more information, I’ve found that engagement is at its peak.

Closing 80

Closing Contract Technique Sales 80