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The most underrated B2B channel? Your newsletter

Martech

It exists to keep them informed, entertained or inspired — not to close a deal. And when the time does come to choose a vendor or renew a contract? A real newsletter delivers consistent value and builds trust. What is a newsletter, if it’s not just a promotional vehicle? A newsletter is an email people choose to receive.

B2B
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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

For example, the marketing approach will differ based on whether the target is a business or a home, a health organization, or an entertainment venue. Youll get higher returns on marketing dollars and quicker time to contracts. Automate the contracting and approval process. Standardized contracts help. Be flexible.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

You know, staying in an industry, nailing a couple of use cases and being very successful, maybe they get like 10 customers, each paying them, you know, multi million ACV contracts. You know, low millions of dollars, that’s still a huge win for the companies, but it’s also a great, you know, high margin contract for the startups.

GTM
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What If We Started Thinking About Durable Revenue and Revenue Quality?

Partners in Excellence

As we look across all sorts of industries/markets, for example capital equipment, construction, financial services, healthcare, retail, consumer products, entertainment/gaming, real estate, technology, and others, we find their revenue models built on some or all of these four basic models.

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Most celebrity endorsements are expensive mistakes

Martech

Ensure your contract includes escape clauses, reputational risk assessments and even crisis comms prep. Let a YouTuber explain, let a TikToker entertain and let a podcaster deep-dive. What if their image no longer fits your brand or worse, hurts it? Just ask the U.S. Hope for the best, plan for the mess.

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How to maximize event ROI using smart budgeting

Martech

Contract negotiations present significant opportunities for cost savings. “During contracting, we do our best to negotiate as much as we can with the hotel/venue,” Hentz said. However, leading user conferences often invest a third of the budget or more in production.

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Why You Must First Solve Buying Pain Points in B2B Sales

Iannarino

Unless root causes are addressed, the ink on the contract won't be dry before the client fires the company and starts over. These salespeople can safely remove opportunities from their sales funnel , as soon as they realize their qualified lead will not entertain a second meeting. Hope your competitors’ discovery is weak.

B2B