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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

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Cross-Selling and Upselling: The Ultimate Guide

Hubspot

There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Cross-Selling a Cheeseburger. Cross-Selling Example.

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Frequently Asked Questions About ICPs, Buyer Personas & Buying Committees

Heinz Marketing

Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. Use this data to build a documented, cross-functional ICP definition. Personas are typically tied to the ICP and represent roles across the buying committee.

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4 Unexpected Learnings from Databricks’ Sales Growth Machine From Its VP of Sales

SaaStr

Scorecards evolve with company maturity – What made a great hire four years ago isn’t the same today; Databricks reduced emphasis on big data selling experience as the company grew, showing how hiring criteria must adapt. “We asked our cross-functional partners to describe our team in three words,” Cuibo explains.

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SAP integrates with Gainsight and ChannelEngine

Martech

The integration between SAP Sales Cloud and Gainsight Customer Success seeks to provide a seamless, continuing customer journey beyond conversion, supporting customer retention and growth. Are we looking at a future where marketing, sales and customer success merge into one revenue team?

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How to Recognize Great Conversion Optimization People

ConversionXL

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. We take a website, and make it sell better.

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How to Do Conversion Attribution Modeling

ConversionXL

But if you’re a rigorous and data-driven marketer, the question has to cross your mind: how much credit can I give each channel for this conversion? If, for instance, it seems that your display ads aren’t adding much of a conversion value according to a particular model, will you stop using display ads? It’s tough.