Search Engine Land

OCTOBER 23, 2023

Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0. Let’s get to it!

E-commerce 130

E-commerce Launch Campaign Retail 130

Search Engine Land

NOVEMBER 11, 2022

Oftentimes it’s commerce, loyalty programs, and the like that are deemed responsible for discovering the ins and outs of your customers. Users are purposefully engaging with your site. Search + site behavior data = better user experiences. We need to start including our offline channels in those conversations, too.

E-commerce 94

E-commerce CRM Retail User Experience 94

ConversionXL

JANUARY 17, 2014

I recently had the pleasure of speaking with Nir Eyal , Stanford Business School lecturer, start up mentor, and author of “ Hooked: How To Build Habit Forming Products.” In my interview with Nir, we discuss: How habit forming products are everywhere and changing our behavior on a fundamental level. Do You Like This Feature?

E-commerce 100

E-commerce Product User Experience Start-ups 100

Search Engine Land

SEPTEMBER 26, 2023

Brady Madden, founder at Evergreen Digital, had a CBD commerce website under his wing. Google’s advice was straightforward yet frustrating for many – there’s no “fix,” just continue building great content and improving user experience. He enjoyed the fruits of ranking well, with sales soaring over $100,000 monthly.

E-commerce 132

E-commerce Engineering Gaming Gambling 132

Salesforce

AUGUST 17, 2021

Customer expectations have also changed – 84% of customers say the experience a company provides is as important as its products and services. They want brands to know who they are, what their unique preferences are, and the types of personalized experiences they desire. Ashley Fortman, experience strategist at Salesforce.

E-commerce 98

E-commerce Retail User Experience Growth 98

ConversionXL

MARCH 22, 2013

Mashable named 2013 “The Year of Responsive Design” But is responsive web design actually the answer to boosting mobile conversions? Webundies.com announced 2012 mobile commerce sales of $168,000, accounting for 5.4% The effect of responsive design on mobile conversions. of total sales. Build a dedicated mobile web.

Conversion 115

Conversion E-commerce A/B testing Follow-up 115

ConversionXL

APRIL 4, 2012

Here’s how to increase the conversion rate of your ecommerce site. What’s the conversion rate I can be happy with? A good conversion rate to strive for is better than the one you have right now. Quality Product images. Show the products from different angles, in context, make them zoomable.

Conversion 134

Conversion E-commerce Retail Cross-sell 134

ConversionXL

MAY 14, 2014

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. Iztok said, “We ensured the CEO that conversion optimization would increase sales.

Conversion 124

Conversion Sell E-commerce Legal 124

Beeketing

FEBRUARY 14, 2021

Today’s article on How to Increase Your Ecommerce Business ROI Using SMS Marketing is brought to you by Shane Barker, a digital marketer with 20+ years of experience. Let’s welcome Shane Barker in our blog, and learn from his invaluable experience. The e-commerce industry is booming. Are you behind the curve?

E-commerce 59

E-commerce Referrals Consult Trust 59

Hubspot

APRIL 11, 2019

If you think you might be interested in using voice-activated smart devices to supplement your marketing strategy in 2019, consider using Alexa Skills , which allows brands to provide customers with the ability to interact with their products or services in a conversational way. This, indirectly, creates revenue by driving conversions.

E-commerce 76

E-commerce B2C Territory Finance 76

ConversionXL

NOVEMBER 28, 2011

So to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics. Schwan’s (home delivered food service) has one of the highest conversion rates among e-commerce sites , and when you go to their site you can sense that it’s based on their juicy images.

Conversion 134

Conversion CTR E-commerce Retail 134

ConversionXL

JANUARY 4, 2015

There are many, many, many lists of conversion optimization best practices. These practices often come from broad trends observed over many experiments and they highlight what usually and typically works. Websites have different target audiences, different marketing, positioning, pricing, product selection, seasonality.

Conversion 123

Conversion Trust E-commerce Price 123

SaaStr

DECEMBER 23, 2020

411: Tamar Yehoshua is the Chief Product Officer @ Slack, the company providing a place where people get work done, together. As for Tamar, previously, Tamar was a Vice President at Google, holding product and engineering leadership roles on Google’s most important products, including Search, Identity, and Privacy.

Product 95

Product Engineering Customers E-commerce 95

ConversionXL

AUGUST 7, 2014

This is the first of a two-part series on mobile conversion and how to improve it. It’s based on thousands of user tests conducted by UserTesting , the leading usability testing service for mobile apps and websites. Smartphones have the lowest conversion, but tablets are also generally seen as lower than computers. entirely.

E-commerce 122

E-commerce Real Estate Networking Conversion 122

ConversionXL

APRIL 10, 2018

The m-commerce share of total e-commerce spending continues to grow at a steady pace. From conversations with customers, support emails we receive and general feedback we can see that converting smartphone visitors into leads proves continuously challenging. Network speed plays a huge role in lower conversions.

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

NOVEMBER 2, 2017

For example, working with an e-commerce client this year, we noticed a repeating theme in our customer interviews : many customers said they were worried about the durability of our client’s product. So we asked them to explain what reassured them and convinced them it was a high-quality product. Voice and Tone.

E-commerce 120

E-commerce Drivers/motivators Trust Conversion 120

Hubspot

MAY 9, 2019

When you think e-commerce or online shopping, the behemoth that is Amazon is most people's go-to website. Its core offering is that it allows you to fully customize product descriptions on branded ASINs. Amazon is drawing from Google's emphasis on the user experience when linking back to advertisers' performance effects.

E-commerce 71

E-commerce Retail User Experience Up-sell 71

ConversionXL

AUGUST 12, 2014

This is the second of a two-part series on mobile conversion. In the first part , we described the most common usability mistakes made in mobile commerce sites and apps, and how to fix them. In this part, well discuss the frontiers of mobile commerce: trends were seeing in user tests that may fundamentally change eCommerce.

E-commerce 99

E-commerce Retail User Experience Real Estate 99

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Focusing on personalized experience instead of the platform increases familiarity, convenience, and engagement.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

SaaStr

JULY 10, 2020

We shut down something called the Evernote Market, which was selling physical goods, sunset some niche products like Evernote Food which had nice followings, but I felt were distracting from the larger priorities. We had way too many bugs, latency had grown to too long and crashes were a problem with the product.

E-commerce 74

E-commerce Price Start-ups Growth 74

ConversionXL

APRIL 5, 2016

Friction, defined as “the psychological resistance that your visitors experience when trying to complete an action, is a conversion killer. Eliminating friction is one of the most effective ways of increasing conversions. The goal, usually, is to reduce friction while maximizing revenue and users. The result?

User Experience 70

User Experience E-commerce Follow-up Start-ups 70

ConversionXL

APRIL 23, 2019

When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. Here is the actual workflow on Amazon’s mobile commerce application: Done and done. When people add something to the cart on your product pages, what should happen?

E-commerce 115

E-commerce X-functional UX Drivers/motivators 115

PandaDoc

OCTOBER 3, 2023

When evaluating AI tools , criteria like integration capabilities, user experience, output accuracy, transparency, data security, costs, and future evolution plans should be assessed against business needs. E-commerce platforms selling thousands of items, for instance, simply can’t be supported by human-powered dynamic pricing.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

AUGUST 28, 2014

Yet, only just over a quarter (28%) report being satisfied with their conversion rates. In our own research at Convert.com, we analysed 700 experiments and found again that 1 out of 7 experiments (14%) ran made a positive impact on the conversion rate for all clients that were not an agency. Ok now back to Dennis.).

A/B testing 104

A/B testing E-commerce Clients User Experience 104

ConversionXL

JUNE 24, 2014

We are always striving to boost conversion rates and encourage users to engage more. For the uninitiated, social login allows users to access websites using their existing social account IDs – such as Facebook, Twitter, Google+ and LinkedIn. Basically, it allows you to personalize the user experience.

User Experience 130

User Experience Networking E-commerce B2C 130

ConversionXL

JUNE 20, 2016

A recent study by the Department of Commerce found that half of American Internet users are “deterred” from buying things online because of fears over privacy and security. While the Department of Commerce study found 26% of households won’t purchase at all online, 29% were wary about doing so. Image Source.

E-commerce 72

E-commerce Customers Trust Government 72

Lead Fuze

JANUARY 9, 2024

As online shopping becomes more ingrained in our daily lives, understanding how to harness this e-commerce opportunity can make a significant difference. This article will guide you through innovative strategies that boost sales by personalizing customer experiences and streamlining your supply chain.

E-commerce 52

E-commerce Growth Retail Gaming 52

ConversionXL

MAY 13, 2016

In fact, UIE found impulse purchases represent almost 40% of all the money spent on e-commerce. are good for everyone – impulse buyers or neurotic product researchers and everyone in between. What fears and doubts do they have about the product? What Type of Person Makes Impulse Purchases? … Drunk people.

Entertainment 73

Entertainment Sell E-commerce User Experience 73

Hubspot

AUGUST 7, 2018

But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. Or, you could pay a social media influencer to share images of your products to her already well-established community. Create a mobile-optimized and user-friendly site.

E-commerce 101

E-commerce Campaign A/B testing Engineering 101

Lead Fuze

NOVEMBER 17, 2023

The concept is simple: treat each customer as a segment of one, providing unique experiences based on their specific preferences and behaviors. The key here is not to replace writers but rather help them be more productive by taking care of repetitive tasks like data collection or idea generation. The result? The results?

Objectives and Key Results 52

Objectives and Key Results Campaign E-commerce Technology 52

Hubspot

MARCH 10, 2016

The Seattle edition of An Event Apart features sessions on the evolution of coding and accessibility, the intersection of physical and digital design, and “compassionate design” -- design that emphasizes the real user experience, not an idealized one. What: SiriusDecisions focuses on B2B sales, marketing, and product perspectives.

E-commerce 50

E-commerce Meeting Gambling Sports 50

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. 1) Define your business objectives.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

SaaStr

AUGUST 19, 2020

Of course, we’re seeing many of the trends that have been in existence being accelerated by 5, 10 plus years whether it’s telemedicine, e-commerce, mental health, food delivery, we’re very well aware of these COVID fuel tailwinds which are changing industries literally in weeks as opposed to decades.

E-commerce 100

E-commerce Price Start-ups Growth 100

ConversionXL

JANUARY 22, 2015

A while ago I was working on a major CRO project for a large e-commerce client. During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. So I was reasonably certain that my lifts were in fact real.

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product).

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. a diverse set of client experiences…”.

B2B 120

B2B User Experience E-commerce B2C 120

Salesforce

FEBRUARY 13, 2024

Users can sign up for a mailing list through various channels, including website sign-up forms, newsletter subscription boxes, and during the checkout process on an e-commerce platform. Not only does this enhance the chances of conversion, but it also establishes a relationship built on trust.

E-commerce 111

E-commerce A/B testing Legal Campaign 111