Search Engine Land

SEPTEMBER 11, 2024

Impactful audit items can have the following types of impact: Large impact changes: Often site-wide issues or changes affecting crucial pages or keywords. Pattern-based changes: While individual instances might be minor, when summed up across the site, they can have a large impact. Business email address Sign me up! Processing.

High impact 106

High impact Objectives and Key Results Clients Education 106

Veloxy

DECEMBER 9, 2024

Provide Salesforce Automation Training Boosting Salesforce user adoption requires ongoing education. Consider using a mix of the following: In-person workshops Online modules One-on-one coaching The more comfortable your team feels, the more they’ll use the system. Is it increased lead conversion? Be sure to follow up.

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. While important, improving conversion rates involves more than just landing pages.

A/B testing 96

A/B testing UX Campaign Conversion 96

Search Engine Land

JULY 23, 2024

Let’s break down and understand the following: What does digital marketing include? Video content : Producing videos to educate, entertain or inform your audience. Increased conversion rates: Content guiding users through the buyer’s journey. Follower growth: The increase in the number of followers over time.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

JULY 10, 2024

During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Let’s roll up our sleeves and look at a few real-world examples, shall we? Sentiment analysis of conversations with PIA. Email: Business email address Sign up now Processing.

Clients 131

Clients Strategize Launch Technology 131

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Technology 140

Technology Technology Education Follow-up 140

Search Engine Land

SEPTEMBER 17, 2024

Reduced reliance on follower count for reach. Let’s explore how to develop a holistic video strategy that sets you up for success. It’s likely you are trying to achieve one of the following: Brand awareness : Increase visibility and recognition of your brand. Greater emphasis on trending topics and timely content.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. ” opens up multiple avenues for exploration.

Angle 130

Angle Objectives and Key Results Education Strategize 130

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize 130

Strategize User Experience High impact Construction 130

Martech

MARCH 12, 2025

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Send instantly upon sign-up.

High impact 112

High impact Click Through Rate Non-Profits Promote 112

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Instead, set up a sequence to do it for you, making sure people don’t forget about your event and increasing attendance. Then, follow up with a recording link and a quick survey to get feedback.

Appointment 121

Appointment Follow-up Contact Start-ups 121

ClickFunnels

JUNE 10, 2025

Then, nurture that relationship through follow-ups, emails, and personalized content. Myth 3: You Need Fancy Software to Build a Funnel It’s easy to get caught up in shiny tech tools that promise drag-and-drop builders, automation, and advanced analytics. You’re not just presenting information.

E-commerce 130

E-commerce Real Estate Sales Trust 130

ClickFunnels

MAY 13, 2025

In just 3 hours, you can set up a funnel that turns clicks into customers—no technical skills required. While building an effective sales funnel may feel intimidating, ClickFunnels makes it easy to implement a series of conversions that will ultimately lead to sales. This helps move them toward buying and gives you info to follow up.

E-commerce 130

E-commerce Strategize Sales Lead generation 130

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. Make sure your Google Business Profile listing is accurate and up-to-date with all relevant information.

Customers 69

Customers A/B testing Trust Click Through Rate 69

Martech

JANUARY 14, 2025

A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Each phase of the funnel feeds the remaining stages.

Campaign 122

Campaign Growth Follow-up Pitch 122

Search Engine Land

AUGUST 5, 2024

There will be no awkward conversations at the end of the year where they are disappointed because they thought you would deliver the impossible. Business email address Sign me up! If you’re taking all this time to write up your strategy, you don’t want to keep it hidden in a folder on your desktop. Processing.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Hubspot

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” They're typically sent following initial conversations, meetings, or proposals (shocking, I know.)

Clients 78

Clients Referrals Prospecting Sales 78

Search Engine Land

JULY 19, 2024

Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment study. Some of them even managed to create a huge following on their preferred channel and were able to skyrocket their business. Business email address Sign me up! Processing.

Clients 92

Clients Niche Gaming Follow-up 92

Martech

JULY 22, 2024

Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status. By understanding the stage of the customer lifecycle, you can send emails that are relevant to each stage and nurture leads towards conversion or encourage repeat purchases.

Campaign 111

Campaign Territory Technique Service 111

Hubspot

JULY 22, 2024

I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. You should also follow their pronouns if they are listed in their LinkedIn bio. Is it ok if I send you a follow-up email to review at your convenience?

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

PandaDoc

JUNE 27, 2025

See also How to build a sales enablement strategy that keeps up with today’s buyers 8 Types of sales enablement content that drive results Now that you have a better idea about what sales enablement content is and why it matters, let’s take a look at the most effective content types, plus when and why you should use them.

Objectives and Key Results 52

Objectives and Key Results Legal Contract Objection handling 52

Heinz Marketing

JUNE 5, 2025

A B2B buyer’s journey is the process a prospect follows, from becoming aware of a problem to evaluating solutions and ultimately making a purchase decision. Use stage-specific KPIs: engagement and reach for awareness, influence pipeline for consideration, conversion rates, and deal velocity for decision.

B2B 59

B2B Pipeline Campaign Sales 59

Hubspot

APRIL 30, 2025

Ill even throw in examples (including a few I learned the hard way) so you can recognize these cues in your own sales conversations. According to data from Lantern , effective use of buying signals can create 10-20% more sales opportunities and reduce a companys customer acquisition cost (CAC) by up to 30%. Why the stark improvements?

Contract 31

Contract Objectives and Key Results Sales Prospecting 31

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Craft conversations, not just keywords The concept of keyword has changed in SEO. Large language models (LLMs).

Engineering 116

Engineering Niche Technology Technology 116

ClickFunnels

JULY 3, 2025

They guide your visitors from “just looking” to “shut up and take my money.” Enter The Product Launch Funnel A product launch funnel is a series of intentional, sequenced pages built to educate, build trust, and convert. Checkout Page (Conversion) – Make it a clean, simple, frictionless payment page.

Launch 130

Launch Product Objectives and Key Results Trust 130

SaaStr

JULY 14, 2025

The actual experience looks more like air traffic control during a thunderstorm. Our AI agents are enhancing jobs, not replacing them.”

Strategize 68

Strategize Education Represent Negotiate 68

RingDNA

JUNE 10, 2025

Warm calling is an outbound sales strategy that focuses on dialing, connecting with, and having sales conversations on the phone with sales leads who have been “warmed up” with some kind of prior activity. What is warm calling? Warm leads can be defined as prospects that have previously engaged with your company in a meaningful way.

Cold Call 62

Cold Call Contact Referrals CRM 62

Martech

APRIL 29, 2025

Let’s start with a conversation I have more often than I’d like. Email: Business email address Sign me up! When your email ends up elsewhere, it feels like you’ve been shown the side door or, worse, the back alley. ” Denial usually shows up wrapped in excuses. It’s educational!”

Promote 104

Promote Education Start-ups Follow-up 104

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies.

Teamwork 73

Teamwork Campaign B2B Education 73

Hubspot

SEPTEMBER 17, 2024

Data from HubSpot’s 2023 Smarter Selling with AI Report revealed that some of sales professionals’ top challenges are as follows: Closing deals Connecting with prospects Deepening customer relationships Even more so, the same report confirmed that at least 87% of sales reps’ time is spent attempting to generate authentic leads. I know I do.

Sales 41

Sales Healthcare Technology Technology 41

Hubspot

OCTOBER 10, 2024

I’ve been following the evolution of the GDPR since before it went into effect in 2018. How GDPR Affects B2B Cold Calling The Importance of Following GDPR Guidelines Best Practices for GDPR-Compliant Cold Calling Don’t Be Afraid of Cold Calling (or Compliance) What Is the GDPR? Table of Contents What Is the GDPR?

Cold Call 56

Cold Call Legal B2B Contact 56

RingDNA

MARCH 31, 2025

To streamline workflows and improve data accuracy, sales ops teams are consolidating their tech stacks by: Choosing integrated platforms that combine multiple functions, like conversation intelligence , pipeline management, and coaching tools. Analyze sales conversations in real-time to improve coaching and objection handling.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Adaptive Business Services

DECEMBER 11, 2024

Relationship building – The keys to relationship building lies in your ability to stay top of mind, follow up and follow through, and in knowing your client so well, including remembering previous conversations, that they think that you have a photographic memory and/or a team of minions to assist you.

CRM 62

CRM Contact Relationship building Follow-up 62

Salesforce

FEBRUARY 14, 2025

Create conversational and AI-driven assistance AI-powered assistants, like Agentforce, create more personalized interactions by remembering past conversations, understanding context, and proactively helping customers just like a human support rep. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners?

A/B testing 98

A/B testing CTR Click Through Rate Healthcare 98

Salesforce

APRIL 2, 2025

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. The rep for the SaaS product sees that a major airline has signed up and is using their software.

Product 86

Product Territory Sales Price 86

Salesforce

SEPTEMBER 10, 2024

What’s more, AI-powered platforms provide agents with real-time insights into a customer’s history with the brand, prompting more meaningful and wide-ranging conversations. The AI agents can engage with consumers in normal conversational language to tackle problems that traditional methods couldn’t.

Service 69

Service Customers Cross-sell Contact 69

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Would you show up to an important meeting wearing shorts and a Panama hat? The day before that, there were at least 60.

Closing 62

Closing B2B Sell Referrals 62