SaaStr

JANUARY 26, 2025

The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. Attentive spent months with brands, consumers, and regulators to crack this. The result?

Education 105

Education Legal Promote Growth 105

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. Use a conversational and relatable tone to connect with the audience.

Angle 130

Angle Objectives and Key Results Education Strategize 130

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Strategize 130

Strategize User Experience High impact Construction 130

Martech

MARCH 12, 2025

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Welcome emails generate 320% more revenue per email than promotional ones. Educational resources such as quick-start guides or how-to videos.

High impact 112

High impact Click Through Rate Non-Profits Promote 112

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Increased conversion rates: Content guiding users through the buyer’s journey. Conversion rate: The percentage of content readers who convert into leads or customers. Promotional emails: Sending offers and promotions to drive sales.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Salesforce

NOVEMBER 5, 2024

An email nurture journey is a series of targeted emails designed to engage, educate, and convert prospects into customers over time. These journeys can lead to higher conversion rates since nurtured leads often make larger purchases. For example, address a common challenge and educate your users on why it exists.

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

Martech

JUNE 11, 2025

that most B2B lead generation has been like a quick handshake rather than a conversation over coffee. The brands succeeding today are building pipeline by leading with education, thought leadership and community — not just product promotion. Then, track how it impacts conversions over time. But that’s a favorite!”

Pipeline 114

Pipeline B2B Cross-sell Education 114

Salesforce

OCTOBER 8, 2024

For example, they create more financially literate members through gamification or educating members about the benefits of related product offerings to encourage cross-product acquisition, creating more stickiness and greater lifetime value. If they aren’t, inform and educate them about the benefits of membership.

Education 100

Education Referrals Launch Gaming 100

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts. It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty.

B2B 118

B2B Objectives and Key Results Campaign Contact 118

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Technology 140

Technology Technology Education Follow-up 140

ClickFunnels

MAY 13, 2025

While building an effective sales funnel may feel intimidating, ClickFunnels makes it easy to implement a series of conversions that will ultimately lead to sales. However, funnel-building software streamlines the entire process by taking the guesswork out of your marketing and conversion strategy. Why is a Sales Funnel Important?

E-commerce 130

E-commerce Strategize Sales Lead generation 130

Heinz Marketing

JUNE 25, 2025

How do I measure Net Promoter Score (NPS)? ” Responses are grouped into: Promoters (9–10) Passives (7–8) Detractors (0–6) NPS = % Promoters – % Detractors Track trends over time and segment by product line, customer type, or CSM coverage to find actionable insights. ” 9.

B2B 88

B2B Cross-sell Referrals Drivers/motivators 88

Sales Pop!

APRIL 25, 2024

You’ll explore 7 effective marketing & promotion hacks that will turn your content into a DISCOVERY MAGNET!!! And this leads to increased brand loyalty, improved engagement, & higher conversion rates. The post How to Get Your Content Discovered: 7 Marketing & Promotion Tactics appeared first on SalesPOP!

Promote 130

Promote Engineering User Experience Education 130

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Use a sequence to speed up the process so you can focus on having great conversations instead of getting bogged down in email threads. Example : Start with an educational piece that addresses a pain point they’re likely facing.

Appointment 121

Appointment Follow-up Contact Start-ups 121

Martech

MAY 1, 2025

What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Better yet, attend sales calls or listen to conversations on the trade show floor to learn what potential customers are thinking. Remember that celebrities rarely promote the content themselves.

B2B 114

B2B B2C Niche Education 114

Search Engine Land

AUGUST 1, 2024

SQL With GA4 and the push to create data lakes via BigQuery with your own historical data rather than Google retaining it, you may hit a point in your year-on-year analysis in Google Analytics now within the interface where you may hit a wall, specifically with conversion events. Dig deeper: Enterprise SEO is 50% education and culture

SQL 98

SQL Engineering Education Start-ups 98

Sales Pop!

JANUARY 27, 2022

Video marketing has the potential to help educate your customers, build awareness, and increase conversions. Nothing kills conversions and sales as much as lack of personalization. Instead of sending tons of promotional emails, aim to add value to your content. Keep your videos clear and actionable.

Technique 246

Technique A/B testing Campaign Promote 246

Search Engine Land

AUGUST 30, 2024

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. The ultimate goals are to improve user experience and conversion rates – some of our clients have seen a 15%+ boost from these efforts.

A/B testing 79

A/B testing Retail Quota Promote 79

Search Engine Land

SEPTEMBER 19, 2024

Think of high-conversion keywords and dynamic product ads that directly showcase your offerings and promotions in the search results. It’s about starting a conversation that successfully leads to a sale. Think about micro-conversion actions such as button clicks or add-to-carts to propel you faster.

Campaign 78

Campaign Education Lead generation Trust 78

Martech

MAY 13, 2025

It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. We’re just now beginning to correct this through educational sessions at professional conferences and a growing emphasis on training that starts with strategy before moving into tactics. You can initiate the conversation!

Drivers/motivators 108

Drivers/motivators A/B testing Promote Strategize 108

Search Engine Land

SEPTEMBER 17, 2024

Sales : Drive conversions and revenue through your video content. Education : Inform your audience about your products, services or industry. Visibility : Gain presence on a social-SERP for relevant topic/conversation. YouTube : Long-form and short-form content perfect for education. Shows how well your content resonates.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Search Engine Land

NOVEMBER 16, 2022

” It’s OK, I’m here to educate you. Except for the part where you have to learn a dozen different brands and educate yourself on internal lingo terms like “BU” and “QBR.” It is all about setting the initiative that SEO is a part of a wider movement – promoting it across the company and different marketing channels.

Education 88

Education Legal Trust Promote 88

Martech

JULY 22, 2024

Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status. By understanding the stage of the customer lifecycle, you can send emails that are relevant to each stage and nurture leads towards conversion or encourage repeat purchases.

Campaign 111

Campaign Territory Technique Service 111

ClickFunnels

SEPTEMBER 28, 2021

So make sure that you have a basic sales funnel before you start promoting your product. Also, you want to start optimizing your sales funnel, meaning analyzing and tweaking pages for maximum conversion rates. Post a mix of educational, entertainment, and promotional content. You can start with just: Bait. Frontend offer.

Campaign 256

Campaign Product Niche Promote 256

Sales Pop!

JANUARY 24, 2025

With experiential travel on the rise and social media dictating the conversation, consumers are more sophisticated than ever. Actionable Insights and Strategies – Anchoring Success So, what can be done by sales leaders to promote sales growth and revenue amidst these challenges?

Niche 220

Niche Sales Promote Growth 220

Sales Pop!

NOVEMBER 9, 2021

From reconnecting with shoppers who have abandoned their cart, to promoting new deals and discounts, to upselling additional products and services to existing customers, there is no shortage of ways that you can leverage email marketing for increased revenue.

A/B testing 242

A/B testing Campaign Education Presentation 242

Veloxy

MAY 25, 2021

In sales terms, it’s the ability to focus on promoting your product or service over and over again (from different angles if necessary) until there are no more possibilities for a successful sale. Continued online education, especially courses that are free, are empowering inside and outside sales reps, and sales managers, like never before.

Referrals 290

Referrals Quota Cold Call Contact 290

ClickFunnels

AUGUST 2, 2021

You need to be able to effectively promote your products online if you want your company to thrive in today’s fiercely competitive marketplace. Don’t “guess” what your dream customers want, go where they hang out, both online and offline, and observe the conversations happening there. Conversion rates.

Niche 290

Niche Follow-up Up-sell Start-ups 290

ClickFunnels

NOVEMBER 18, 2021

93% of marketers agreed that interactive content is effective in educating its buyers. They’re user-friendly and get good conversion rates. This tool has a drag-and-drop quiz builder, content promotion, and real-time analytics. Conversion Rate. Just check out some of these stats (courtesy of LeadQuizzes ). Here they are!

Lead generation 252

Lead generation Consult Conversion Gaming 252

ClickFunnels

OCTOBER 20, 2021

At this stage, your aim is to help the potential customer by educating them, not to sell life insurance to them. will likely increase the conversion rate. 3 Offline Promotion. However, instead of promoting your life insurance directly, promote your lead magnet instead. SEO is a long game! #3 …etc.

Lead generation 242

Lead generation Niche Promote Up-sell 242

ClickFunnels

JANUARY 27, 2023

Case Study: Dentist’s Value Ladder Sales Funnel When Russel went to his first appointment with his new dentist, he wasn’t prepared for this conversation: “Are you a smoker?” Mention your education, credentials, accomplishments, etc. So how can you build a sales funnel like that for your medical practice?

Campaign 208

Campaign Appointment Cross-sell Pitch 208

Martech

OCTOBER 18, 2024

Ads, posts, conversations, messages, etc. Sponsored Content: Promote organic posts to a wider audience. Thought Leader Ads : A post from an employee or industry expert is marked “Promoted by [company]” and distributed to a targeted audience. There are 17 million opinion leaders on LinkedIn. Here are the tools the site provides.

Objectives and Key Results 139

Objectives and Key Results Click Through Rate B2B Campaign 139

Veloxy

APRIL 12, 2023

Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. To educate your customers effectively, you can follow these tips: Provide easy-to-understand materials such as brochures or infographics. Make it relevant to the conversation.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Martech

OCTOBER 15, 2024

Just as we create content specific to top-of-funnel prospects and different, more in-depth content for bottom-of-funnel leads, our post-conversion customers should receive communications that meet their unique needs. To address this: Educate customers on how to identify authentic products through your marketing channels.

Customers 125

Customers Intrinsic Trust Drivers/motivators 125

Lead Fuze

JUNE 29, 2021

Creating a sales strategy will involve identifying a target market, performing competitive research, analyzing trends, and deciding on sales and promotion methods. This usually involves informing, educating, and nurturing prospects through the decision-making process. Types of sales strategies. Inbound sales strategy.

Conversion 119

Conversion Sales Objectives and Key Results Pipeline 119

Search Engine Land

APRIL 3, 2023

For that reason, let’s learn how to create, optimize and promote your ebook. Ebook promotion When your ebook is written, designed, formatted, and ready to go, you can start promoting it. Create an ebook landing page Number one on your list for promoting your ebook should be to create a landing page.

Promote 85

Promote Follow-up Entertainment Strategize 85

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. ” These are crucial moments for driving conversions. Tailor your content and promotions to these insights.

Customers 69

Customers A/B testing Trust Click Through Rate 69