Veloxy

DECEMBER 9, 2024

Despite this, you might be frustrated by underwhelming results and a lackluster adoption from your team. Set precise and easily measurable objectives for your team and track their progress. Simplify the User Experience When it comes to improving Salesforce integration, simplicity is key. Is it increased lead conversion?

Objectives and Key Results 130

Objectives and Key Results Negotiate Outside Sales Follow-up 130

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Dig deeper: Is TikTok a search engine?

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. So within her first year, Lindsay identified these core areas that helped accelerate Checkr’s growth.

Objectives and Key Results 117

Objectives and Key Results Growth Engineering Quota 117

Martech

JANUARY 7, 2025

The difference between moderate and exceptional results usually comes down to one critical factor: cross-functional alignment. Siloed operations and fragmented approaches to customer growth. Specific, measurable objectives that cascade from business goals to team-level KPIs. Expansion qualified account (EQA) conversion rates.

Objectives and Key Results 117

Objectives and Key Results GTM B2B Trust 117

Martech

NOVEMBER 12, 2024

This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. It’s about accurately reporting and representing the facts of the situation as best as I can so everyone might be able to have a new conversation about where to go next. What does this mean in practice?

GTM 124

GTM Go To Market B2C Objectives and Key Results 124

RingDNA

MARCH 18, 2025

This leads to stalled deals, missed quota, and slowed growth. Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. But the next generation of conversation intelligence is here. What is conversation intelligence?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

Martech

NOVEMBER 6, 2024

Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth. Quickly exclude records from active lists.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

Search Engine Land

SEPTEMBER 25, 2024

Here are the key points from their discussion. ” PMax offers growth opportunities through AI-driven insights across various channels, but Kruger advised against relying solely on it, suggesting it should be part of a broader, strategic approach that includes learning from PMax to enhance dedicated campaigns.

Objectives and Key Results 84

Objectives and Key Results Growth Campaign Strategize 84

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Up to 86% of organizations implementing generative AI report seeing revenue growth of 6% or more in their total annual company revenue, per a Google Cloud report. Below are the six steps to craft a model that aligns with your unique business needs. Get the newsletter search marketers rely on.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Veloxy

FEBRUARY 12, 2025

Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. Our platform helps field and outside sales teams achieve a 3X increase in new revenue growth in their first month. The results get even better with a 5X increase by the second month.

Product 130

Product CRM Price Objectives and Key Results 130

Search Engine Land

AUGUST 12, 2024

Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. Focusing solely on optimizing for maximum return on ad spend (ROAS) and the lowest cost-per-lead (CPL) may yield short-term gains, but overemphasizing these efficiency metrics can hinder long-term business growth.

Objectives and Key Results 85

Objectives and Key Results Campaign Growth Entertainment 85

Search Engine Land

SEPTEMBER 4, 2024

You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. Streamlining communication For paid search experts, effective communication and thought leadership is as important as building campaigns that drive business growth. Generative AI can streamline communication.

Objectives and Key Results 85

Objectives and Key Results Campaign Meeting Technology 85

Martech

DECEMBER 4, 2024

If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency. A clear understanding of core objectives (i.e.,

Objectives and Key Results 128

Objectives and Key Results Technology Technology High impact 128

Search Engine Land

JULY 25, 2024

In 2024, it is estimated that overall advertising spending growth in the U.S. Compare this to an average growth of 23.3% As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. What objections they have. will increase by approximately 10%. prior to 2020.

Campaign 108

Campaign Objectives and Key Results Price Service 108

Highspot

JUNE 23, 2025

Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. That’s because identifying the right growth levers is only half the equation. The difference?

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Martech

DECEMBER 18, 2024

Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. Which markets offer untapped growth potential?

Objectives and Key Results 105

Objectives and Key Results CRM Drivers/motivators Campaign 105

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Buj highlights data analysis and CRM skills as key differentiators: ‘It signals adaptability to sales tech stacks.’ Sales revolves around two key goals: acquiring new customers and keeping them. You can’t escape it. Same story.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Hubspot

JULY 23, 2025

They anticipate objections. Because that’s how you turn a lead into a conversation. A conversation into a commitment. In my experience, the impact isn’t just visible in conversions. When I shifted to a journey-first funnel, where each stage had a clear intent, I saw my conversion rate jump. They guide. Every time.

SQL 54

SQL Customers Cold Call Sales 54

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

PandaDoc

JUNE 27, 2025

Sales enablement content gives your sales reps the resources they need to build trust, help with objection handling , and move potential customers through the sales funnel. Content management: Tools that can help you organize, update, and share resources easily are key to a smooth strategy. It’s a necessity, not a luxury.

Objectives and Key Results 52

Objectives and Key Results Legal Contract Objection handling 52

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Improve the conversion rate of leads to opportunities by 15%. Boost engagement rates on key channels by 30%. Increase regional sales pipeline by 20%. Processing.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Learn how AI roleplay removes these barriers, giving you a scalable, data-driven way to manage your team and prepare them for real-world sales conversations that make or break deals.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Hubspot

APRIL 9, 2025

Others save you time but damage your results meaning youll ultimately be less productive for using them. During an enterprise software pitch, a prospect threw out an unexpected question one that shifted the conversation in the wrong direction. Steer clear of these nine shortcuts, or youll only create more work for yourself.

Real Estate 69

Real Estate Objectives and Key Results Follow-up Contact 69

Highspot

MARCH 6, 2025

Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. Regular performance reviews transform feedback into a growth tool. A sales performance evaluation is a structured review of a salespersons results, skills, and areas for improvement.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Sales 52

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Product training techniques like gamification keep teams motivated.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

RingDNA

MARCH 31, 2025

To streamline workflows and improve data accuracy, sales ops teams are consolidating their tech stacks by: Choosing integrated platforms that combine multiple functions, like conversation intelligence , pipeline management, and coaching tools. Analyze sales conversations in real-time to improve coaching and objection handling.

Government 62

Government Cross-sell Objectives and Key Results CRM 62

Highspot

JUNE 24, 2025

Key takeaways Sales role plays give sales representatives the space to build confidence in a safe, low-risk environment that encourages them to make mistakes and learn from them. Practicing this role-play scenario helps sales reps move past superficial answers and dig into what really matters to prospects in their sales conversations.

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52

Hubspot

JULY 18, 2025

Whether it’s through our product tours, our AI-generated demos tailored to their team’s sales motion, or the insights we share in initial conversations, we’re not just selling — we’re already coaching.” Most of the buyer experience happens outside live conversations, meaning your product and onboarding must do a lot of the work.

Referrals 67

Referrals GTM Objectives and Key Results Trust 67

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. A modern account-based sales strategy isn’t just about targeting the right accounts.

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Partners in Excellence

JANUARY 16, 2025

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. As a result, it seems everything is “coaching.”

Objectives and Key Results 119

Objectives and Key Results Objection handling GTM Pipeline 119

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. An AI sales assistant automates daily activities, summarizes conversations, recommends next-best steps, and serves up relevant content for sales reps.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Salesforce

DECEMBER 2, 2024

Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. This is step one to coordinated growth. One of the things I learned during these conversations is there’s a lot of miscommunication and frustration between sales and marketing during the transition from one team to the other.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. 80% of executives say ecosystems drive higher revenue growth than solo efforts. Did you know?

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52