SaaStr

MAY 23, 2025

After launching out of Y Combinator in 2018, RevenueCat quickly hit product-market fit. The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood.

Launch 108

Launch Represent Niche B2B 108

Sales Pop!

APRIL 25, 2022

Before internet usage became mainstream and competition was not high, potential customers of certain businesses would have to attend conferences to learn about the products being launched. However, now that there are more people are able to set up their own businesses, there is a struggle to gain market share.

CRM 243

CRM Pipeline Customer Relationship Management Sales 243

ConversionXL

DECEMBER 9, 2020

This is our fifth annual State of Conversion Optimization report. For experienced optimizers looking to scale their efforts, they sought company-wide buy-in to create a Center of Excellence or align conversion optimization and brand teams. It’s one of our favorite parts of the year! What were some of the biggest challenges in 2020?

Conversion 111

Conversion Represent Launch Promote 111

Search Engine Land

AUGUST 7, 2024

The role of branded search defense While there are a lot of factors that go into the organic ranking of products on Amazon, we can oversimplify it to say that conversions for a specific keyword phrase over time is what has the greatest impact on organic ranking. A copycat brand ended up with the No.

Campaign 95

Campaign Cross-sell Launch Up-sell 95

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Improve the conversion rate of leads to opportunities by 15%. Field marketing Role: Tailor marketing strategies for specific geographies or customer segments, aligning sales and marketing efforts.

Go To Market 70

Go To Market Objectives and Key Results A/B testing Territory 70

Search Engine Land

OCTOBER 2, 2024

For this, we looked at: Traffic and conversion trends. Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. We noticed a slight decrease in sessions overall and no impact on conversions. Overall content health.

Clients 91

Clients CTR Conversion Closing 91

Hubspot

MARCH 18, 2016

They issued public apologies, updated their food safety protocols, and launched a new ad campaign focusing on how darn safe their food is (now). 1) Converse. In 1917, Converse launched the first mass-produced basketball sneaker: the All Star. Flash forward to 1998, and Converse was claiming just 2.3% Source: 9GAG.

Conversion 78

Conversion Sports Campaign Objectives and Key Results 78

ClickFunnels

JUNE 24, 2021

Copywriter Laura Lopuch used cold email to launch and then 14x her freelance copywriting business. She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients. Use the QVC formula. And it paid off.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Partners in Excellence

DECEMBER 31, 2015

Or in conversations with our managers, it’s easier to talk about all the stuff we are doing, or the stuff the customer isn’t doing, than to talk about the numbers. But let’s face it, numbers make the conversation more interesting—the right numbers! But they can’t learn about their numbers.

Conversion 70

Conversion Manufacturing Price Launch 70

Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Highspot’s new Initiative Scorecard shares the leading indicators of success for revenue teams, helping companies analyze the impact of enablement programs. The post Highspot Launches Highspot Copilot for Sales Enablement appeared first on Highspot.

Launch 64

Launch Government Sales Strategize 64

Martech

OCTOBER 19, 2023

marketing analytics platform lets marketing teams talk to their data in natural language and get results instantly, without needing any technical skills. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share.

B2C 127

B2C Launch High impact Market share 127

Search Engine Land

APRIL 16, 2023

” While all being more conversational, like talking to a person. That may have been a privacy play but here we are in a world where now Google seems like it can potentially lose market share to Microsoft Bing and other players. and search for music through a conversation with a chatbot. text conversations.

Engineering 144

Engineering User Experience Technology Technology 144

Martech

MAY 14, 2025

” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels. One thing became exceptionally clear: go-to-market (GTM) programs are under intense scrutiny.

GTM 97

GTM Finance Gambling Government 97

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. For example, let’s say for every new feature launch, you create a new landing page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

OCTOBER 7, 2021

It also gives you a product to market. Product lifecycle marketing in the development stage. With an MVP, or a product you’re confident in talking about ahead of launch, you can use the development stage to create a buzz. Your marketing strategy should be focused on building brand awareness. Introduction. Rapid skimming.

Product 142

Product Minimum Viable Product Price Launch 142

Heinz Marketing

OCTOBER 25, 2023

Using the marketing strategies that are working today – such as taking advantage of an up-and-coming platform – can help you stay ahead of the competition to preserve or increase your market share. Instead, take the time to explore new platforms and formats to distribute your marketing content.

Go To Market 122

Go To Market Launch Follow-up Strategize 122

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Product Launch : You’re launching a new product, service, or company, and you want to know which markets to launch in and when to launch. had it big and bold on their website.

Launch 121

Launch Sales Price Clients 121

Martech

MAY 17, 2024

Earned media is about building brand awareness, credibility and market share through third-party validation. When you’re going to market, yes, a press release introducing your brand followed by a PR campaign to make the most of your moment is important. The type of PR your startup needs depends on your triggers and goals.

Legal 125

Legal Launch Campaign Trust 125

Search Engine Land

DECEMBER 28, 2023

New GA4 fractional, cross-channel web conversions feature on April 18. ” In November, Google began testing a new SGE ad format and then rolled out new AI features within SGE to boost product visibility and conversions. The retailer is also exploring the possibility of launching ads on Prime Video.

X-functional 116

X-functional Retail Launch Non-Profits 116

ConversionXL

DECEMBER 11, 2018

They advocate using testing to learn about your market—rather than spending days (or months) conducting research before ever getting a test out the door. Within the week-long process, one of the first steps they outline for a successful launch—and one that I use when crafting every marketing campaign—is to Ask the Experts.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Heinz Marketing

NOVEMBER 19, 2020

And finally, it’s also where you flesh out a production schedule that shows what days/time each component of the campaign will launch, which channel it will launch through, what language it will be in, and so on. Since this is the last step before launching, take it seriously. Comment below to share your experience!

Campaign 112

Campaign Launch Market share Technology 112

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Live production QA.

CTR 110

CTR UX Engineering User Experience 110

Martech

OCTOBER 23, 2023

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 127

Finance Trust Market share Strategize 127

ConversionXL

FEBRUARY 6, 2019

If your product hasn’t yet launched, it’s obvious that you’re in this initial phase of the product lifecycle. For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options.

Product 124

Product Price Campaign Growth 124

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Technology 117

Technology Technology Launch Represent 117

SaaStr

APRIL 22, 2022

They often understand the markets you are looking to address better than you do. You’d be surprised how frequently these conversations steer your product and services in significant and innovative ways. Capture product feedback through sales and marketing conversations. Get creative about gathering feedback.

Manufacturing 107

Manufacturing Launch Product Growth 107

Salesforce

NOVEMBER 19, 2024

If you’re in a crowded market, you probably won’t have much choice. Watch the loss column grow, and prepare for an uncomfortable conversation with company leadership. This strategy applies to almost any market, be it software or shampoo. The Pros It can help grow or protect market share.

Price 52

Price Profit margin Territory Cross-sell 52

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Read all about it in Blekko Launches Spam Clock To Keep Pressure On Google. Google My Business launches new performance reporting. StrategiQ launches Spark, an SEO deployment platform.

Sports 114

Sports Gambling Manufacturing Launch 114

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 128

X-functional Customer Relationship Management CRM Relationship Management 128

Partners in Excellence

AUGUST 16, 2015

Their share prices are declining, their revenues or profits are in freefall, their market share is declining. Maybe they’ve missed on new product releases or launches, maybe they aren’t launching new products. Perhaps they’ve had shipping or quality problems. Maybe some customer sat problems.

Prospecting 113

Prospecting Pitch Appointment Campaign 113

ConversionXL

MAY 29, 2015

There are way more low-income people than rich people – which is also why Android has 80% market share. Ecommerce conversion rates for mobiles still lag behind desktops: Image source. There are lots of cheap Android phones available, so more low-income people have Androids. What does that mean for us?

A/B testing 123

A/B testing Start-ups Follow-up Launch 123

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Martech

JULY 9, 2021

In conversation with us, Pandu Nayak, VP of search at Google, outlined how MUM might fundamentally change the way users interact with its search engine, the roadmap for MUM as well as what Google is doing to ensure that the technology is applied responsibly. “By Internal evaluations.

Intrinsic 120

Intrinsic Launch Engineering Technology 120

Search Engine Land

FEBRUARY 9, 2023

Additionally, the last-touch attribution feature is now available in all markets of the Microsoft Audience Network. This gives you the ability to adjust your attribution for conversion goals, enabling Microsoft’s automated bidding solutions to consider both click-based and view-through conversions.

Networking 86

Networking Campaign Conversion Consult 86