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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Here’s something that won’t come as a shock to people who work for big companies: not everyone is on-board with the idea of conversion optimization and testing. You’re actively doing conversion testing. Iztok said, “We ensured the CEO that conversion optimization would increase sales.

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Interstitial Ads – What They Are & How To Use Them Effectively

ClickFunnels

GDPR is a legal framework that governs the collection and processing of personal information within the European Union. I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). Have an impressive accomplishment under your belt? Then you might want to use that to catch the potential customer’s attention.

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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. Enjoy the conversation. ’cause you have some feature function.

GTM 83
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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sales Hacker

In this live panel from the GTM Fund AGM, three early-stage leaders from three exceptional companies—Centari, Atrix AI, and Gaiia—break down how they’re closing enterprise deals in some of the most challenging verticals: legal, pharma, and telecom. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM 69
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What’s Changed in Product-led Growth with Calendly CMO Patrick Moran

SaaStr

As it turned out, once the majority of New Relic’s clients started clocking in at a thousand or more employees, all sorts of processes and rules started to make themselves known: procurement, legal, security, etc. PLG, for all its virtues, doesn’t mean that you can skip GTM functions. 2016’s Lesson from Quip.

Growth 113
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SPIN Selling: The Ultimate Guide

Hubspot

Explicit needs are specific features or functions. Benefits have the highest influence over the purchasing decision, but only when presented near the end of the sales conversation. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? How do you do X?

Sell 101
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google’s additional legal issues Google was also sued by Gannett , the publisher of USA Today, for using “deceptive commercial practices” and breaching U.S. New GA4 fractional, cross-channel web conversions feature on April 18. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

Retail 116