RingDNA

MARCH 18, 2025

Conversation intelligence is the future of smarter selling—helping you close more deals, coach more effectively, and drive continuous improvement. Our conversation intelligence platform empowers sales teams to sell with confidence, turning every interaction into actionable insights. What is conversation intelligence?

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Veloxy

JUNE 15, 2023

Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools. Key skills for success include excellent customer relations, proficiency in new business development, adeptness in account management, technical sales knowledge, and problem-solving capabilities.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Improve the conversion rate of leads to opportunities by 15%. Boost engagement rates on key channels by 30%. Increase regional sales pipeline by 20%.

Go To Market 65

Go To Market Objectives and Key Results A/B testing Territory 65

Martech

DECEMBER 6, 2024

These directors want to use AI to improve business results. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. Start your research journey with broad, open-ended questions that help map the territory. The GPT knows a lot about AI.

Angle 129

Angle Objectives and Key Results Education Strategize 129

Hubspot

OCTOBER 28, 2024

billion-year history of the known universe — have tapped some experts for their takes on key cold calling mistakes you need to avoid. This shift in focus, from selling features to solving a specific pain point, increased our engagement and conversion rates dramatically.” Let's see what they had to say!

Cold Call 77

Cold Call Objectives and Key Results Pitch Territory 77

Martech

JUNE 20, 2025

As CFOs demand harder evidence of impact, marketers must prove how brand investments drive real business results — or risk losing the budget to performance. Data availability is another key factor. If brand activities can be varied across regions, geographic testing is a powerful tool. Brand marketing is under the microscope.

Territory 81

Territory Objectives and Key Results B2C Technique 81

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. Conversion rate will be a secondary indicator of performance.

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Sales Gravy

APRIL 2, 2025

Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen. A coach helps each individual absorb and adapt those lessons to their unique style, role, or territory. Why Sales Coaching Is Essential Sales is a skill position.

Objectives and Key Results 58

Objectives and Key Results Territory Appointment Technique 58

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Highspot

JUNE 23, 2025

Many organizations still treat AI as a standalone tool, rather than integrating it into key workflows like sales calls, content sharing, or coaching. Maybe your reps are getting stuck because they skipped objection-handling content. Meanwhile, execution varies by team or region because there’s nothing to reinforce consistent adoption.

Growth 52

Growth B2B Objection handling Objectives and Key Results 52

Search Engine Land

FEBRUARY 19, 2024

Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Buj highlights data analysis and CRM skills as key differentiators: ‘It signals adaptability to sales tech stacks.’ Sales revolves around two key goals: acquiring new customers and keeping them. You can’t escape it. Same story.

Objectives and Key Results 49

Objectives and Key Results Pitch Sales Follow-up 49

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention. Here are the three key advantages: 1.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Martech

APRIL 2, 2025

Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. However, my work with clients shows that interactive email can create more value for customers and drive greater results for your business.

Gaming 93

Gaming Objectives and Key Results Strategize Education 93

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Learn how AI roleplay removes these barriers, giving you a scalable, data-driven way to manage your team and prepare them for real-world sales conversations that make or break deals.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. Grab a warm coffee or tea and let’s get started!

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Hubspot

JULY 22, 2024

I’ve also found that regional companies are a great start to your list, as people love to do business with other locals. This is where you're going to ask them to attend a demo, or continue the conversation with an Account Executive, or take whatever next steps are part of your sales process.] Option 2: Objection I understand.

Cold Call 78

Cold Call Hospitality Objectives and Key Results Follow-up 78

Salesforce

OCTOBER 29, 2024

This practice also applies to canvassing — hanging physical flyers or starting conversations with people on the street to gather information. It involves highlighting key benefits, how they will help your prospect, and addressing potential objections. Being persuasive without being pushy is the key.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Sales Hacker

MAY 29, 2023

Key takeaway: Account executive Varenya Penna uses wins and learnings from her BDR-to-AE journey to create the 90-day SDR-to-AE guide she wishes she’d had. This will help you learn what the AEs did on the leads, how they navigated the conversations, and what was the end result. Starting your journey from SDR to AE?

Territory 102

Territory Objectives and Key Results CRM Pitch 102

ConversionXL

JULY 7, 2019

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. It wouldn’t work vice versa, either.).

Conversion 105

Conversion Retail Price Cross-sell 105

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Gong.io

MAY 31, 2021

It leads your sales reps through various scenarios: how to prospect, when to sell what product or service, how to overcome common objections, what to negotiate for (and how ) to name a few. Objection handling. Every result or goal you want to achieve is preceded by a process. Results aren’t all bad. Territories.

Territory 118

Territory Objectives and Key Results Contract Price 118

Veloxy

OCTOBER 29, 2021

So with sophisticated enough AI, you can analyze prospect and customer data, predict which of them is more likely to close, recommend the most effective sales actions to carry out, forecast results, optimize prices and much more. As a result, sales managers have had to understand, discuss, and explain different data analysis methods.

Sales 223

Sales Non-Profits CRM Pipeline 223

Veloxy

NOVEMBER 22, 2023

Key Takeaways Field Sales Managers are responsible for setting targets, developing strategies and providing guidance to their team. The Role of Field Sales Management Field sales management is the engine that propels a successful sales team to effectively promote products or services, establish relationships, and achieve sales objectives.

Territory 130

Territory Objectives and Key Results Represent Drivers/motivators 130

Sales Hacker

APRIL 27, 2020

Success depends on understanding your objectives, both for the organization and the people you support. Especially when the job covers so much territory. From those conversations, you can identify the divergence between management and employees — which will help you make recommendations and set priorities.

Strategize 101

Strategize Government Objectives and Key Results Sales 101

Heinz Marketing

MARCH 6, 2024

As a secondary goal, I wanted to see if the AI could serve as a conversational partner. I wrote the prompt this way because it pulls in key stakeholders we would typically see. I wrote the prompt this way because it pulls in key stakeholders we would typically see.

Objectives and Key Results 119

Objectives and Key Results Territory Launch Campaign 119

Understanding the Sales Force

OCTOBER 25, 2023

Even worse, some of these ineffective salespeople lead their sales teams in revenue because they inherited the biggest and best accounts, well-established large territories, have years in their industry and/or territory and are viewed as an expert. Hold everyone accountable to change. This can work.

Territory 83

Territory Objectives and Key Results Account management Sales 83

Highspot

APRIL 20, 2025

Key Takeaways Microlearning delivers targeted knowledge in bite-sized, engaging formats. Your GTM team must understand product details and perfect messaging to overcome competitive objections, influence prospective buyer decisions, and drive real results. Review the gaps in sales calls, win/loss data, and campaign results.

Go To Market 52

Go To Market GTM Objectives and Key Results Objection handling 52

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Setting the phone call as a conversion goal just like any other conversion goal. image source. image source.

Commission 116

Commission Territory Objectives and Key Results Tradeshows 116

Salesforce

APRIL 7, 2025

More specifically, event monitoring can concentrate on what Security Center prioritizes as Objects that Should be Monitored (OTSBM) and high risk user accounts. Salesforce recently added Event Log Objects to Shield, enabling easy access to the past 30 days of many event types. Practice 5. Ready to learn more?

Objectives and Key Results 82

Objectives and Key Results Technique Commission Territory 82

Salesforce

SEPTEMBER 19, 2023

Make sales strategy and planning absurdly easy Our Sales Planning solution helps you align overarching strategy with budget, headcount, and sales territories — with just a few clicks. Are there red flags showing up in conversations? Plan faster to sell more What is a sales strategy? Are sellers performing as expected?

Territory 102

Territory Sell Pipeline Objectives and Key Results 102

Salesforce

FEBRUARY 3, 2025

70 key sales terms explained Sales terms reps should avoid Quick guidelines for clearer communication What are sales terms? Sales terms are words, phrases, and concepts used in sales conversations. Learn more What you’ll learn: What are sales terms? This often involves the sales, marketing, and customer success teams.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Salesforce

FEBRUARY 17, 2025

Make these goals actionable with a balance of activity key performance indicators (KPIs) and outcome metrics. Outcome metrics focus on results (like revenue generated, deals closed, and win rates). AI-powered tools can quickly identify common pain points, objections, and recurring themes. The S.M.A.R.T.

Territory 59

Territory Negotiate E-commerce Objectives and Key Results 59

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Below are the key steps to help you build a robust product training program: 1.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

JULY 5, 2022

Your objective is not to personalize your email campaigns and lifecycle messages. Rather, your objective is to enhance your customer’s experience with your brand. Does adding personal data to each message correlate with higher clicks to your landing page, more conversion or whatever success metric you have chosen?

Objectives and Key Results 124

Objectives and Key Results Campaign Territory Launch 124

Martech

NOVEMBER 6, 2023

Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results? Preparation is vital. Create consistent follow-ups.

Appointment 127

Appointment UX Objectives and Key Results Gambling 127