Remove CRM Remove Engineering Remove X-functional
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Key marketing lessons from startup to scale-up

Martech

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic.

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The GTM AI Operating System

Sales Hacker

The GTM AI Operating System The GTM AI Operating System (GTM AI OS) is about building a revenue engine thats faster, leaner, and smarter. Cross-functional tiger teams Some companies are taking a two-pizza team approach to GTM transformation creating small, cross-functional pods focused on automation and system enablement.

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Why Do We Innovate? It’s Called Account Management

SalesPop

The most stellar example is in the category of search engines. At the turn of the century, AltaVista was the far-and-away search-engine leader. AltaVista didn’t continue to innovate, though, and almost overnight Google overtook them and has been the search engine giant ever since. Today nobody is using BlackBerry.

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The evolution of the marketing technologist: How martech roles have changed during the last 7 years

Martech

The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

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Communicating martech’s value in a slowing economy

Martech

Marketing was viewed as the “fluffy stuff,” particularly in engineering-driven corporations, mostly because it was difficult to quantify the impact marketing had on the business. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. Customer relationship management (CRM).

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The B2B Marketer’s Quick Start Guide: Data Visualization

Heinz Marketing

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

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RevOps: Setting the Foundation You Need for 2021

Sales Hacker

The revenue department seeks to bring all functional areas onto the same page for a complete view of an organization’s revenue stream. The heads of these siloed departments decide their priorities and goals without consulting with the other functional units. So, let’s break down what it is and why it’s so necessary.