Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. Case depends on evidence quality and time horizon. Case depends on evidence quality and time horizon.

GTM

Highspot

MAY 18, 2025

Below are five practical steps your marketing and sales teams can take together to get started. Know your target accounts Collaboration is key because sales and marketing teams must work together to define Ideal Customer Profiles (ICPs) using CRM data and market research.

Healthcare

Martech

APRIL 11, 2025

AI-powered Lookalike Lists to help find new customers Lookalike Lists in Marketing Hub Enterprise help marketers find more ideal customers from existing contacts. Breeze AI analyzes lists in HubSpots Smart CRM to identify contacts who share attributes and actions similar to those of a users best customers.

Territory

Martech

MARCH 5, 2025

While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various applications in the stack like the CRM and CDP to get the data and find answers.

GTM

Search Engine Land

OCTOBER 1, 2024

These include: An audit of campaign set-up and strategy that uncovers findings like lost impression share due to budget. CRM analysis of lead stages, customer journey gaps and weaknesses, personas and lifetime value ( LTV ). A study of the present landscape includes: Market analysis (which focuses on customer needs and challenges).

Clients

Salesforce

MAY 7, 2025

Tools like CRM can help you track and improve these metrics. Implementing an AI CRM system can greatly aid you in this analysis. Integrating AI CRM can provide a more detailed analysis of these figures for SMBs like yours. AI CRM can integrate these metrics for a holistic view for you. Just get started.

Profit margin

Salesforce

JULY 25, 2025

Understanding exactly where your business stands right now helps you make smarter decisions about everything — your team structure, workflow systems, customer relationship management (CRM) tools, and financial processes. Finding solutions that fit your stage can make all the difference to your business growth.

Growth

Sales Hacker

JULY 11, 2025

This path is best for automating glue work: outbound, follow-ups, lead research, CRM updates. And without CRM tracking, you won’t know what’s working. They respond to support questions, summarize calls, or even prep CRM updates – all without a human ever touching the task. Coffee just launched, an AI-first CRM.

Launch

Salesforce

APRIL 29, 2025

Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? Focusing on these areas helps businesses grow and stay competitive in the market.

CRM

Sales Hacker

MARCH 4, 2025

And so whenever we had, uh, a certain kind of Microsoft CRM, we knew that that was an incredible sale for us. Of something really big, like, okay, there’s a market shift and we think that we can really gain a lot of market share and we have to really go in heavily. So we just. So maybe competitors have come in.

GTM

Salesforce

JULY 7, 2025

Effective content marketing shares your story and creates brand awareness, positions you as a thought leader, and builds trust with customers. If you create marketing content for your business, you probably already use some form of content marketing tool. What is an AI Agent?

Objectives and Key Results

Martech

JUNE 16, 2025

Too many marketers share posts that are too broad, too self-promotional or disconnected from what people care about. Use real data, such as calls, support logs and CRM notes. Be specific with phrasing: Don’t say, “Marketers need more visibility.” In most cases, the real issue is the content itself.

CTR

SaaStr

JUNE 4, 2025

Despite all the sales enablement tools, CRM sophistication, and “sales productivity” solutions we’ve built over the past 20 years, we haven’t moved the needle on the two metrics that matter most: time with customers and account coverage. CRM adoption took years to show meaningful results.

CRM

Salesforce

DECEMBER 23, 2024

B2B might be right for you if… You sell a platform, product, or service primarily used by other businesses Your sales model depends on as-a-service solutions that are designed for long-term use Your B2B CRM is ready for you Kickstart your ecommerce business with an easy to use, all-in-one CRM for SMBs. Get started 3.

B2C

Salesforce

MARCH 25, 2025

Funding helps you capture market share and opportunities faster, overcome challenges, and stay sustainable. Kickstart your SMB with Starter Suite Get started with CRM and see results from day one with Starter Suite — the all-in-one suite with the marketing, sales, service, and commerce tools you need to succeed.

Real Estate

Sales Pop!

FEBRUARY 16, 2022

The most important goal for a business is to increase its market share and profitability ratios. How Does CRM Benefit Your Business? Here are a few significant benefits of CRM software: 1. A CRM system puts your salesforce, marketing, and customer outreach department ahead of your competitors.

Customer Relationship Management

Sales Pop!

APRIL 25, 2022

They are usually visually represented in CRM software so sales team members can easily keep track of the deals that are in the pipeline at any time. Customer relationship management (CRM) software is used to manage a business’s interactions and relations with new and existing customers. It consists of different stages, which are: Lead.

CRM

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.

CRM

Score More Sales

DECEMBER 16, 2011

Putting the Social Into CRM Predictions for 2012. Having a sure-fire repository, or “catch-all” place to help support your business growth was the original purpose of a CRM system quite a few years ago. Let’s look at an old definition, the challenges with CRM, and some predictions for 2012. So what is next for CRM?

CRM

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. Dig deeper: Integrating marketing with technology: Best of the MarTechBot 2.

X-functional

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. One with a market at least as large as the first product.

Product

SaaStr

SEPTEMBER 9, 2024

CRM is probably bigger than Marketing now (HubSpot doesn’t break it out anymore). They started making that CRM bet way back in 2013 or so, maybe earlier. But you’ll know once things start to scale … and then, once things start to slow just a smidge due to crossing double digits market share in your core TAM.

Cross-sell

Adaptive Business Services

APRIL 18, 2018

This included Social CRM. I could never figure out why other than maybe it was a market share control issue. I also predicted, and the jury is still out, that LinkedIn wanted to be a CRM. Now it all makes sense and, depending on how you look at it, it only makes the promise of Social CRM … more challenging.

CRM

ClickFunnels

JUNE 24, 2021

1 Choose Customer Relationship Management (CRM) Software. That’s why you should start by choosing a customer relationship management (CRM) software that meets your company’s needs best. For example: Keap, formerly known as Infusionsoft, is one of the leading CRM solutions on the market. And it pays to be organized!

Prospecting

Pointclear

NOVEMBER 19, 2013

Market share gains of the clients under their watch, check. Knowledge of marketing automation and CRM system solid. What CRM system do you have, and when will the marketing automation system be on line? What is your market share percentage versus your competitor’s?”. Branding check ?

Presentation

Search Engine Land

APRIL 8, 2024

This is due to the presence of several major players, such as Microsoft, Salesforce, and Adobe, in the customer relationship management (CRM) software sector. If a deal with Google materializes, it could potentially help HubSpot to emerge as a stronger competitor in the CRM space. Antitrust watchdog reaction. HubSpot advantage.

Customer Relationship Management

SaaStr

MARCH 8, 2020

Except with Salesloft and Outreach both are winning in the same space , each with dominant market share. You ain’t gonna beat Salesforce with a brand new CRM that is 30% better. Again, I have no idea who is #2 to Salesforce in ondemand CRM. Doing sort of kind of the same thing. Just some thoughts. But not always.

CRM

PandaDoc

OCTOBER 26, 2021

It’s no news that Salesforce is dominating the global CRM market: it has a market share of nearly 20% , more than double of its top competitor, SAP. The company is also constantly expanding the range of products available on its CRM platform, including new features and many third-party apps. Watch it now.

CRM

Highspot

NOVEMBER 2, 2022

In fact, according to Gartner, “Sales enablement grew several percentage points faster than the sales segment average, demonstrating continued enhanced interest in solutions that can increase the effectiveness of sellers” (Gartner®, Market Share Analysis: CRM Sales Software, Worldwide, 2021, 2022)*.

Growth

Veloxy

MAY 24, 2023

By optimizing your sales velocity, you can outpace your competitors by closing deals faster and capturing market opportunities swiftly. This agility allows you to stay ahead in a dynamic market and increase your market share. Sales Forecasting : Sales velocity provides valuable data for accurate sales forecasting.

Objectives and Key Results

Search Engine Land

NOVEMBER 18, 2022

Get the daily newsletter search marketers rely on. Mistake 3: Cutting without referencing CRM data. I've seen this a lot over the years and not just in recessions: marketers who react to surface-level metrics without understanding actual business impact make poor budget decisions. Processing…Please wait.

CTR

Hubspot

APRIL 14, 2021

During this stage, many businesses will conduct market research and competitor analyses. Market research will give you an understanding of what your industry looks like, like current trends, market share , and an overall sense of the playing field. They also want a more reasonably priced option.

Strategize

Adaptive Business Services

JANUARY 5, 2022

When I speak with other small businesses regarding CRM, they often ask for it to integrate with this or that or to generate this or that report. As a small business, they are also looking for a CRM that is easy-to-use and one that requires a cost-effective investment. Because Salesforce is aimed at this market share, guess what?

CRM

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. On top of competing with these giants for broad CRM terms, you’re likely trying to outrank listings like G2 and listicles like CNET. Competitive keywords: Where to start?

Angle

Miller Heiman Group

MARCH 13, 2019

Sales technology, such as your CRM platform, can also provide actionable data. If you dig deeper, your CRM system can deliver valuable insights about where opportunities are stuck in your pipeline, suggesting steps to guide prospects further down their path. Don’t Let Your Sales Technology Operate on Autopilot.

Objectives and Key Results

Martech

JANUARY 5, 2022

Further, B2B and B2C marketing share plenty of common aspects. Most marketing departments need websites, analytics, marketing automation, CRMs, and many other major types of systems. Therefore, while maestros should have a good idea of how various types of systems function (CMS, CRM, DAM, etc.),

B2C