Sales Hacker

JANUARY 7, 2025

Well, what I wanted to dive into, because it’s a personal passion of mine, I’ve been in kind of a partnerships function for a while, at least while I was an operator at Outreach. Or if you look at, for example, some of the CRM, they started and they say, okay, my solution is a bit complex. Fred Viet: That’s good.

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

MARCH 25, 2025

Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Previously to that, it was the global VP of product for SAP, focused on the CRM and sales cloud. And it’s usually like a very detailed sort of Google doc, here’s the login for X. It’s literally in the title. So what I would say is.

GTM 69

GTM X-functional Start-ups Relationship building 69

SaaStr

JUNE 9, 2025

Sales Tools : Reps still love their CRM but use AI for email sequences, call summaries, and lead research. Stealth churn is insidious: Leading indicators lag : Usage drops months before renewal impact shows up Expansion dies first : Why upgrade when you need less functionality? Same CSM relationship, half the ticket volume.

Customers 105

Customers X-functional UX B2B 105

Sales Hacker

JUNE 24, 2025

Gaiia is an end-to-end ERP, billing, and CRM platform for independent internet service providers (ISPs), tackling a niche but high-value market with massive infrastructure needs. It is CRM website, ERP, and billing software for NISP. Steven Farnsworth (Gaiia) – VP of GTM at Gaiia and early GTM leader at Workato and Outreach.

GTM 70

GTM Legal Contract Go To Market 70

SaaStr

JUNE 12, 2025

ChatGPT as the Universal Control Plane: Why Every B2B App is About to Become a Backend Service I haven’t logged into our CRM in 15+ years. I appreciate our CRM, it’s just as the “CEO”, the “boss”, it’s not worth my time. You don’t “use” your CRM anymore. Not my thing. Never will be. You interrogate it.

B2B 77

B2B Service UX CRM 77

Salesforce

OCTOBER 29, 2024

We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution. Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. We took price out of the equation – functionality was our first priority.

Service 69

Service Customers X-functional Pharmaceutical 69

Martech

JUNE 27, 2025

” “Hit a ROAS of X.” Then, build systems — sales enablement, CRM automation and lifecycle campaigns — to introduce the rest of the product portfolio after that initial traction. If the direction given is “Hit X ROAS,” it’s fair to ask: “What problem are we solving for?

X-functional 85

X-functional Cross-sell Strategize Finance 85

Sales Hacker

MAY 20, 2025

I hear, at least on the marketing side, but across all functions is I wish we hired rev ops sooner and brought ops in sooner. And sounds like, I mean, across every function it’s [00:06:00] AI at the intersection is really elevating each function, allowing people to get outta the weeds, which is fantastic.

GTM 106

GTM Engineering Growth X-functional 106

Sales Hacker

JULY 8, 2025

He has previously held leadership positions at major tech companies including LinkedIn, Salesforce, and Apple before founding Coffee, an AI-first CRM platform. 24:37 Why sales tech stacks are bloated — and how AI-native CRMs solve it. Frankly, that should just be core functionality of Salesforce.

GTM 82

GTM Sales CRM Start-ups 82

Sales Hacker

APRIL 1, 2025

It was low end ERP and low end CRM on premise too. Dynamics on Azure with integration with office or, uh, modern workplace and being able to do, uh, [00:15:00] CRM things within your outlook or vice versa? Most of ’em were very specific, either ERP or CRM partners. Functional purity and segment alignment.

GTM 63

GTM Up-sell Start-ups Gaming 63

Sales Hacker

JULY 18, 2025

Traffic sources: Use GA4 or your CRM to track traffic from LLM tools like Perplexity. Share on LinkedIn | Share on X Tag @GTMnow so we can see your takeaways and help amplify them. It’s like having a top-tier analyst embedded in every function: marketing, ops, recruiting, strategy. LuminX – announced a $5.5M

Gaming 63

Gaming GTM SQL X-functional 63

Sales Hacker

MAY 27, 2025

there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. And so the ops team I think is going to be increasingly important in the role of a business as it relates to whatever function you’re sort of re-imagining with, with ai. Now they are.

GTM 66

GTM X-functional Start-ups Go To Market 66

Martech

JUNE 30, 2025

Example : Tell AI what you need, “I’m looking for a CDP for a mid-sized B2B company with a budget of $X.” Example : If you’re troubleshooting an integration between your CRM and marketing platform, upload the help docs into AI and ask, “Where does it explain how to fix this error code?”

X-functional 64

X-functional Campaign Launch Strategize 64

Salesforce

APRIL 15, 2025

In my experience deploying Salesforce for 50 organizations, including FanDuel, DoorDash, Ford Motors, ELF Cosmetics, and Twitter (X) (to name a few), Ive learned that AI success starts with a well-architected CRM. Today Im sharing four key strategies from my book to help you build a CRM thats truly AI-ready.

CRM 90

CRM Service Customers Sports 90

ClickFunnels

AUGUST 8, 2021

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Native email marketing functionality with Platinum and TwoCommaClubX plans.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Hubspot

OCTOBER 1, 2021

In recent years, the CRM (Customer Relationship Management system) has evolved far beyond being just a tool for contact management. As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. AI is becoming a key part of CRM systems.

CRM 97

CRM Objectives and Key Results X-functional Real Estate 97

Martech

DECEMBER 18, 2023

Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. Training Today’s CRM and marketing platforms are being trained to closely watch how your sales and marketing professionals perform their jobs.

X-functional 126

X-functional Customer Relationship Management CRM Relationship Management 126

Adaptive Business Services

APRIL 3, 2024

Nimble CRM Tips and Updates April 1, 2024 How do you like the new look? Updates At this time, we have no new updates to report for Nimble CRM. Messages sent via Nimble’s group messaging function will and may eliminate the need for a third-party application. This was more of an experiment than anything and it is far from perfect!

CRM 71

CRM X-functional Contact Consult 71

Adaptive Business Services

SEPTEMBER 11, 2024

You work your CRM however you wish! That being said … I’m not a fan of … Integrations With Other Apps While I am generally not in favor of asking your CRM to do too much, and when you start connecting a variety of disparate apps … that’s too much, my main issue with integrations lies with client expectations. Same with X (Twitter).

CRM 62

CRM X-functional Contact Price 62

SaaStr

MARCH 3, 2021

Maybe even in the not-so-early days But if you are 10x better at (x) One Important Thing that (y) customers value and will pay for, that’s enough. It’s only a subset of critical functionality that customers will pay to have implemented 10x better than an existing, trusted vendor. Yes, you can build that piece of functionality better.

X-functional 141

X-functional Trust CRM Product 141

Martech

MARCH 1, 2022

Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” Post-acquisition brings changes in product functionality, usually starting with integration capabilities. Many companies have moved away from a singular list of products to categorizing products by function.

X-functional 107

X-functional Hospitality Technology Technology 107

Salesforce

APRIL 30, 2025

Last year, we introduced xLAM Salesforces family of Large Action Models built for function calling, reasoning, and planning. That speed isnt just about shaving off millisecondsits what enables real-time responsiveness in high-volume environments like CRM. Its not just about understanding language; its about doing something with it.

X-functional 94

X-functional Pipeline CRM Follow-up 94

Search Engine Land

DECEMBER 5, 2023

AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max. I’m neutral on this because while I agree that those were philosophically outdated, there is a (minor) loss in that some CRM systems use first-touch attribution, which complicates some data structures.

B2B 101

B2B X-functional UX Campaign 101

Heinz Marketing

DECEMBER 18, 2020

If you add a 5+ minute wait step, your campaign’s priority is now considered low , and the action will be deprioritized for the system-wide CRM sync that happens every 5 minutes (and almost every other process Marketo runs). If you have more leads than your Marketo instance allows in your CRM, talk to your customer success manager at Marketo.

CRM 137

CRM Campaign X-functional Clients 137

The 5% Institute

MARCH 30, 2021

One of the most important functions in business, is to build an effective sales team that you can rely on to sell your products and services. Inside sales is generally associated with Sales Professionals who work from an office location, and speak with their potential clients by phone, email, a CRM platform, or something similar.

Outside Sales 145

Outside Sales Inside sales X-functional Sales 145

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

leads data and analytics data that your sales and HR teams collect) with what they call X data—the data that tells you why things happen. Reporting and analytics functionality in SoGoSurvey ( Source ). Creating questionnaires is simple with drag-and-drop functionality. This data comes from your customer experience surveys.

X-functional 116

X-functional CRM Networking Price 116

ConversionXL

AUGUST 5, 2021

Several tools are used to make this happen: A tool like Unbounce to build the landing page and lead capture form An email marketing tool like ActiveCampaign to nurture leads A scheduling tool like SavvyCal to book the consultation A CRM like Pipedrive to store contact details.

CRM 143

CRM Contact Consult X-functional 143

Sales Hacker

APRIL 10, 2018

Distribution of B2B deals as a function of price (a product of discount and list price). B2B segments in focus: Enterprise/Company wide – selling a platform (CRM/ERP) using multi-year contracts. GTM Approaches as a function of Annual Contract Value. GTM models as a function of Annual Contract Value. 1) Freemium.

Go To Market 96

Go To Market GTM X-functional Territory 96

Sales Hacker

JANUARY 4, 2021

The revenue department seeks to bring all functional areas onto the same page for a complete view of an organization’s revenue stream. The heads of these siloed departments decide their priorities and goals without consulting with the other functional units. So, let’s break down what it is and why it’s so necessary.

X-functional 102

X-functional CRM Finance Growth 102

Sales Pop!

SEPTEMBER 28, 2021

Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. A robust ecommerce CRM, ReadyCloud creates instant customer profiles based on ecommerce order activity.

Retail 130

Retail Growth X-functional Cross-sell 130

SalesPop

MARCH 12, 2021

In the practice of account management, innovation is certainly central to what we do—and as well, we’ll be introducing, in the next couple of months, some amazing and never-before-seen advances in account management for CRM. You’ll now be able to, in Pipeliner CRM, manage different views of data for different roles. Expanded Card View.

Account management 98

Account management X-functional Pipeline CRM 98

Martech

OCTOBER 20, 2022

The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

Sales Hacker

AUGUST 3, 2020

They need a computer, access to a CRM system, and access to Zoom and a tool like HelloSign or PandaDoc. Plus, you also need CRM access. Your final math is 2 x $110K + $50K for fractional manager + $40K in tools = $310K. Any more than that, and get ready to grow your SDR function. You need them to succeed.

Pipeline 124

Pipeline X-functional Commission Clients 124

Martech

APRIL 26, 2023

Segment records ‘more/less than [x] days ago’ in object index record pages View and save more accurate segments of your records on the main object index records page using the new filter for “is more/less than [x] days ago.” These reports are now out of beta.

A/B testing 103

A/B testing X-functional Campaign Contact 103

Hubspot

AUGUST 8, 2019

Ramp-up = amount of time spent in training + average sales cycle length + X. X is based on the salesperson’s experience: The more they have, the smaller this number is. Percentage of reps using the CRM. It’s relatively simple to gauge CRM and technology adoption: Simply look at your usage data. X months or years).

X-functional 101

X-functional Quota Cross-sell Contract 101

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B 122

B2B X-functional SQL UX 122

Hubspot

JUNE 21, 2019

Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Website plugins are individual services that improve a specific functionality of your site. You need to know this upfront so you can look for the plugin with the right functionality.

A/B testing 101

A/B testing X-functional Lead generation UX 101