Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Improving cross-team collaboration Your use cases can promote collaboration by: Encouraging teams to define which data fields should come from each source. Processing.

Customers 103

Customers Cross-sell E-commerce X-functional 103

Salesforce

MARCH 3, 2025

How Deal Desk works Advantages of implementing a Deal Desk Challenges and disadvantages of Deal Desks Impact of technology on Deal Desk efficiency Best practices for optimizing your Deal Desk Deal desk FAQs What is a Deal Desk in sales? This includes setting prices, drafting custom contracts, and keeping service delivery on track.

Legal 59

Legal Contract Finance Non-Profits 59

Martech

OCTOBER 6, 2021

In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In part 2 of the series , I looked at different platform components required for building a holistic personalization technology strategy. Scenario 4: E-commerce Recommendations.

Technology 114

Technology Technology E-commerce A/B testing 114

Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. As many e-commerce businesses experienced firsthand, COVID-19 caused a boom in online shopping. We will continue to see large upticks in e-commerce growth worldwide in two to three years. beforehand.

E-commerce 111

E-commerce Growth Cross-sell Objectives and Key Results 111

Martech

SEPTEMBER 29, 2021

Customer data has become an instrumental part of our business strategy,” said Wootton, adding that the company uses the consented data it collects to understand its audiences, inform engagement, and drive growth in all areas of the business, including advertising, demand generation, subscriptions, and e-commerce.

E-commerce 114

E-commerce Real Estate Cross-sell Growth 114

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. The centrality of data and the need for updated technology. The latest generation of email technology.

E-commerce 142

E-commerce Technology Technology Retail 142

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. Instead, game publishers create and sell inventory for advertisers after the game is released. Cross-promotions in-game and on other channels. Processing.Please wait.

Gaming 122

Gaming E-commerce Cross-sell Sports 122

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. This includes cross-channel, multi-touch and multi-wave campaigns. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce.

E-commerce 122

E-commerce B2C Manufacturing Hospitality 122

Salesforce

JULY 18, 2022

That’s why it’s essential for contact centers to connect every channel — including self-service, e-commerce, post-purchase and automation — while using data to personalize every experience. Affording expenses for a contact center, such as technology licenses and agent salaries, can be challenging for any business. The good news?

Contact 98

Contact E-commerce Cross-sell Manufacturing 98

Sales Hacker

JUNE 14, 2021

Drive internal discussions and create a consensus in favor of an e-commerce firm. For more than five years, Schneider National pushed out generic messaging around “better people, process and technology”. ABM Example 2: How an e-commerce firm used ABM to drive a buying consensus with a “stuck” manufacturer.

GTM 108

GTM E-commerce B2B Profit margin 108

Martech

JULY 14, 2022

It changes depending on the type of product you’re selling and the market you are pursuing. Canare says that while there are elements common to all campaigns, there are significant differences depending on what you sell and who you’re selling it to. You have to sell to them differently. They buy differently.”.

E-commerce 128

E-commerce Cross-sell Contract Up-sell 128

Sales Hacker

APRIL 1, 2021

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). At the heart of 2020’s changes is a realization that e-commerce is about more than buying household goods from Amazon. In 2020, US consumers spent nearly $710 billion on e-commerce , a year-over-year increase of 18%.

E-commerce 86

E-commerce Territory Transportation B2C 86

Sales Hacker

JULY 16, 2020

But look closer and you’ll see Giphy is yet another beneficiary of the Era of the Ecosystem — this paradigm in SaaS where the ability to integrate your technology into other products is just as important as your product itself. Have a look at this network map of the e-commerce partner ecosystem. Bottom Line.

Pipeline 123

Pipeline E-commerce Cross-sell Referrals 123

Martech

SEPTEMBER 16, 2022

In short, you need content to compete in today’s customer experience-driven landscape and technology to produce content at the volumes required to make an impact. Customer experience: Content helps reduce customer churn and drive upsells/cross-sells by keeping customers engaged post-purchase.

E-commerce 138

E-commerce Cross-sell Drivers/motivators Prospecting 138

Lead Fuze

JUNE 28, 2021

Affiliate marketing is a form of performance-based marketing where the affiliate earns commissions by selling or advertising products from their own site. Affiliate marketing began early in the rise of the Internet around the mid to late 1990s with the introduction of link and cookie tracking concerning the rise of e-commerce.

Lead generation 97

Lead generation E-commerce Commission Real Estate 97

Salesforce

DECEMBER 1, 2022

Start with episode one: Innovation isn’t just about technology — sometimes it’s about pizza! and home pizza oven designers from Breville and Ooni, we talk about how technology in baking is changing the game for pizza lovers. Podcast: Innovation isn’t just about technology — sometimes it’s about pizza! Trending Articles.

E-commerce 96

E-commerce Cross-sell Drivers/motivators Technology 96

Veloxy

AUGUST 23, 2023

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. Amplemarket Tavus These tools use machine learning and natural language processing to manage daily activities, offer valuable insights, predict customer behavior, detect cross-selling opportunities, and enhance forecasting.

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Heinz Marketing

AUGUST 25, 2020

When you think about how you sell and market your solutions, you might think you’re only addressing a single person – maybe it’s the one who signs on the dotted line; or the person in charge of implementation; or even the end user. It is a vertical, hierarchical, and structured process most typically associated with “solution selling.”.

B2B 117

B2B Sell E-commerce Cross-sell 117

Openview

MARCH 5, 2018

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary. Times have changed.

Pitch 85

Pitch E-commerce Objectives and Key Results Manufacturing 85

Salesforce

NOVEMBER 30, 2023

Learn what’s ahead for this technology and see new ways you can use it to connect with your customers. Upsell and cross-sell campaigns encourage customers to purchase higher-value or premium products or services instead of their initial purchase, or complementary products in addition to it.

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

Hubspot

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Trade shows or expositions (expos) are large events organized around a specific industry or type of product, such as sales technology or medical devices. potential customers. Pop-Up Shops.

Entertainment 101

Entertainment E-commerce Non-Profits Promote 101

Salesforce

OCTOBER 4, 2024

Instead, let’s point out common warning signs to look out for, which may signal that it’s finally time to invest in RevOps: Your go-to-market teams are misaligned Your company can’t effectively upsell, cross-sell, manage renewals, or reduce churn unless your sales, marketing, and customer success teams are all on the same page.

GTM 98

GTM Territory Finance E-commerce 98

Martech

AUGUST 15, 2022

Corporate restructuring, the “Great Resignation,” a new focus on “owned” data (zero-party and first-party data), economic and political upheavals and the continued evolution of marketing technology — all of these have left their marks on many email programs. . Here’s what I found: My initial advice still stands.

Strategic planning 103

Strategic planning E-commerce Strategize Campaign 103

ConversionXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Campaign reports will cover results such as sales figures, leads generated, and cross-channel engagement for the period. For example, let’s say you sell accounting software to law firms.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

The 5% Institute

AUGUST 1, 2023

Business development teams focus on nurturing existing customer relationships, enhancing customer experience, and identifying opportunities for upselling and cross-selling. Using Technology and Digital Platforms In the digital age, leveraging technology is crucial for business development.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Hubspot

JUNE 8, 2021

For the same reasons that inside sales reps roles are growing, outside sales reps now often rely on technology to land customers. Nearly half of their time is spent selling remotely (i.e. It's good to check how much travel is involved, what technology you'll have access to, and what performance metrics you'll be evaluated against.

Commission 94

Commission Territory Finance Inside sales 94

Lead Fuze

JANUARY 9, 2024

As online shopping becomes more ingrained in our daily lives, understanding how to harness this e-commerce opportunity can make a significant difference. How can e-commerce increase sales? Ecommerce is booming, and business owners are on the lookout for ways to capitalize on ecommerce growth.

E-commerce 52

E-commerce Growth Retail Gaming 52

SaaStr

JULY 17, 2020

There are some companies that are technology companies that have to do work with them and do target them but that’s not the meat and potatoes of most companies. And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things.

E-commerce 94

E-commerce Retail Real Estate X-functional 94

Score More Sales

DECEMBER 16, 2011

This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies to competitive positioning tactics” – source: Destination CRM .

CRM 69

CRM Objectives and Key Results E-commerce Cross-sell 69

Search Engine Land

FEBRUARY 6, 2023

2 Behind Apple As The 2nd Most Valuable Company In America 2014: As the world’s largest online advertiser, Google’s rise was a reflection of the technology industry taking a larger role globally. Google I/O Conference 2011 Sells Out In 59 Minutes 2011: It took 90 days and 50 days in 2009 and 2010, respectively, for the event to sellout.

E-commerce 77

E-commerce Government Engineering Angle 77

The 5% Institute

JULY 24, 2023

This understanding creates upselling and cross-selling opportunities, driving increased sales and revenue. Leveraging Technology for Insights Retailers can use advanced analytics tools to analyse large volumes of open-ended responses efficiently. FAQs Q: Are open-ended questions suitable for all types of retail businesses?

Retail 52

Retail E-commerce Cross-sell Repeat business 52

SaaStr

JULY 15, 2022

How, if no one’s heard of you, do you sell to big companies? Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? But potentially even technology. Jason Lemkin: Well, let’s break it up. And the second question is how do they not crush you?

Growth 117

Growth Cross-sell Start-ups X-functional 117

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs. And when we sell new licenses software, we just turn them on.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Salesforce

MARCH 11, 2024

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59

Sell Cross-sell Territory CRM 59

The 5% Institute

JULY 20, 2023

In today’s fast-paced world, where digital platforms dominate, the art of selling has evolved tremendously. With the rise of e-commerce and online marketplaces, businesses have shifted their focus to not only selling tangible products but also intangible ones.

Sell 40

Sell E-commerce Cross-sell Education 40

Salesforce

APRIL 20, 2023

They have a clearly articulated purpose of driving a business or technology outcome. The number of moving parts and the complexity of the technology and business landscape will continue to increase. Let’s assume you have customer data in SAP and Salesforce, inventory data in SAP, and order data in an e-commerce system.

Transportation 52

Transportation E-commerce Represent Start-ups 52