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How I Reverse-Engineered a $100M Exit with SaaStr Founder and CEO Jason Lemkin

SaaStr

How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there. You never catch up.

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Cross Selling – Your Ultimate Guide

The 5% Institute

Cross selling is when you offer a complimentary or paid product or service to your clients, when they buy one of your other products and services. So how can you effectively implement cross selling as a part of your sales strategy, and what is the difference between cross selling and up selling?

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. I worked with a company that manufactured moisture-resistant flooring adhesive.

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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

For third parties, there is no way of reverse engineering the value or rebuilding Google’s infrastructure and algorithms. Unique selling proposition. Unique selling proposition To Google and other search engines too, providing accurate, unique results to user queries is critically important. Performance.

Gambling 114
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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. A vertical market is a set of suppliers and their customers, focused on a specific and narrow niche, industry, or specialized market spanning multiple industries.

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The Top 10 Mistakes Founders Make After $10m ARR

SaaStr

Including — the top mistakes founders make again and again as they cross $10m ARR. You might be the #1 vendor in your niche, but if that niche no longer is quite enough on its own, without more functionality, you can quietly fall behind. Too many founders instead end up with a slower engineering team as they scale.

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From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

This showcases a narrow segment of a niche market, and it’s missing a lot of startups. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. Who is going to do the selling? It’s much less taxing for employees.

Product 88