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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

A well-designed and carefully calculated loyalty program can be a game changer for brands looking to maximize their return on investment through customer engagement. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price 106
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How to Leverage Pricing and Packaging to Drive Growth, Revenue, and Profit with Miro, Loom, OpenAI, and Splunk 

SaaStr

Pricing is more than just a number on a contract — when used thoughtfully, it can become a strategic tool for your SaaS product that can drive product adoption, customer satisfaction, and business growth. For example, if you’re trying to drive user growth, you want the least amount of pricing friction.

Price 111
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Why Your Sales Teams Can’t Cross-sell

Openview

The study titled “Driving Account Growth through Smarter Account Management” found that while better than expected customer service helps retain a sales account, it doesn’t actually impact the degree to which the account grows. A paltry 28% of sales leaders report that their existing account channels regularly meet their growth targets.

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How 1,000+ B2B Startups Are — And Aren’t — Growing. The Real Data.

SaaStr

SaaS Capital just dropped their 14th annual survey analyzing growth rates across 1,000+ private B2B SaaS companies. After diving deep into their findings, here are the 5 game-changing insights every B2B founder and executive needs to understand right now. The takeaway: Stop chasing the unsustainable growth rates of 2021-2022.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Search Engine Land

A well-designed and carefully calculated loyalty program can be a game changer for brands looking to maximize their return on investment through customer engagement. Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

GTM 119