SaaStr

JULY 20, 2022

As start-ups begin to accumulate success and ?generate generate momentum, they will inevitably need to scale up. You’ve identified a persona to sell to and a problem you solve for buyers. Or, perhaps, you’ve secured a new round of funding and want to live up to the hype. Come up with a list of standard inputs (i.e.,

GTM 78

GTM Cross-sell Finance Growth 78

The Lost Book of Sales

AUGUST 15, 2021

You’ve probably signed up for this newsletter thanks to my post called Age of distractions , which seems to have gone “viral” after I shared it with the great audience on Hacker News. 🌪 Book summary #1 (long): Crossing the Chasm by Geoffrey Moore Outtake: -> What is the “Chasm”?

Cross-sell 98

Cross-sell Gambling GTM Territory 98

Salesforce

NOVEMBER 7, 2023

Team selling is more important than ever, and sales kickoffs help us sell faster and smarter when we learn more about each other’s working styles. Maybe you’re launching a new product, selling into a new industry, or tweaking the sales process. SKOs are all about: Camaraderie. Collaboration. What are the products?

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

B2C 95

B2C Pipeline SQL Strategize 95

Highspot

NOVEMBER 18, 2020

As we prepare to exit 2020, the process of building your yearly go-to-market strategy is filled with unknowns: When will we return to our physical offices? While nobody can answer these questions with exact certainty, the broader shifts shaping our markets for the next year are already happening. How can we invest strategically?

Cross-sell 52

Cross-sell Sales Technique Go To Market 52

SaaStr

MAY 27, 2023

Next up was Jason Cohen, founder of $100m+ WP Engine. So, whether you’re hiring or you’re selling or you’re running a leadership meeting, a lot of the time you’re banking on your natural skills and experience to get you to a good result so you can move on to the next thing. Mistake #4: Not trusting my gut on early hires.

Gaming 72

Gaming Trust Cross-sell Closing 72

Sales Hacker

MARCH 2, 2021

How to establish trust and credibility as a leader [14:41]. An incredible sales leader, Michelle has risen up the ranks over the last 20 years. Learn how the team follows up with every lead in record time after virtual events and turns them into revenue. So I just think I kind of came up with understanding sales as an industry.

Referrals 59

Referrals Contract Cross-sell Sales 59

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. Lack of Trusted Data. If your organization isn’t taking advantage of automated activity capture, you, along with every report that relies on the data within your CRM, are set up to fail. .

Contract 62

Contract Territory Cross-sell Pipeline 62

Sales Hacker

NOVEMBER 25, 2019

Understand HOW to tactically sell against specific competitors. In fact, 60% of buyers prefer to connect with sales during the consideration stage , after they’ve researched the options and come up with a short list. Understanding how to sell tactically. Go-to-market information. Today’s buyer is educated.

Objection handling 73

Objection handling GTM Cross-sell Sales 73

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Hubspot

JUNE 8, 2021

It's important for this role to educate prospects and follow up once a sale is closed to maintain customer satisfaction and encourage repeat buyers. The path to a promotion is clear, and you'll gain the skills you need to level up to a managerial position. Nearly half of their time is spent selling remotely (i.e. Image Source.

Commission 77

Commission Territory Finance Inside sales 77

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. And so on.”.

Sell 78

Sell Minimum Viable Product Objectives and Key Results Cross-sell 78

ConversionXL

OCTOBER 7, 2022

It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. However, once you have historical data to work with, don’t get hung up on what others are doing. To fully optimize CAC, look closely at your sales and marketing costs.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Sales Hacker

SEPTEMBER 10, 2018

Hunters” typically have salaries tied to revenue; “farmers” usually get compensated based on renewal percentages; “prospectors” might receive pay for setting up qualified meetings. As you can imagine, that’s a tough sell, especially when you’re at a startup or entering new markets. Not sure where to look?

Quota 84

Quota Represent Cross-sell Drivers/motivators 84

Sales Hacker

AUGUST 23, 2018

And no matter how much it’s drummed up about, I don’t believe there are any shortcuts to accelerating your sales funnel. There’s a general tendency among most frontline sales teams to sell to enterprises and become the next Salesforce. Trying to sell to everyone and anyone is tempting, but it’s a fool’s errand.

B2B 56

B2B Cross-sell Negotiate Pitch 56

ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. Which results show up? By Karl Gilis.

UX 126

UX X-functional A/B testing User Experience 126

Highspot

OCTOBER 23, 2023

Increase Brand Awareness When a new product launches into the market with the right messaging and positioning, it draws attention to itself and elevates the entire brand. With every product launch, the brand solidifies its place in the market, making it more recognizable and trusted.

Launch 59

Launch Negotiate Product GTM 59

SaaStr

DECEMBER 3, 2020

How does this change when selling to SMBs vs enterprise? * How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? And so, I got to just grow up, if you want to put it that way.

Sales 72

Sales Cross-sell Start-ups Growth 72

SaaStr

MARCH 8, 2019

If you’re interested in HubSpot and you’re interested in inbound marketing, I would encourage you as a next step to check up the free trial on our site and see if it works for you. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. Who do they trust?

Cold Call 44

Cold Call Trust B2C Go To Market 44

SBI

FEBRUARY 25, 2020

These are the sentiments that describe their view of CAPs: The advocate program is like a reference “help desk,” lining up references for salespeople in the 11th hour of the sales cycle: reactive, tactical; a necessary evil to close deals. acquired a company and wants to ramp up cross-sell opportunities.

Customers 49

Customers Strategize Cross-sell B2B 49

SaaStr

NOVEMBER 28, 2019

For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. We help companies understand what data they have, where they can find it, and ultimately that they can really trust it. Product-market fit has been really important. FULL TRANSCRIPT BELOW.

Growth 74

Growth Territory Government Engineering 74

SaaStr

NOVEMBER 16, 2020

We actually put a tremendous amount of trust, I guess, in product managers. Andy MacMillan: I spent five years at Oracle in the Fusion Middleware Group, working in Thomas Kurian’s org and ended up hopping over to Salesforce to learn the SaaS business model and ran a business inside of Salesforce for a while.

Pipeline 81

Pipeline Territory Price Product 81

SalesLoft

JUNE 25, 2019

In general, how does social selling work in the UK? What advice does James have for a US company seeking to go to market in the UK? When you’re hitting the phones and someone eventually picks up, you feel like you need to unload your entire sales script without actually pausing. I actually just hung up.

Cold Call 40

Cold Call Pitch Cross-sell Sales 40

SaaStr

JUNE 27, 2019

Today, we have more than 17,000 customers, including 50% of the Fortune 100, and the 17,000 customers are broken up into what we would call about 2,000 enterprises and you see a lot of our current customers up there. Fast forward to today, we’ve crossed the $400 million revenue mark. Your marketing mix changes quite a bit.

Cross-sell 72

Cross-sell Technology Technology Retail 72

SaaStr

SEPTEMBER 20, 2019

The group that I was in was actually made up of the WebEx acquisition and so all of, kind of, our marketing initiatives were run outside of corporate marketing. I mean, I’m a firm believer that people don’t wake up in the morning thinking about your brand.

E-commerce 55

E-commerce Trust Start-ups SQL 55

Martech

MAY 5, 2022

Here are some actionable steps Naves recommends marketers take to enhance their personalization by connecting customer data. “Some people say, ‘I’ve got my [buyer] persona, I’m ready to go. We want to go to market,'” said Naves. Implement personalized cross-sell campaigns.

Customers 104

Customers Cross-sell Gaming Campaign 104

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. There are only about 10–15 books in each discipline, so you can easily read up on the books you’re likely to need or want. The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

Sales Hacker

OCTOBER 7, 2021

We’re often encouraged to hide, toughen up, and bury our emotions. Your sales career project has ups and downs. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Anita Nielsen.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

MARCH 8, 2019

If you’re interested in HubSpot and you’re interested in inbound marketing, I would encourage you as a next step to check up the free trial on our site and see if it works for you. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. Who do they trust?

Cold Call 19

Cold Call Trust B2C Go To Market 19

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. Profitability, efficiency and precision are today’s expectations for both vendors and the organizations they sell to. So, why PLG now?

GTM 102

GTM Growth Product Cross-sell 102

PandaDoc

MAY 13, 2024

This involves tracking leads and sending follow-up reminders to agents. It must be up to date. Inside sales For agents who engage in remote selling; on the phone, via video call, social media, or email. Training focuses on winning the trust of customers and providing an effective sell.

Objectives and Key Results 52

Objectives and Key Results Legal Cross-sell Sales 52

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. It’s a flywheel for the entire sales funnel, speeding up sales motions and connecting every revenue-generating activity. Sales Engagement is designed to promote consistent conversations, rapid sales motions, and sales and marketing alignment. Industry expertise.

Objectives and Key Results 133

Objectives and Key Results Cross-sell Sales Technology 133

Sales Hacker

AUGUST 25, 2023

We’ll continue on our mission to provide real stories/strategies/insights from the best go-to-market operators on the planet, spanning sales, marketing, customer success, operations/enablement, product and hiring. And trust me, business – and SaaS – is a “what have you done for me lately?”

GTM 52

GTM Contract Cross-sell Account management 52

Salesforce

JANUARY 3, 2022

As our recent Sales Summit revealed, the old ways of selling — aggressive quotas, in-person sales calls, nagging pipeline reviews — just don’t work anymore. This creates a culture of trust. Learn more: “Diversity Sells”. Sign up now. Create a single source of truth to empower go-to-market teams.

Growth 98

Growth Quota Intrinsic Cross-sell 98

Gong.io

JULY 21, 2021

Sales teams can’t keep up with their tech stack. That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process.

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. Reps working from home need to be willing to converse without selling. Data integrity is more important than you thought.

Contract 70

Contract CRM Consult Cross-sell 70

InsightSquared

OCTOBER 23, 2019

For Sales Ops, it is helpful to have a handful of guiding principles, which can be in place from year to year and do not change based on the size of the company, the go-to-market strategy or who we have on our team. Easy to Sell For (ETSF). We must strive to make our companies Easy to Sell For (ETSF).

Cross-sell 59

Cross-sell Sales Trust Up-sell 59