Sales Hacker

JUNE 17, 2025

Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. I want Dennis Lyandres: to know how this insane growth actually happened. Dennis Lyandres: Okay, so Sophie Buonassisi: when it comes to cross vertical software and ai, [00:04:00] what are you really advising founders on today?

GTM 81

GTM Customers Construction X-functional 81

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

JUNE 14, 2021

They take their eyes off the end goal, which should be revenue growth. This is why: Sales and marketing teams are getting account-based awareness vs. account-based revenue growth. Change Sephora’s buying behavior, increase margin growth, and penetrate the C-suite. But then things change.

GTM 106

GTM E-commerce B2B Profit margin 106

Martech

FEBRUARY 25, 2022

This includes cross-channel, multi-touch and multi-wave campaigns. Designed to empower growth marketers to deliver consistent customer experiences, drive product adoption and advocacy. The HubSpot Growth Platform is a full software stack for marketing, sales and customer success, with a free CRM at its core. Target customers.

E-commerce 122

E-commerce B2C Manufacturing Hospitality 122

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Identifying upsell and cross-sell opportunities to drive continued revenue growth. Customer advocacy efforts, such as case studies and referrals, to further support business growth. The sales process varies greatly depending on the purchase.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Objectives and Key Results 114

Objectives and Key Results Cross-sell Strategize Retail 114

Veloxy

MAY 24, 2023

Mastering sales velocity is essentail for driving revenue growth in today’s competitive business landscape. It provides valuable insights into the health and effectiveness of your sales process, allowing you to identify areas for improvement and drive revenue growth. What is it? Learn more about sales enablement.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical Sales 130

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. It’s the job of the vendor to provide product knowledge to their partners.

B2B 114

B2B Cross-sell Hospitality Healthcare 114

Martech

JULY 24, 2023

If you’re selling things without a compelling story, maybe not. Beyond these basic requirements, look at your transactional email templates to discover whether they take advantage of the powerful cross-sell and upsell opportunities that are part of the transactional process. You know it when you need it. I know, I know.

Cross-sell 98

Cross-sell Real Estate Retail Represent 98

PandaDoc

MAY 12, 2025

Selling additional products or services usually sounds like a good thing, but thats only true when every extra sale contributes to your overall bottom line. Marginal revenue can help by showing exactly how much additional income your business brings in from selling one more unit. Why does MR function this way when used in theory?

Price 52

Price Manufacturing Cross-sell Up-sell 52

ConversionXL

JANUARY 29, 2016

Selling luggage ain’t exactly a sexy thing. Selling more than 17 million bags since 1998, eBags knew they had huge retargeting potential, but what they did with their data was pretty creative. Third, they used Gmail Sponsored Promotions to cross-sell complementary products to people who just bought something from other retailers.

Campaign 91

Campaign Cross-sell Healthcare Retail 91

Sales Hacker

JUNE 11, 2018

How should smart professionals turn the next wave of growth pains into profit? What factors will guide sales team transformation in the future as technology, consumer behavior, and new market realities re-shape the contours of selling? Cross-Team Collaboration. 4) Sell anywhere, anytime with virtual. Top Sales Metrics.

Gaming 77

Gaming Non-Profits Cross-sell Healthcare 77

Sales Hacker

SEPTEMBER 2, 2020

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. Let’s dive into 28 world-class examples of how real companies use these different sales motions to drive revenue growth. Inside sales. Low-touch sales. No-touch sales.

Inside sales 130

Inside sales Cold Call Contract Price 130

The 5% Institute

AUGUST 15, 2023

In the fast-paced world of business, establishing and nurturing strong client relationships is crucial for sustained growth and success. By forging strong connections and becoming a trusted advisor , SAM aims to position a company as an integral part of the client’s growth journey.

Account management 52

Account management Strategize Objectives and Key Results Cross-sell 52

SaaStr

JULY 17, 2020

And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things. Keith Rabois: There is in another tale two cities is most of the people that were most affected by the March and April shutdowns were not the people that buy and sell houses.

E-commerce 88

E-commerce Retail Real Estate X-functional 88

The 5% Institute

AUGUST 1, 2023

Business development is a vital process that drives the growth and expansion of an organization. It encompasses a wide range of activities aimed at identifying and creating opportunities for sustainable business growth. What is business development, and why is it important?

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Openview

NOVEMBER 20, 2017

There are a lot of moving parts to manage and, if your company has hit a growth spurt, timing is of the essence. Often, it’s not until the end of the process that companies ask a candidate to demonstrate their ability to sell something. Do the screen and then jump right into the role play. I’m a big fan of density over specialization.

Territory 81

Territory Healthcare Sales Retail 81

Salesforce

MARCH 3, 2025

A Deal Desk is a cross-functional team that streamlines the closing of sales complex and non-standard deals, handling everything from quote to cash. Healthcare companies also depend on them to navigate regulatory requirements and coordinate with medical professionals and procurement teams during the sales process.

Legal 59

Legal Contract Finance Non-Profits 59

Heinz Marketing

MAY 14, 2019

What’s it been like seeing the rapid growth and adoption of ABM? That’s why these concepts are foundational in our ABM Analytics and Cross Campaign Analytics functionality – they show exactly how your various programs and channels are impacting your ability to attract, engage and eventually close your target accounts. Refreshing!

Manufacturing 76

Manufacturing Healthcare Cross-sell Education 76

Hubspot

FEBRUARY 12, 2025

The idea is to target industries where AI can deliver significant value, such as healthcare, education, or retail. Use Microsoft Azure, HubSpot , Google Cloud, and AWS for speeding up deployment, scaling growth, and unlocking actionable insights. I get it pinpointing the right problem to solve can be tough. Google NLP. Elasticsearch.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Lead Fuze

NOVEMBER 30, 2021

The push tactics we’ve been using are not working, so here’s why: Sales and marketing teams are more aware of who they’re selling to, rather than just focusing on revenue growth. They have also seen success from increasing margin growth by creating new products. It was about consensus building.

E-commerce 52

E-commerce B2B Healthcare Sales 52

Sales Hacker

JANUARY 13, 2020

Jay has spent 30 years in the financial services industry; holding various roles in sales, direct marketing, online marketing and cross-selling strategies. Why you should offer value first when selling. The upsell approach vs. value-sell approach [7:33]. The blessing and curse of selling an amorphous product [12:51].

Cross-sell 57

Cross-sell Territory Up-sell Growth 57

Partners in Excellence

MARCH 25, 2023

It also includes case studies of companies that have used Highspot to drive sales effectiveness and revenue growth. By providing a centralized platform for sales content and analytics, Seismic helped the company increase win rates, reduce content creation and management time, and improve cross-selling and upselling opportunities.

Price 62

Price Healthcare Contact Cross-sell 62

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Because if you look at these financial institutions, they have growth aspirations, right?

Price 81

Price Retail X-functional Healthcare 81

SaaStr

JULY 8, 2020

Look, okay, let’s say half your business sells to eCommerce, but 20% sells to live events. Aileen Lee: But these are also super… I mean, you were talking about growth stage companies where they’ve got strong product market fit. Well, do the math in your head. Jason Lemkin: Anyone post-revenue. Aileen Lee: Yeah.

Pitch 78

Pitch Start-ups Up-sell Referrals 78

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Anita Nielsen.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Sales Hacker

MARCH 18, 2020

The growth of the virus stops in the beginning of Q2. This new boom has expanded beyond business areas into Healthcare, Cybersecurity, Logistics, Telecommunication, etc. We don’t mean cross-selling and reselling — unless you have an option to adjust your product to help with the coronavirus threat.

B2B 144

B2B Healthcare Hospitality Sales 144

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Sales Hacker

AUGUST 24, 2021

The ISS is a nonprofit organization that specializes in complex cross-border case management to protect migrant children. And of course, sales is part of that, because Jean is selling by virtue of storytelling and telling people about the organization. It’s very specialized in cross-border case-by-case management.

Service 107

Service Cross-sell Consult Finance 107

Salesmate

APRIL 7, 2020

These tools help the analytics teams in generating updated statistics of the essential business growth areas. Such cross-platform functionality ensures that users do not have any compatibility issues. This tool provides much-needed functionalities to businesses for creating captivating content, target the audience, and sell to them.

Product 130

Product Appointment CRM Clients 130

Sales Hacker

OCTOBER 21, 2019

My advisor said the idea was great but that it wouldn’t work unless I learned how to sell. However, my plans changed once I discovered the unique challenges of selling. I’d have to say it’s either SNAP Selling or More Sales Less Time. . SNAP Selling focuses on how to deal with today’s overwhelmed buyers. Fail Fast!”

Sales 97

Sales Up-sell Start-ups Cross-sell 97

SaaStr

AUGUST 13, 2019

We are as an organization and we are as an industry really hooked to hyper growth. It’s all about 50% growth, 100% growth. In almost any other industry, whether it is healthcare or consumer or manufacturing, 20% growth is phenomenal. But in the case of SaaS, 20% growth is just not enough.

Cross-sell 66

Cross-sell Sales Support Growth Up-sell 66

SaaStr

JULY 11, 2019

So we are, we take advantage of that growth. and two months, is a lot of growth like that. What was this change where you went from good, like no growth, right? So 90% of these growths was partnerships with the two biggest players in the space and word of mouth. It was kind of like organic growth. I don’t-.

Launch 108

Launch Technology Technology Up-sell 108

SaaStr

JULY 15, 2020

And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things, look at model T-shirts or something. People are buying and selling houses. Right now if you look on the other side, an area I know a fair amount about, look at US real estate.

X-functional 74

X-functional E-commerce Retail Growth 74

SaaStr

MAY 27, 2020

What the CDC and the US is worried about is that the flu, the normal flu, comes out at the same time as COVID-19 makes the resurgence in the winter and that overwhelms our healthcare system. Startups that can actually maintain revenues for the next 12 to 15 months but without any growth, why would these be valued lower?

Finance 103

Finance Government Price Contract 103

SaaStr

JULY 30, 2018

Harry : Can I ask, you’ve seen the evolution of this industry firsthand through the growth of MuleSoft. When I talk to banks, insurance companies, healthcare, their biggest challenges…IT for the longest time has been plugging this stuff in as best they can in silos. They’re trying to cross?sell sell products.

Cross-sell 86

Cross-sell Up-sell Sales Start-ups 86

Partners in Excellence

OCTOBER 16, 2024

We engage in endless debates/discussions about our GTM strategies and how we want to sell to our customers. We spend endless time discussing precise mathematical models, looking at bow ties, discussing metrics focused on our selling activities. Yet we persist in these discussions about how we want to sell to our customers!

Sell 62

Sell Agriculture Customers Cross-sell 62