Martech

FEBRUARY 15, 2024

Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams. Email and social are typically the first channels to focus on cross-selling the two brands. Be sure to establish the future home of customer service content, video demos, and all the blogs.

Objectives and Key Results 88

Objectives and Key Results Cross-sell Campaign Strategize 88

Martech

OCTOBER 19, 2023

It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. New revenue Tracking new revenue is essential for evaluating the success of your efforts in expanding your customer base. This means that your revenue from the last year is $157,500.

Product 123

Product Contract Drivers/motivators SQL 123

Sales Hacker

MARCH 19, 2020

If your company is struggling to sell into one industry but is closing at a massive clip in another industry, you can bet that trend will continue. You just need a data enrichment service like Clearbit , Everstring , or SalesIntel that populates your CRM database with all the information you need about who your buyers are. .

Growth 77

Growth Customers Referrals B2B 77

SaaStr

FEBRUARY 14, 2023

It’s a leveling out from a period of explosive growth. While this fights inflation, it also means that high-growth companies have prospects who see cash flow very far in the future and buy into the company’s future growth. Growth Is Still Number One Growth is still the number one metric, but it’s not the only one.

Profit margin 82

Profit margin Drivers/motivators Cross-sell Growth 82

SaaStr

OCTOBER 17, 2023

Anyone looking to grow their customer success team, or rather, drive growth and NRR, will have some valuable takeaways. Do my customers find value in my product and service? Sell to more existing customers. It’s one thing to bring the customer over the line and sell for the first time. Will they renew?)

Cross-sell 65

Cross-sell Customers GTM A/B testing 65

Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. Real-time ads and cross-channel amplification.

Sports 110

Sports Cross-sell Price Entertainment 110

Martech

DECEMBER 21, 2022

With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs. As you face challenges with developing your products and services, marketing management continues to move your brand forward with that strategic vision.

Objectives and Key Results 98

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 98

Highspot

JANUARY 9, 2024

Each stage requires specific selling skills to satisfy prospect needs. Here’s what the B2B sales cycle looks like: Prospecting: This business development is where the sales process begins, as sales reps search for potential clients who might need their products or services. What is B2B Sales Training?

Technique 52

Technique B2B Cross-sell Negotiate 52

SaaStr

FEBRUARY 28, 2023

First, launching Stripe’s LatAm sales team, and now in the platform sales organization. The first thing is that just like in high growth periods, down markets are slowdowns are also temporary. Workshop Wednesdays are held live every Wednesday at 10 a.m. PST for those of you who want to connect with SaaS experts.

Cross-sell 83

Cross-sell Sales Cold Call Legal 83

Salesforce

FEBRUARY 21, 2022

Snack food brand KIND Snacks is a top-selling nut bar on Amazon and its health-focused products are available nationwide – at supermarkets, specialty stores, and big-box retailers. During the pandemic, they kicked off a subscription service for consumers to access their snacks without brick-and-mortar stores. The next step?

B2B 98

B2B Cross-sell Retail Up-sell 98

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. This not only inspires others but also highlights the effectiveness of your products and services. Understood? Answer: Understood.

Promote 110

Promote Campaign B2C Retail 110

ConversionXL

JUNE 16, 2022

Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research. Where your product or service fits into the market. For example, let’s say for every new feature launch, you create a new landing page. The more specific you get (e.g., Positioning.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

FEBRUARY 21, 2023

Google Search Console adds ‘associations’ so you can link with other Google accounts 2021: These could provide better and wider view of your data across various Google services. Microsoft Launches Search Prizes With Virgin In UK: Big Snap Search 2008: Microsoft was running another search and win promotion.

Launch 94

Launch Engineering Retail UX 94

SaaStr

MAY 10, 2021

Let’s take a look at a few Cloud leaders that show this quantitatively: #1 Shopify’s NRR has grown from 100% to 110% as its merchant services (payments) has exploded. As Shopify evolved from mainly a software play to one that enabled payments and merchant services, that second product (payments) took off.

Cross-sell 70

Cross-sell Launch Growth Service 70

Hubspot

SEPTEMBER 27, 2023

Picture this: You're a sales leader determined to drive revenue growth for your business. Excited about the potential of subscription-based offerings, you convince your team to launch a new subscription service. This means entering your product or service details, pricing models , billing cycles, and other relevant information.

E-commerce 61

E-commerce Price Cross-sell Finance 61

Search Engine Land

JANUARY 8, 2023

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . Conductor launches SEO services marketplace for Searchlight users. Google is launching automated call extensions in mobile ads on February 6.

Referrals 94

Referrals CTR Launch Engineering 94

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. At its core, a go-to-market strategy is the roadmap that outlines how a company will introduce and deliver product launches to new markets or existing ones. Establishes a unique value proposition that resonates with target customers.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. At its core, a go-to-market strategy is the roadmap that outlines how a company will introduce and deliver product launches to new markets or existing ones. Establishes a unique value proposition that resonates with target customers.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

FEBRUARY 25, 2024

Read on for practical tips to supercharge your sales ops and turn obstacles into opportunities for revenue growth. Shifting Customer Expectations Digitized selling has changed customer-business interactions. Sales reps can spend more time selling and less time searching for and entering data.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

ConversionXL

JUNE 2, 2022

To experience explosive growth, implement an account-based marketing strategy rooted in proven, demonstrable success. They used the Lattice Predictive Insights Platform ( now part of the Dun & Bradstreet group ) to gather relevant intelligence on aspects, such as firmographics, online presence, and growth trends.

Launch 100

Launch Campaign Pipeline Growth 100

Salesforce

JULY 14, 2021

Some of the benefits of measuring your return on experience (ROX) include faster time-to-market, automation-driven productivity, and of course, increased incremental profit growth. In earlier blog posts, we explained how you can measure the return on your IT experiences , marketing experiences , and service experiences.

Sales Experience 98

Sales Experience Cross-sell Sales B2B 98

Sales Hacker

FEBRUARY 1, 2021

That’s why closing this gap between what you hope the customer feels and their actual view about your product/service is at the heart of retention. This is all good business practice and should be anticipated by selling organisations. Uncover and leverage revenue growth opportunities. Fundamentals to Successful Retention.

Customers 75

Customers Contract Cross-sell Account management 75

ConversionXL

AUGUST 12, 2020

As Chang Chen, Head of Growth & Marketing at Otter.ai Imagine that replicated as a real-world experience–a potential customer walks into your shop and asks the sales assistant if you sell XYZ, and the member of staff just says “nope” and walks off. The CoE team is a layer that cuts across all growth teams.

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market.

Product 63

Product Sell Cross-sell Education 63

criteria for success

DECEMBER 16, 2020

Collaborative based selling has many benefits and can yield positive results. Though this concept is nothing new, but revisiting the possibilities that can come out of collaborative based selling is a great way to empower sales teams everywhere. But a happier, more cross-trained sales force is more likely to stick around.

Referrals 86

Referrals Cross-sell Commission Sales 86

Salesforce

JULY 28, 2022

Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. Watch this video, featuring Salesforce’s Andy Peebler, to learn how manufacturers can benefit from creating a parts business: Why sell parts online? Give customers control with self service. The result?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. This is demonstrated by an exponential speed of growth: Image source. NPS & CSAT. Brand loyalty.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

NOVEMBER 28, 2019

How does a startup that launched during the financial crisis in 2008 become a unicorn company in 2019? For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Financial services. Want to see more content like this? Join us at SaaStr Annual 2020. Felix : Absolutely.

Growth 70

Growth Territory Government Engineering 70

Salesforce

NOVEMBER 2, 2023

That’s the beauty of effective cross-selling. What you’ll learn: What is cross-selling? See how it works What is cross-selling? Cross-selling is a sales strategy where a seller offers complementary products or services to existing customers, delivering more value while increasing revenue.

Cross-sell 69

Cross-sell Sell Quota Pitch 69

Search Engine Land

JANUARY 21, 2023

Also on this day Google Search launches updated mobile design and interface 2021: The updated interface aimed to make the search interface easier to read for searchers while providing a cleaner and more modern experience. Google even tested this back in 2017. In another video, he re-created his presentation on the “state of the index.”

Cross-sell 94

Cross-sell Engineering Referrals Gaming 94

Salesmate

JUNE 24, 2021

Upselling, cross-selling and abandoned cart emails. It’s an email sent when you introduce your company and services to a prospect to get a response. You’re in no way trying to persuade them to purchase your product or service. Whether they’d like to switch to a better (your) product/service. Follow up emails.

Appointment 52

Appointment Customers Cross-sell Pitch 52

Highspot

NOVEMBER 6, 2020

Today, most interactions take place on calls or online, via email or social media, allowing businesses to build scalable engagement strategies that accelerate revenue growth. In fast-paced SaaS selling environments, for example, this may mean rapid, frequent communication with buyers across many channels. Call types. Click-to-call.

Cross-sell 72

Cross-sell Sales Launch Prospecting 72

ConversionXL

JUNE 2, 2022

Snowflake achieved over 300% growth with ABM. It’s proven to drive more revenue , improve customer experience , and power growth. instead of you knocking on their door and saying, ‘Hey, I’m going to sell you something.’ Account-based marketing (ABM) and lead generation both offer a way to do this.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Sales Hacker

MARCH 29, 2021

RevOps has grown in importance as SaaS products have continued to proliferate and organizations have recognized the importance of good data, efficient workflows, and ensuring cross-department collaboration. PartnerOps (or ChannelOps) is newer than sales and marketing ops , but it is important to driving growth in the age of the ecosystem.

CRM 102

CRM Cross-sell Campaign Referrals 102

SaaStr

NOVEMBER 11, 2020

Salesforce now competes with many of its partners via Service Cloud, and even in the contact center now. DropBox sells esignatures now. Also, if their version only works on their platform, and yours is cross-platform, again that can generate a whole flood of new leads. Assume market confusion upon launch. It’s OK.

Cross-sell 95

Cross-sell CRM Contact Launch 95

ConversionXL

JANUARY 18, 2022

Brand marketing is the most powerful weapon in your growth arsenal. It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). It’s becoming increasingly difficult to stand out on qualities like features and customer service alone.

Campaign 122

Campaign Networking Non-Profits Launch 122

Hubspot

JUNE 8, 2021

Due to the role's responsibilities, the best SDRs have strong interpersonal communication and organizational skills, understand the ins and outs of the products or services, and make a lasting impression. Similar to SDRs, inside sales reps roles are a great launch point for a sales career. Image Source.

Commission 76

Commission Territory Finance Inside sales 76