Highspot

FEBRUARY 20, 2025

Does that inspire trust? Product training is a structured learning process that helps team members understand, communicate, and sell a product. When defining a GTM strategy , stakeholders must understand what the product does, whom it serves, and how it adds value. Armed with this knowledge, teams can drive GTM success.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

SaaStr

JULY 5, 2024

What are the biggest GTM mistakes founders make? GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. Let’s jump right in.

GTM 81

GTM Cross-sell X-functional Pipeline 81

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. And then they get the trust and then they do a full production rollout.

GTM 66

GTM X-functional Start-ups Relationship building 66

Sales Hacker

SEPTEMBER 27, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Why partnerships lead to pipeline in outbound Quick summary: It builds trust at scale: Ecosystem-led approaches are built on the principle of operationalizing trust through partnerships.

GTM 107

GTM Strategize Launch Pipeline 107

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. Profitability, efficiency and precision are today’s expectations for both vendors and the organizations they sell to. So, why PLG now?

Growth 107

Growth GTM Product Cross-sell 107

Sales Hacker

OCTOBER 27, 2023

These are 6 tactics to get deals moving and make your pipeline hum Let your customers do the talking Whenever someone can hear from their peers – a trusted source – over hearing it from the sales team, it carries more weight. Leverage those who are already trusted sources to create movement in a stuck deal.

Pipeline 119

Pipeline GTM Cross-sell Sports 119

Heinz Marketing

JUNE 23, 2023

From tiger teams to “marketing mischief” and AI, they explore hot takes and practical ways for contemporary marketing teams to approach change, trust, and complexity to drive success forward. We are a human-first business that not only sells to humans but is run by humans.

B2B 96

B2B GTM Cross-sell Trust 96

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch 52

Pitch Technique Sales Cross-sell 52

SaaStr

NOVEMBER 4, 2022

CAC payback factors in all the health indicators of your business: GTM efficiency, ARR growth, churn rates, and gross margin. Partnering to sell to SMBs while you’re an expert in selling to enterprises. Partnering to sell in Europe, Latin America, or Asia with successful partners in those regions. Industry-wise.

Growth 19

Growth GTM Cross-sell Non-Profits 19

Heinz Marketing

JUNE 19, 2025

The problem is that since PMing is an investment that doesn’t directly produce revenue, it can be a tough sell. If you are a 25+ person team with multiple cross-functional groups, for example. Ask yourself a few key questions: Do your teams have trust in one another? Are they willing to all commit to a process?

Objectives and Key Results 52

Objectives and Key Results GTM Cross-sell Clients 52

Highspot

OCTOBER 14, 2024

If they spend more time on administrative tasks than selling, it’s a sign that responsibilities, technology, and processes may need a closer look. You might also notice that reps spend a lot of time on manual data entry, transferring information between systems rather than focusing on selling.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

The Lost Book of Sales

AUGUST 15, 2021

🌪 Book summary #1 (long): Crossing the Chasm by Geoffrey Moore Outtake: -> What is the “Chasm”? The gap between these two markets, all too frequently ignored, is in fact so significant as to warrant being called a chasm, and crossing this chasm must be the primary focus of any long-term high-tech marketing plan.

Cross-sell 98

Cross-sell Gambling GTM Territory 98

Highspot

APRIL 9, 2025

With one unified platform for GTM enablement , your team gets instant access to current and approved materials. No more edits or deletions that accidentally cross the line. As a result, deals stall, confidence drops, and clients lose trust. With Highspot, coaching becomes part of the selling process.

Relationship Management 52

Relationship Management Government GTM Clients 52

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. It’s the job of the vendor to provide product knowledge to their partners.

B2B 114

B2B Cross-sell Hospitality Healthcare 114

Hubspot

NOVEMBER 16, 2023

And the most intelligent way to use intelligence as a B2B GTM professional is to drive customer retention.” – Yamini Rangan, CEO at HubSpot Yes! Generative AI is a powerful tool that is increasingly becoming indispensable to GTM teams. The Age of Intelligence Selling is more challenging than ever. I don’t disagree with Yamini.

GTM 78

GTM Trust Cross-sell CRM 78

SaaStr

JULY 20, 2022

You’ve identified a persona to sell to and a problem you solve for buyers. Mistake #1: Premature GTM acceleration. As scaling occurs, the question of expanding beyond your initial selling borders will naturally come up. First is simply delaying expansion due to the anxiety of crossing a new threshold. Key Takeaways.

Cross-sell 102

Cross-sell GTM Finance Quota 102

Highspot

MAY 3, 2024

The goal is to simplify the complexities of today’s selling environment and create a smoother experience for buyers and sellers. The current selling environment for new business and within your existing customer base is more complex, and intense, than any time in the past decade. Why Do You Need Revenue Enablement?

Cross-sell 93

Cross-sell Technology Technology GTM 93

Sales Hacker

NOVEMBER 25, 2019

Understand HOW to tactically sell against specific competitors. Understanding how to sell tactically. An effective battlecard is loaded with tactics on how to sell — it is NOT a feature-by-feature comparison. RELATED: The Power of Social Selling (+ 7 Rules for Storytelling in Sales). Today’s buyer is educated.

Objection handling 86

Objection handling GTM Cross-sell Sales 86

ConversionXL

MAY 11, 2017

Companies do it for a wide variety of reasons – SEO, branding, GTM strategy , etc. Upsells and cross-sells (are there additional revenue opportunities you too could be leveraging?). Most likely they’ll only remember one – your main selling point. Competitive Value Proposition Investigation.

UX 131

UX User Experience Cross-sell A/B testing 131

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Joanne Black is one of the leading authorities in referral selling.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

ConversionXL

JULY 11, 2016

Stop selling the way you want to sell, sell the way people want to buy. Product Page (Option to buy, product information, cross-selling). Some findings from ConversionXL Institute were presented: Add relevant and familiar trust symbols. Female voice-overs were considered more trust-worthy than males.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

SaaStr

OCTOBER 17, 2023

Are they willing to trust me with more of their business? Sell to more existing customers. It’s one thing to bring the customer over the line and sell for the first time. Your selling team will 3x, and sales will become codified. Being truly cross-functional. Do my customers find value in my product and service?

Cross-sell 67

Cross-sell Customers GTM A/B testing 67

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Why Should You Sell Into Startups? While selling to startups is an evergreen opportunity, it’s important to understand the risks as well.

Sell 100

Sell Minimum Viable Product Objectives and Key Results Cross-sell 100

Sales Hacker

AUGUST 25, 2023

Now that we’ve officially combined The Sales Hacker newsletter with The GTM Newsletter, we’re almost 60K strong! Thanks for being part of the GTM community. As always, you can catch up on past articles, podcasts and newsletters all in one place at the new home of Sales Hacker: GTMnow.com Thanks for reading The GTM Newsletter!

GTM 53

GTM Contract Cross-sell Account management 53

Gong.io

JULY 21, 2021

GTM leaders are demanding reliable and predictable growth. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. When those GTM execs ask you, “What is RevOps?” This team is all about creating cross-functional partnerships. Is your goal selling to more customers? Targeting new markets?

Growth 62

Growth GTM Cross-sell Pipeline 62

Highspot

OCTOBER 23, 2023

With every product launch, the brand solidifies its place in the market, making it more recognizable and trusted. This cross-departmental collaboration ensures all team members align with the product launch and company goals. Equip them with knowledge about the product, its unique selling points, and the challenges they might face.

Launch 59

Launch Negotiate Product GTM 59

Highspot

MAY 30, 2024

Enhance cross-department communication: Meet regularly to discuss strategies and challenges, share insights, and coordinate revenue-generating activities across the buyer journey. Then, create content that educates, informs, and entertains your audience to build trust and authority.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Sales Hacker

JANUARY 13, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. seller, head of sales, or commercial cofounder).

GTM 103

GTM Cross-sell Pipeline Strategize 103

Sales Hacker

JANUARY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. As always, you’ve got your host, Scott Barker.

GTM 111

GTM Sell Customers Cold Call 111

Sales Hacker

FEBRUARY 24, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Thumbnails are intriguing and tell a story. Pain-point explainers.

B2B 77

B2B GTM Cross-sell Education 77

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Anita Nielsen.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Sales Hacker

APRIL 15, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Udi Ledergor served as CMO during Gongs rise from new SaaS startup to industry dominance. If you missed GTM 141, check it out here: Timeless Growth Tips From a $7.4B 00:01:00] Sophie Bounassisi: Hello and welcome to the GTM podcast.

GTM 62

GTM B2B Follow-up Campaign 62

SaaStr

DECEMBER 5, 2023

You have to expand your focus on how you sell and make it strategic to the C-suite. When you get to the phase of wanting to sell to Enterprise, it often breaks down at Enterprise needs. Miro was trying to make the shift to more of a hybrid GTM. You need to segment the entire organization, not just GTM. The lesson learned?

GTM 104

GTM Cross-sell Government Legal 104

Salesforce

JULY 28, 2022

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Upskill and cross-train your teams. Also be sure this training is cross-functional. That trust begins and ends with transparency. “Be

Cross-sell 98

Cross-sell GTM Quota Contract 98

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Distribution: Through what mediums will you sell the product or service?

Go To Market 69

Go To Market Process GTM Launch 69