Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. In ecommerce, cart abandonment rates and repeat purchase ratios could be more relevant.

Objectives and Key Results 116

Objectives and Key Results Cross-sell Strategize Retail 116

Salesforce

MAY 12, 2025

Perhaps that’s why more are taking long-term strategic views a stance that resonates throughout their organizations. It does this by accounting for three components: Expansion revenue: Revenue gained through upselling or cross-selling to existing customers. Increase cross-selling and upselling.

Cross-sell 59

Cross-sell Territory Finance Contract 59

Gong.io

OCTOBER 19, 2021

And some are intangible, like a learning culture; the knowledge provided in onboarding, training, and coaching; and insights into how your strategic initiatives do IRL. It’s also there to make sure your big-bet strategic initiatives succeed, even if it means changing tack part-way through them. So, what is Sales Enablement?

Quota 164

Quota Sales Strategize Cross-sell 164

Sales Hacker

JULY 25, 2022

Here are the three main types of sales performance metrics you’ll want to include: 3 essential sales performance metrics. How to pivot, strategize, and coach. This involves spending 1:1 time with their people to help them strategize, brainstorm, and develop their communication and selling skills so they can grow your pipeline.

Engineering 114

Engineering Objectives and Key Results Cross-sell Pipeline 114

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

ConversionXL

NOVEMBER 4, 2021

Because, ”if your product or business is your main focus, you’ll probably end up neglecting your customers. So, when product marketers are conceiving a product or service, they’ll make a difference if they possess strategic versatility and extensive knowledge of their business and the market. And nobody wants that.:

Product 127

Product E-commerce Strategize B2B 127

Martech

JUNE 23, 2022

Xanterra needed to combine their customer data and profiles into one single identity to better personalize marketing messaging and identify opportunities for cross-selling and up-selling to their vast customer base (Xanterra’s 8000 staff members service over 20 million guests each year.). Processing.Please wait.

Territory 109

Territory Customers Hospitality Cross-sell 109

SaaStr

NOVEMBER 30, 2023

From a strategic standpoint, early-stage companies start to build out their teams, transitioning from founder-led sales to incentivizing growth as they build those teams. The main job of that first Head of Sales is to come in and convert a more product-oriented company into a sales-oriented, performance-driven, meat-eating culture.

Go To Market 107

Go To Market GTM Cross-sell Growth 107

Hubspot

MARCH 5, 2021

DSP's work by using programmatic advertising , which is the buying and selling of ads in real-time through an automated system. When you get started with DSP advertising, you'll need to begin strategizing how much you want to spend. The main reason is that it makes your digital ad experience easier and more cost-effective.

Cross-sell 101

Cross-sell Campaign Networking Engineering 101

ConversionXL

OCTOBER 7, 2022

Can you lower costs by removing steps to market or sell your product (e.g., It achieved this through strategic content marketing. Upsell and cross-sell products to increase average order value. Upselling and cross-selling are different tactics with the same goal: encouraging customers to spend more than they intended.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Heinz Marketing

AUGUST 25, 2020

When you think about how you sell and market your solutions, you might think you’re only addressing a single person – maybe it’s the one who signs on the dotted line; or the person in charge of implementation; or even the end user. It is a vertical, hierarchical, and structured process most typically associated with “solution selling.”.

B2B 128

B2B Sell E-commerce Cross-sell 128

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. This article will explore when an SUA is relevant, outline the analysis process, and demonstrate how to leverage the insights to inform a unified cross-channel search strategy.

Objectives and Key Results 104

Objectives and Key Results Cross-sell Strategize Retail 104

Sales Hacker

APRIL 6, 2022

And these manual processes take sales reps away from their most important activity: selling. If you’re selling a limited number of products or services, or have an extremely simple pricing model, a CPQ system may be beyond your needs. A better selling experience. 5 benefits of CPQ software. Scaling sales operations.

Cross-sell 107

Cross-sell Contract Price Finance 107

Hubspot

OCTOBER 3, 2019

The main goals of the conference, and the PRSA North Pacific District, are developing leadership, sharing knowledge and information, and providing networking opportunities. This is a great opportunity for young PR professionals to learn from senior-level, cross-industry professionals. B2B Marketing Exchange. ContentTECH Summit.

Cross-sell 15

Cross-sell Networking B2B Strategize 15

Veloxy

AUGUST 23, 2023

Understanding AI Sales Tools AI sales tools are designed to automate tasks, provide data-driven insights, and optimize efficiency throughout the sales process, thus enabling sales teams to dedicate their time to more strategic activities. What is the main purpose of AI sales tools? Apollo Drift Smartlead Zoovu Tact.ai

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Joanne Black is one of the leading authorities in referral selling.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Salesforce

OCTOBER 29, 2024

Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. You also need to convey excitement about the product or service you’re selling and help prospects understand its benefits in a way that feels personal to them.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Salesforce

NOVEMBER 30, 2023

Marketing campaigns are a series of strategic actions designed to promote specific business products and goals executed within a set timeframe. Upsell and cross-sell campaigns encourage customers to purchase higher-value or premium products or services instead of their initial purchase, or complementary products in addition to it.

Campaign 115

Campaign Click Through Rate E-commerce Contact 115

Hubspot

FEBRUARY 7, 2018

Personality: You’ll be miserable if you dislike the main activities of your role. How to know if this job is right for you: Being an AE is a natural next step once you’ve gotten some selling experience under your belt. It’s also harder to learn selling fundamentals when you’re operating solo or in a small team.

Territory 101

Territory Commission Outside Sales Account management 101

Salesforce

OCTOBER 4, 2024

Instead, let’s point out common warning signs to look out for, which may signal that it’s finally time to invest in RevOps: Your go-to-market teams are misaligned Your company can’t effectively upsell, cross-sell, manage renewals, or reduce churn unless your sales, marketing, and customer success teams are all on the same page.

GTM 98

GTM Territory Finance E-commerce 98

Highspot

SEPTEMBER 30, 2020

Suddenly, your business has gone from a single salesperson to a team of hundreds, each of whom has a different approach to selling — and not all of them right for your business. Businesses use sales methodologies to codify their selling techniques and empower sellers to consistently achieve quota. Transactional Selling.

Cross-sell 85

Cross-sell Consult Sales Strategize 85

Sales Hacker

APRIL 21, 2022

In the early days, most SaaS companies sell to other startups for a number of reasons. It’s simply easier to create a SaaS product for smaller companies.That’s why most SaaS companies focus on selling to other startups in the early stages of the company lifecycle. We started by selling to other startups, mainly YC companies.

Cross-sell 101

Cross-sell Legal Contract Price 101

Hubspot

OCTOBER 10, 2018

ProPay offers payment solutions for small businesses, enterprise businesses, and a variety of industries, including direct selling, auto dealers, and legal. for cross-border processing fee, and $20 for disputed charges. They work best for retail and in-person transactions and offer two main plans. pay as you go or 1.6%

E-commerce 101

E-commerce Price Retail Cross-sell 101

InsightSquared

DECEMBER 6, 2017

They tackle much of the heavy lifting in Salesforce.com (or other CRM systems) and continuously optimize processes to make lives easier for sales reps and managers, giving them more time to focus on what they do best – sell. As the main point of contact for the sales operations team, they’re the first to know when things go wrong.

Objectives and Key Results 72

Objectives and Key Results Finance CRM Cross-sell 72

Hubspot

APRIL 1, 2019

If your deck is compelling, prospect’s will want to get into it with you, even if they know the main point. Tell a story in which your buyer is just like the main character. When you talk about your value prop, use language that reflects strategic issues. Keep reading for more tips on customer stories that sell.

Presentation 100

Presentation Technique Closing Sales 100

PandaDoc

APRIL 4, 2025

The main goal is to make sure your customers interests align with additional valueits not about you pushing unnecessary products on them. You can then use this knowledge to sell products or services. Upselling vs cross-selling With similar names, these two terms can be confused. See also What is cross-selling?

Customers 52

Customers Cross-sell Price Sales 52

ConversionXL

OCTOBER 14, 2021

To give context, compare market share changes with objective measures such as changes in total industry spending and company revenue, and strategic changes. Or are you concerned more with customer retention and cross-sell opportunities? Brand tracking’s main objective is to understand changes in brand perception across time.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

APRIL 29, 2013

By the time you’re done with this article, I guarantee you’ll be thinking more strategically about Autoresponders, and ready to create content that’ll help you automate trust building exercises, shares, and sales. Ok to sell (small, but firm offer). Cross sales, partner offers, conferences). Stage 3: Rapport.

Campaign 130

Campaign Click Through Rate E-commerce Pitch 130

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! Udemy - Best Selling Online Courses. Your main goal conversions are going to be form completions, demo requests, live chat inquiries, etc. Let's examine another example of a keyword trap.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

JUNE 8, 2017

There are several ways to do qualitative research effectively and affordably, the main ones being: Customer interviews. Following are the main types of segments that you will be able to actually build and use with the technology available today. They offer a great opportunity for upsell and cross-sell. Usability testing.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Sales Hacker

MARCH 25, 2025

And would you say the, the main difference then between just setting up like some automation using, you know, Zapier and, and different APIs versus an actual agent is the, is the reasoning component. Is that kind of the main difference? And for that reason, it was termed a moonshot project over two years ago. And mainly the moon now.

GTM 65

GTM X-functional Start-ups Relationship building 65

ConversionXL

OCTOBER 26, 2022

The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Cross-reference trending hashtags with topics that interest your audience. To amass UGC strategically, give your audience a reason to create.

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

Hubspot

SEPTEMBER 12, 2018

But what is a sales pipeline and why is it so instrumental to selling success? If your forecast anticipates you’re going to miss your quota, you should double down on selling activities. If you sell a premium product, it might take several months to a year to build up a list of key contacts and accounts.

Pipeline 101

Pipeline Negotiate Sales Objectives and Key Results 101

SalesLoft

APRIL 20, 2020

Every Customer Success Manager at SalesLoft has three main goals—adoption, expansion and retention. For a healthy user, cadences build awareness and up-sell or cross-sell additional services. So, keeping track of all these touchpoints would be nearly impossible without a strategic plan and the right platform.

Customers 52

Customers Cross-sell Strategic planning Up-sell 52

Hubspot

NOVEMBER 21, 2018

These roles vary based on the product, industry, and vertical you’re selling to. Lastly, in the channel model , an outside agency or partner sells your product for you. They are also often less motivated to sell than your own sales team would be. This will be a main source for your organic web traffic. The Channel Model.

Go To Market 101

Go To Market Process GTM Education 101

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. Generally speaking, each playbook should have five main parts. Marketing strategy. The more specific you get (e.g.,

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Hubspot

JUNE 5, 2019

In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. With channel sales, you rely on third parties to sell your product or service.

Commission 77

Commission Sales Cross-sell Consult 77