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What Fuel, Coffee, and Hot Dogs Have to Do with Generative AI

Salesforce

Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics. With the data all in one place, they could increase customer margins while cross-selling and upselling their hero products by building sophisticated customer management and data capabilities.

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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too. What is cross-selling in sales?

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

So you started at BCG, I believe, and then you were an intern at Microsoft, and then you went to TradeWeave in the retail kind of SaaS space. They’re signing the renewals, the cross-sell, up-sell. My wife was a buyer in retail. We were doing this for retail. So you are number one. and the expectations?

GTM 100
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Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. That’s especially true as many consumers are making decisions based on price, and most retailers are pushing price increases back on brands.

Service 69
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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Hyper-personalization is a strategic imperative for success. It goes beyond traditional personalized marketing by using detailed user profiling and data-driven insights to deliver content, offers, and interactions that feel truly personal.

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Data, AI and advertising: 2025 predictions

Martech

Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge. Brands and retailers will also have to make sure the supply chain is flexible enough to deliver on personalized offers.

Negotiate 129
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Retail media moves from the bottom of the funnel to center stage

Martech

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. This is a logical strategic extension for RMNs. Native placements.

Retail 75