article thumbnail

Lead gen tactics for B2B: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Click-through rate (CTR): Track how many people click on links in your emails. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

B2B 123
article thumbnail

Visual content and SEO: How to use images and videos in 2025

Search Engine Land

7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Processing. See terms. Continuously test which images are performing well in SERPs and conversions to refine your checklist.

CTR 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email content for B2B decision-makers: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. I am trained with MarTech content.

B2B 109
article thumbnail

AI-powered martech news and releases: March 13

Martech

According to The Wall Street Journal, In recent weeks, executives from Chinese technology companies including Tencent and Alibaba have met Liang to discuss potential cooperation, said people familiar with the companies. The technology interprets the context of online content to identify relevant brands for specific pages.

article thumbnail

Measuring marketing incrementality: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Click-through rate (CTR): Percentage of recipients who clicked on a link in the email. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

article thumbnail

How search query length is shifting in the LLM era: Insights for brands

Search Engine Land

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. CPCs are up, and CTR is down. Understanding and monitoring this data in these early stages can provide a competitive edge as the pace of change in search technology continues to accelerate.

article thumbnail

Applying scientific method to performance

Martech

Technology is helpful with this, of course, but its non-technical expertise that really makes a difference. But while the test version lagged in conversions, the click-through rate (CTR) on its top CTA button was nearly double that of the top CTA button in the control. Justifiably so. This time the test won.

CTR 113