Remove Customers Remove Drivers/motivators Remove Up-sell
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5 Problem-Centric Discovery Questions (That Will Stop Customers in Their Tracks)

Cerebral Selling

When it comes to sales discovery, reps are often trained to ask basic, surface-level questions about the customers needs. The issue with these questions is that they fail to provide a sense of depth and insight into arguably the most important motivation behind the customers decision to even look at solutions; their problems!

Customers 130
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Why B2B marketing must adopt B2C tactics

Martech

They expect the same levels of intuitive digital customer experience they enjoy outside a business setting, and can’t imagine why any idiot would design things any other way. There are many drivers of this trend, like the widespread use of social media, which blurs the lines between the personal and the professional self.

B2C 135
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“Time To Customer Acumen….”

Partners in Excellence

What this project shows is “Time to customer acumen is amazingly short–and simple!” Yeah, you know I’m a broken record on customer, problem, business, and financial acumen. I bore you with ideas and data showing how developing and implementing these skills is critical in driving our customer relationships and trust.

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5 ways B2B differs from B2C — and 3 ways they align

Martech

Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns. Managing and engaging customers through such extended buyer journeys is one of B2B marketing’s biggest challenges.

B2C 127
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9 Ways to Motivate Your Sales Teams When Things Get Tough, According to the Experts

Salesforce

Sales motivation can make the difference between a company growing or stagnating. It’s the job of sales leaders to keep their teams motivated during the good times and the bad. So what’s the best way to provide sales motivation to your team? How many current customers offered referrals? Learn more 1.

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Customer Value Proposition: How to Create One that Works in 6 Steps

Salesforce

A strong customer value proposition (CVP) is often the key to winning over potential buyers. Learn how to create a CVP that stands out from the competition and catches your target customer’s attention so you can start making more sales. What you’ll learn: What is a customer value proposition (CVP)?

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Your 2025 Sales Playbook: Highlights from This Year’s Best Conversations

Sales Gravy

Showing up daily, sticking to your routines, and doing the small things consistently makes a big difference over time. Success in 2025 will be about maintaining that focus, even when motivation dips. Success comes when you shift your mindset and make everything about the customer.