Martech

SEPTEMBER 20, 2024

.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Platform-market fit is about scaling, improving execution and tracking key metrics by customer groups.

GTM

Veloxy

JANUARY 7, 2025

This is the foundation of your sales management, outlining the progression from prospect to customer. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Every stage reflects adistinct interaction level between your team and the customer. What is a Sales Cycle?

Objectives and Key Results

SaaStr

AUGUST 3, 2025

Dear SaaStr: How Much of My ARR Can I Spend on Customer Success?’ ’ You can target spending 5-10% of your ARR on Customer Success and Support combined, depending on your stage and growth priorities. Early on, you’re investing heavily in ensuring customers are successful, driving adoption, and reducing churn.

Customers

Martech

AUGUST 7, 2024

Where data-driven decision-making goes off the rails Using great data to make strategic choices seems straightforward and obvious, right? In many cases, what they rely on to help make strategic decisions. Addressing these challenges early on leads to more effective and impactful marketing campaigns.

Objectives and Key Results

Martech

MARCH 12, 2025

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability.

Strategic partnership

Search Engine Land

SEPTEMBER 12, 2024

Their year-over-year revenue was up 21% in Q1 of 2024, while growth in large customers paying $10,000 annually is also up 32% YoY. In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways.

Growth

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. However, understanding its strategic importance is crucial. An optimized website is key for customer engagement and retention, impacting every phase of the customer journey.

Strategize

Martech

AUGUST 14, 2024

However, effective integration requires technical expertise and may involve custom development, especially for complex use cases or unique business requirements. Analyze your tool usage, engagement metrics and future needs to demonstrate your value to them as a customer. Act like it. Bring data to the table.

Negotiate

Martech

APRIL 9, 2025

HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. AI has become a strategic partner, helping us focus on core value-creation activities. Contact enrichment.

GTM

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Non-Profits

Sales Pop!

JUNE 17, 2025

It keeps the momentum going and builds trust, especially during the middle stages of the customer journey when doubts tend to creep in. B2C customers respond to feelings like excitement, security, or aspiration. It can grab attention, remove confusion, and set the tone for the rest of the customer journey.

B2C

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. This erosion decreases conversion rates, reduces customer loyalty and ultimately lowers ROAS. Fixating on ROAS leads to a narrow focus on short-term gains.

Campaign

Salesforce

AUGUST 15, 2024

Keep an eye on your financial progress, get a better understanding of your customer’s behavior, and use dashboards to track key performance indicators (KPIs) — all in real time. Remote, hybrid, and onsite teams can operate smoother, respond to customer needs quicker, and achieve better results with less effort. Back to top. )

Product

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Ensure the marketing budget supports broader company goals for growth, brand awareness, customer retention, etc. Informed decision-making.

Objectives and Key Results

Martech

JANUARY 2, 2025

Over the last year, the RMN space saw new in-store standards and solid growth. The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. AI powering connected RMN experiences The goal of successful RMNs is to improve the shopping experience for customers.

Retail

Martech

SEPTEMBER 24, 2024

The first says that marketers should have a big picture understanding of how customer data should be collected, unified and prepared for activation via different channel (such as social, email, SMS, web push, app notification, etc). Is customer data flowing safely and securely through the stack?

Strategize

Martech

JULY 17, 2024

Despite rapid growth, her team of eight now faces the challenge of achieving more with less due to recent layoffs. Scaling has become complex, with rising targets and an unclear ideal customer profile. Systematic market research and customer feedback must guide product iterations and refine marketing strategies. Sound familiar?

GTM

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

X-functional

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI. You might be nervous if you will be asking for more money.

Strategic planning

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In The site is still new, so the growth might seem small now.

Niche

Martech

JULY 16, 2024

As marketers battle for customer attention, marketing channels are inundated with offers and content. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement. In this chaotic environment, the clarity of intended outcomes often gets lost.

Finance

Martech

AUGUST 13, 2024

For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. This went a long way toward earning back customer trust. Frito-Lay is noticing and adjusting to the fact that customers are no longer buying as many $6 chips. No, I am not interested in another trial for a meal kit service.

Strategic partnership

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. Balance automation with human growth Use AI to enhance efficiency but ensure it complements human skills rather than replacing them. Product-Channel Fit (PCF): Finding the right growth strategy for your product. Three frameworks to consider.

GTM

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers

Martech

JANUARY 7, 2025

Siloed operations and fragmented approaches to customer growth. Most organizations today operate with marketing chasing MQLs, sales pursuing new logos and customer success focusing solely on retention. Monthly executive reviews to address strategic challenges. Customer lifetime value. Average deal cycle.

Objectives and Key Results

SaaStr

MAY 2, 2025

For these important strategic documents, he now has a three-party approach: himself, a Salesforce executive, and an AI agent working together. This collaborative approach is delivering superior strategic thinking beyond what either humans or AI could produce independently. And this is where Salesforce wins with AI.

Strategize

Heinz Marketing

AUGUST 13, 2024

Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. Expanding existing customers : Deepen engagements with your current customers by understanding what makes them tick—and what makes them tick louder.

Campaign

SaaStr

DECEMBER 20, 2024

Having led sales teams of 500+ at BILL and 800+ at HubSpot, Michelle has unique insights into what makes great frontline managers and why investing in them is crucial for sustainable growth. Providing a direct pulse on customer and market sentiment. “At HubSpot, I had over 100 frontline sales managers reporting to me.

Pitch

Martech

AUGUST 12, 2024

Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do.

CRM

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Are you getting the most from your stack?

Territory

Salesforce

MARCH 13, 2025

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)? But finding your SOM must also include your business model.

Minimum Viable Product

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.

Price

Heinz Marketing

JUNE 26, 2025

And across marketing, sales, and customer success, teams are flying blind without a clear view of what buyers and customers are actually signaling. Don’t Just Measure Backward: Use Forward-Looking Metrics Pipeline acceleration and customer growth depend on early indicators, not just closed-won data. More deals stall.

GTM

Martech

DECEMBER 2, 2024

Dig deeper: How to use AI to discover the causes behind customer actions From guessing to knowing Predictive analytics shows you the tree. Its ability to uncover the why behind outcomes allows for smarter GTM decisions that drive pipeline efficiency, revenue growth and customer success. Causal AI shows you how to climb it.

GTM

Highspot

AUGUST 11, 2025

More specifically, it gives you the full, 360-degree view—what’s happening across reps, buyers, and deals—so you can spot what’s working, double-down fast, and, just as importantly, cut what’s not before it becomes a drag on growth. They tell you something happened, but not why —and certainly not what to do next. What is sales intelligence?

GTM

Sales Hacker

OCTOBER 11, 2024

But when it comes to those lengthy security questionnaires, the endless back and forths between you, your security team, and the customer can often cause deals to stall out, leaving your deal at risk and dollars on the table. Sustained success demands a strategic approach backed by powerful technology.

GTM

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM