Martech

DECEMBER 21, 2023

They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. The most common and biggest mistake with GTM plans is keeping them hidden in the upper echelons of a company. This inclusive strategy fosters alignment and creates a more dynamic, responsive and effective GTM plan.

Launch 107

Launch Product GTM Education 107

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. There are several underlying causes behind this, from lack of preparation to failure to meet the needs of customers. So, how do you ensure your product launch bears fruit? Congratulations!

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

NOVEMBER 10, 2023

A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. ” Rapid recognition of product value → increased customer loyalty. .”

GTM 97

GTM Intrinsic Customers Contract 97

SaaStr

NOVEMBER 28, 2022

Another strategy we often see is moving from a PLG model to a sales assistive model with a more established sales team that can sell the product to the customer. . One strategy for growth is launching new product lines and expanding the prospects who need your services. The secret to aligning GTM & finance teams.

Finance 82

Finance GTM Government Territory 82

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. If you think about Cloudinary’s core audience in the beginning, developers, the fifth employee they hired was the first person in the customer success group.

Growth 105

Growth GTM Product Consult 105

SaaStr

JUNE 7, 2024

Everything starts with the customer. If you’re looking at the chart below, the top half highlights R&D efforts and the bottom half highlights GTM efforts. GTM heavily involves talking to customers, prospects, frustrated customers and the overall market. They give you a good idea of what your customers need.

Product 91

Product GTM Drivers/motivators Launch 91

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. You need expert help.

Customers 110

Customers Non-Profits GTM Consult 110

Sales Hacker

JANUARY 19, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Read more here on the plan to IPO. or read about them in FastCompany. That’s it, that’s all.

Growth 97

Growth GTM CRM Launch 97

Martech

MARCH 29, 2022

The digital channels that connect marketers and their customers provide new ways for brands to develop a “lasting relationship” as they build “the customer journey of a lifetime.”. Scott Vaughan, chief advisor for Vaughan GTM Advisory, has seen B2B buyers adopt more digital behaviors as they do research for their purchases online.

Launch 89

Launch E-commerce GTM B2B 89

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 72

GTM Launch B2B Growth 72

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Who is on the GTM Team? It involves coordinated efforts to make the product available and appealing to customers in the most effective and competitive way. A GTM team has a lot of moving parts.

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.

Go To Market 106

Go To Market Growth GTM Product 106

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. You want customers to understand the product and pricing and start using it on their own. Tailor messaging to that persona.

Cross-sell 97

Cross-sell Customers Pitch Drivers/motivators 97

Sales Hacker

OCTOBER 13, 2023

Thanks for reading The GTM Newsletter! GTM is evolving. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. ELG-sourced customers are 58% less likely to churn.

GTM 102

GTM UX Go To Market CRM 102

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

FEBRUARY 9, 2024

However, a healthy dose of pessimism in the right places can actually be helpful – here a three key places #1 Customer discovery calls In the early stages of solution development, customer interviews are key. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities.

GTM 67

GTM Real Estate Launch B2B 67

Martech

DECEMBER 21, 2023

Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. AI is here to help! What could go wrong with that?

GTM 117

GTM Campaign Launch B2B 117

Martech

MAY 9, 2023

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. Without an ROI story, your customers are running,” said Vajre.

Go To Market 116

Go To Market GTM B2B Meeting 116

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. The customer journey applies to every software category, and it guides your roadmap with more holistic solutions for your customers. Why share this timeline? It’s much less taxing for employees.

Product 94

Product GTM Cross-sell Commission 94

Sales Hacker

DECEMBER 15, 2023

How this impacts marketing specifically What this means: Ecosystem-led marketing is defined as “a strategy in which two or more companies collaborate on GTM motions using second-party data to generate leads and create highly targeted, personalized, and effective customer experiences.

GTM 94

GTM Growth Campaign B2B 94

SaaStr

MAY 17, 2023

The point of CRO Confidential is to help startups acquire customers, and Cassidy provides a unique perspective on founder-led sales as a current founder and highly talented sales leader. So what secrets has Cassidy learned over the past decades of building businesses and acquiring customers? Launch Day billboards.

GTM 73

GTM Cold Call Customers Networking 73

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Databricks launched a report on the state of Data & AI in May of 2023, stating that the fastest-growing data and AI products are Data Built Tools (DBT), a category which grew 206% YoY by number of customers. See more top GTM jobs here.

GTM 92

GTM Launch Growth Networking 92

SaaStr

FEBRUARY 12, 2022

However, there are practical methods you can use to acquire new customers, drive higher retention, and grow your company. . Gorgias CEO Romain Lapeyre has successfully scaled the Gorgias SMB customer base from 1,000 to 10,000 by relying on data. Lapeyre shares advice on how to use data to acquire more customers and increase ARR. .

Customers 95

Customers GTM Referrals Growth 95

Heinz Marketing

JUNE 30, 2021

Sales and Marketing Alignment as a GTM Superpower. This modern buying journey requires seamless alignment between sales and marketing teams, where every action is coordinated around prospect and customer engagement goals that both teams agreed to. Challenges and Barriers to an Effective GTM Strategy. Resource prioritization.

Go To Market 126

Go To Market GTM Follow-up Campaign 126

SaaStr

OCTOBER 17, 2023

Customer success is all about outcomes. What does NRR have to do with customer success? PST — Former VP of Customer Success and current founder and Managing Partner at Success Venture Partners, John Gleeson, shares his lessons learned scaling customer success from $1M to $300M in ARR. Get more new customers.

Cross-sell 65

Cross-sell Customers GTM A/B testing 65

Salesforce

OCTOBER 31, 2023

Not only have you lost revenue, you’ve lost potential customers to the competition. How do you avoid this and capture customer interest? Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. As Howard Brown, CEO of Revenue.io

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! GTMnow launches next Tues, Aug 15th! Share The GTM Newsletter Alright so let’s get back to the good stuff. This tells me they have the ability to build trust with customers.

GTM 66

GTM Sales Launch Pipeline 66

ConversionXL

JULY 30, 2021

Google Tag Manager (GTM) allows your team to collect data essential to making smart marketing decisions. Understanding the benefits of GTM and how to properly utilize it can be a challenge, so we’ve put together this guide as a reference point. GTM is not the only tag management tool available, but it is the most accessible.

GTM 140

GTM Follow-up Start-ups Campaign 140

SaaStr

JANUARY 22, 2021

Product-Led Growth: The Disruptive GTM Strategy. A product-led growth strategy relies on the product itself as the primary vehicle for customer acquisition, conversion, retention, and expansion. Every year, millions of new products are created and launched. Today, much of the customer experience happens within the product.

Growth 107

Growth Product GTM User Experience 107

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. They help open doors to potential customers and provide advice. Proximity to customers helps too. Having a leg in SV could help build a global team and work closely with customers. Learnings on GTM.

GTM 87

GTM Cross-sell Niche Strategize 87

SaaStr

AUGUST 8, 2022

Visit investors and customers. With sessions like… Optimizing GTM for PLG . Building a Scalable GTM Motion on a Shoestring Budget. 5 Customer Marketing Strategies Guaranteed to Grow Your Business. The Playbook to Multi-channel Marketing and The Art of the Product Launch. 4X (or 14X) your networking capacity.

GTM 93

GTM Launch Networking Growth 93

SaaStr

DECEMBER 3, 2023

Soon, we’ll launch all kinds of PLG/Prescriptive notifications to enable our reps to provide more tailored outreach during trial-driven sales processes. Jack Moberger is Director of Enablement at Algolia, where he leads all training and enablement tooling for the folks interacting with their prospects & customers.

Electricity 78

Electricity GTM Consult Launch 78

Sales Hacker

JULY 14, 2023

Real questions asked by real founders and answered by some of the sharpest GTM minds in the space. Thanks for reading The GTM Newsletter! Share The GTM Newsletter “I’m an early stage founder looking for resources / templates / examples of SDR and AE enterprise commission and bonus structures that have successfully worked.

GTM 52

GTM Commission Quota Growth 52

Salesforce

OCTOBER 31, 2023

Not only have you lost revenue, you’ve lost potential customers to the competition. How do you avoid this and capture customer interest? Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. Why is a go-to-market strategy important?

Go To Market 72

Go To Market GTM Objectives and Key Results Price 72

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. Toast has 80k-85k customers, and it is still in the early days.

Growth 79

Growth Territory Referrals Customers 79

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players.

Product 110

Product GTM Construction Launch 110