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7 Proactive Steps to Improve Customer Loyalty 

Salesforce

When a customer isn’t happy, businesses tend to scramble and try to turn things around. The way around this is to build customer loyalty with an “always on” marketing strategy. The way around this is to build customer loyalty with an “always on” marketing strategy. Poor customer service is the number one reason customers leave.

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Retail media networks continue to grow: 2025 predictions

Martech

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. If it doesnt, the ads will alienate customers.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes. In the U.S., What does this mean for marketers?

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Comic Con trivia, cat personalities and beyond: Empowering customer engagement

Martech

” That’s Komo Technologies, an Australian activations platform geared to customer or fan engagement. ” At New York Comic Con last year, DoorDash, the online food ordering service, sponsored the trivia feature, deployed during the popular cosplay championship. Komo was one of those big bets.”

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The Convergence of Digital and Physical AI: Why Enterprise Leaders Can’t Ignore Robotics

Salesforce

That early robot’s need to remember ingredient locations and adapt to missing items operates on surprisingly similar principles to today’s digital agent planning a customer journey or orchestrating a supply chain. This convergence of physical and digital AI marks a pivotal moment for enterprise leaders.

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The Best Cold Call Script Ever [Template]

Hubspot

They need to receive a “cold call” from you, where you introduce yourself and your services and make your value proposition clearer. I found your information while searching for business consultants in Wichita, and I think you could be a great fit for our services. For example, maybe your verticals are hospitality and retail.

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The Early Days: How Veeva Hit $100m ARR With Just $3m Raised — And a Deep Vertical Focus

SaaStr

at IPO 1,432+ customers paying average of $1.75M annually 7,291 employees – from 650 at IPO 20%+ growth at massive scale, highly profitable Dominant market position : 80%+ market share in life sciences CRM This represents a 29.8% Because if they’re worthwhile, the customer will pay for them. net income, 111.5%