Martech

JULY 11, 2024

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. Autogon AI launched a new tool called GenR8 Video.

SQL 103

SQL Campaign Launch Retail 103

Martech

OCTOBER 31, 2024

This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. These are good credit risk customers; they simply present in different ways. This AI innovation will help underserved Hispanics enter the financial mainstream in the U.S.

Objectives and Key Results 134

Objectives and Key Results Retail Finance Launch 134

Martech

JULY 18, 2024

retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” The influence of TikTok creators on younger consumers isn’t in question.

Retail 125

Retail Promote Growth Launch 125

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions.

Click Through Rate 113

Click Through Rate B2C Sports Launch 113

Martech

JULY 19, 2024

The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. Because HubSpot is a favorite of smaller businesses, it’s a little easier for the company to add net new customers. It gets a little harder once everyone has it.

Cross-sell 118

Cross-sell Growth CRM Up-sell 118

Search Engine Land

AUGUST 30, 2024

In retail, that will fire up in October (probably earlier than ever this year). Landing page and CRO tests The soft season is also a good time to tweak your existing landing pages or launch new ones to see how they perform. This suggests there’s a chance to strengthen customer loyalty earlier in the process.

A/B testing 79

A/B testing Retail Quota Promote 79

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. The client understood the importance of launching (or relaunching) a new product category. With all of these account changes, we built a strong foundation from which we could not only launch and promote this new product category but also scale all product lines into the future.

Territory 92

Territory Construction Agriculture Campaign 92

Salesforce

MAY 16, 2025

During the fall, I was thrilled to work on the first implementation of Personalization built natively on the Salesforce platform for one of our retail clients. Personalization is a real-time AI decision-making tool built on Data Cloud that helps you use customer data to drive personalized experiences. Here’s How to Get Started.

Objectives and Key Results 98

Objectives and Key Results Customers Construction Clients 98

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. Building custom tech to address siloed problems is resource-draining.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

MAY 8, 2025

The marketing team wants customer data to flow between systems. But, six months later, customer experiences remain fragmented and teams still operate in silos. I remember a major retailer replacing its entire integration platform after a failed digital transformation. Email: Business email address Sign me up!

Healthcare 107

Healthcare Retail Technology Technology 107

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. Celebrations (20%).

Entertainment 106

Entertainment Retail Drivers/motivators Campaign 106

Salesforce

AUGUST 8, 2024

Today’s marketers need to connect with customers in a more impactful way. Instead of sending the same email to everyone on your list, your messages are tailored based on customer insights like purchase history, browsing behavior, and engagement metrics. Customers today expect more from their inboxes. Absolutely.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

JULY 9, 2025

Marketers have spent the last decade chasing better customer data. Why the customer data conversation keeps missing the mark Talk of customer data has been the rage in marketing technology circles for the last decade, and we missed the plot. .” More recently, I have considered framing customer data as part of the problem.

Customers 63

Customers SQL Government Retail 63

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 101

GTM Engineering Electricity X-functional 101

Salesforce

NOVEMBER 12, 2024

A strong customer value proposition (CVP) is often the key to winning over potential buyers. Learn how to create a CVP that stands out from the competition and catches your target customer’s attention so you can start making more sales. What you’ll learn: What is a customer value proposition (CVP)?

Transportation 52

Transportation Drivers/motivators Customers Territory 52

Martech

OCTOBER 22, 2024

and globally seemed to work well with customers, especially when prices were cut. Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales A look at Prime Big Deal Days Globally, non-Amazon retailers had flat sales growth compared to last year, according to Salesforce. retailers saw a 5% decline in sales.

Retail 69

Retail Promote Price Follow-up 69

Salesforce

JUNE 19, 2025

In this era of economic uncertainty, there is also incredible opportunity for consumers and retailers alike, thanks to AI. From generative AI services going mainstream back in 2023 to AI agents today, the way consumers interact with the internet and the way that retailers operate is changing very rapidly.

Retail 64

Retail Price Profit margin Promote 64

Search Engine Land

SEPTEMBER 6, 2024

Search is a unique channel because customers tell you who they are in their search queries and path to purchase journeys (i.e., Once you know your target customers and have a good sense of the language you think will connect them to your brand, you can apply these learnings to your search campaigns. Custom segments. Life events.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. The answer lies in what digital shopping lacks an immersive, customer-centric experience that deepens emotional engagement in a way online interactions cant. In todays digital world, its about branding and customer engagement.

Retail 86

Retail Drivers/motivators Launch Up-sell 86

SaaStr

JULY 4, 2025

Case Study: Monday.com vs Asana – The Power of Non-Tech Customers Want to see the “non-tech vertical” thesis in action? But their customer bases couldn’t be more different. 70% of Monday.com’s customers aren’t in tech. Look at Monday.com vs Asana.

E-commerce 129

E-commerce Non-Profits Construction Real Estate 129

Salesforce

JANUARY 9, 2025

In 2025, merchandisers find themselves at a crossroads between building commerce experiences of the past and creating deeply connected customer interactions of the future. Who wouldve thought just a few short years ago that retailers would be embarking on an AI revolution ? How does Agentforce Skills for Merchandising help exactly?

Retail 59

Retail Promote Government Trust 59

Salesforce

MAY 2, 2025

Discounts, markdowns, and bundles can capture new customers, drive incremental sales and increase revenue in the short term. Every channel and revenue stream on one platform See how Revenue Cloud goes from quote to cash on one platform, giving sales and finance one customer view. Promotions can make sales easier.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

Salesforce

JUNE 5, 2025

Today, we’re thrilled to announce the Beta launch of Zero Copy File Federation , a powerful evolution that makes it even better to shatter data silos and unlock the full value of your enterprise data. File Federation is based on the Iceberg tables, where Data Cloud scans the data in the customers lake and mounts it for access.

Retail 52

Retail CRM Launch Territory 52

Hubspot

DECEMBER 11, 2024

By tapping into data from previous seasons and current trends, were able to predict what our customers will need and when. For example, if you're launching an innovative product with no direct competitors, you might use: Delphi Method (gathering expert opinions systematically). Market Research (customer surveys, focus groups).

Technique 36

Technique Retail Pipeline SQL 36

Salesforce

FEBRUARY 20, 2025

That early robot’s need to remember ingredient locations and adapt to missing items operates on surprisingly similar principles to today’s digital agent planning a customer journey or orchestrating a supply chain. This convergence of physical and digital AI marks a pivotal moment for enterprise leaders.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. For marketers looking to meet customers where they are , social media cant be overlooked. Customer service on social media We dont know what shape TikTok will take in the U.S., as the date for a likely ban approaches.

Niche 116

Niche B2B Service Retail 116

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This goes deeper than competitive pressure.

Finance 109

Finance Technology Technology Drivers/motivators 109

Martech

MARCH 6, 2025

Demandbase (see below) just launched Agentbase. Now here are this week’s AI-powered AgentMarTech releases: Tavus launched three AI models designed for human-AI interaction. launched AI services for workflow automation and digital marketing. Totaligent launched a beta website showcasing its AI-powered marketing platform.

Launch 105

Launch Retail Campaign Engineering 105

TrackStreet

OCTOBER 30, 2024

They ensure that products featured in shoppable media and on where-to-buy brand websites solutions are now connected to in-stock inventory, sold through authorized retail partners, and priced correctly across all sales channels. In 2024 alone, MikMak launched a number of major enhancements to MikMak 3.0,

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

Hubspot

FEBRUARY 20, 2025

In an effort to appeal to the entire marketplace, from enterprise users to solopreneurs, our product was priced based on usagethe more API calls we had to handle for a customer, the bigger their bill. You have to assess if your product makes sense as a subscription, a retail offering, or a pay-per-use service.

Retail 36

Retail Manufacturing GTM Price 36

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. But retail media’s shift is not just about new formats — it’s about new value.

Retail 73

Retail Campaign Strategize Cross-sell 73

Sales Hacker

MARCH 4, 2025

And it’s certainly a red thread we see with all our kind of like top performing guests is this idea of, you know, regardless of your role, you are there for one reason only to make the cust The company and your customers successful and you know, it takes wearing many different hats, um, on many different days. Um, but, uh, I love that.

GTM 74

GTM X-functional Start-ups Campaign 74

Hubspot

APRIL 23, 2025

Tech companies co-developing a product, then parting ways once its launched. Retailers banding together to break into a new market. To embed AI deep into Telstras systems, improving network performance, customer experience, and efficiency across the board.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged.

Retail 73

Retail Sports Networking Commission 73

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. Customer drives everything in the organization. It drives employee engagement.

GTM 84

GTM Customers Construction X-functional 84

Highspot

JANUARY 23, 2025

Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. We’ve all been thereexcited about a product idea, convinced it will change the game, only to launch it and hear crickets. The good news?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Martech

NOVEMBER 20, 2024

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Assembly Line 129

Assembly Line Customers B2C Campaign 129