Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Guide strategic decision-making. .” Anticipating customer behavior to drive personalization. Improved customer loyalty.

Strategic planning 94

Strategic planning Campaign Strategize Launch 94

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. However, hyper-personalization isnt just about algorithmsits about understanding the emotional and cultural context of customer interactions. AIs contribution : Enhances targeting, personalization, and customer experience.

Strategize 122

Strategize Campaign Technology Technology 122

Heinz Marketing

AUGUST 13, 2024

Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. Expanding existing customers : Deepen engagements with your current customers by understanding what makes them tick—and what makes them tick louder. I like to roll these campaigns out in waves.

Campaign 111

Campaign Launch Start-ups Growth 111

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. In the end, I chose “Agency” because I continue to believe we all have to personally embrace these martech trends in order to drive better customer experiences.

Construction 120

Construction CRM Contact Follow-up 120

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. Revamp Marketing Plans : Develop new campaigns focusing on innovation and customer engagement. Slower Time-to-Market : Learning curves can delay launch plans.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Use AI tools to analyze customer behavior, preferences, and trends. Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

JANUARY 18, 2024

This fragmentation will only create inefficiencies and hinder effective customer engagement. This disjointed system was inefficient and hindered her team’s ability to engage effectively with their digital-first customer base. In both cases, strategic integration focused on: Consolidating customer data.

Strategize 119

Strategize Growth Territory Technology 119

SaaStr

JANUARY 26, 2025

Here’s what it really took for Attentive to go from $0 to $500M ARR in just 7 years, sending over 32B text messages and generating $20B+ in revenue for their 8,000+ customers. Everyone knew mobile commerce was exploding (from 15% in 2014 to 75% in 2024), but reaching customers on mobile was broken. The result?

Education 105

Education Legal Promote Growth 105

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. AI search wars: Perplexity vs. Google, Microsoft, etc.

B2C 124

B2C Launch Gaming B2B 124

Martech

MARCH 20, 2024

Rebranding is a major strategic undertaking for any organization. Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers.

Strategize 117

Strategize B2B Legal Launch 117

Sales Pop!

OCTOBER 27, 2021

It’s a supply-dominated process that has little room for customer input; the engagement profile lacks a conversational element with sales listening skills not required. The customer in the flogging process is a victim of sales abuse. long term value to the organization is created through deep customer relationships.

Product 218

Product Relationship building Launch Strategize 218

Martech

SEPTEMBER 26, 2022

It’s about meeting customers where they are online,” said Justin Breton, brand experiences and strategic partnerships director for Walmart, in an interview with MarTech. “We At launch all verch will be available through meaningful discovery, for instance by going to the top of Electric Island and playing the dance-off challenge.

Launch 117

Launch Electricity Strategic partnership Gaming 117

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Early customers are often innovators and tech enthusiasts willing to try new solutions, even if the product is incomplete or buggy.

Price 110

Price E-commerce Cross-sell Profit margin 110

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 84

GTM Engineering Customers Cross-sell 84

Search Engine Land

FEBRUARY 19, 2024

3-step strategic SEO process To develop an effective SEO strategy, we need three distinct steps: Step 1: SEO research – Keywords, competitors, currently ranking content. This is the first step to understanding your situation and the environment to inform your strategic choices. Comments from customers? Step 1 is SEO research.

Strategize 115

Strategize Niche Angle UX 115

Martech

AUGUST 9, 2024

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Austin succeeded because by building on existing strengths while pivoting towards a new identity.

Territory 116

Territory Transportation Electricity Government 116

Martech

JULY 24, 2024

Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” When creating a customized experience for sports fans, make sure to tie it back to your brand. Marketers should think about how deeply they engage sports fans to generate these customer insights.

Sports 117

Sports Gambling Entertainment Hospitality 117

Salesforce

OCTOBER 30, 2024

While agents are most often discussed in customer service or sales scenarios, they’ll be transformative for routine work across the enterprise, as well. These are important, time-consuming things that an agent can do for workers, freeing them up to collaborate with colleagues wherever they may be, and focus on more strategic work.

CRM 105

CRM Customer Relationship Management Launch Follow-up 105

Search Engine Land

SEPTEMBER 4, 2024

Enhanced audience targeting : Lookalike segments in Demand Gen help brands reach new audiences similar to their existing customer base. Early 2025 : Google will launch a migration tool for manual upgrades from VAC to Demand Gen. What’s next. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

Martech

MAY 22, 2024

Using AI and customer data to enhance the customer experience By leveraging AI, brands can transform their customer data platforms (CDPs) into potent tools for real-time, data-driven decision-making. The strategic use of AI allows brands to gain a more comprehensive view of their customers.

Campaign 129

Campaign Launch Technique Strategize 129

Search Engine Land

SEPTEMBER 18, 2024

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche.

Niche 88

Niche Promote Lead generation Growth 88

Sales Hacker

NOVEMBER 15, 2024

Pattern recognition: Manually analyzing buyer behavior or segmenting customer needs. GTM 121: Listening to Your Customers Without Obeying with Crunchbase’s CRO Neal Patel Nealesh Patel is the CRO at Crunchbase , a leading platform for private company intelligence. Pocus – launched their AI Strategy tool to the general public.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Martech

FEBRUARY 7, 2023

It’s time to be more strategic. The Guidepoint ensures that everyone understands what success looks like to the team, the business and the customers. Continuously evaluate metrics Once you begin launching your marketing, you can’t ignore the data. What does this mean for marketers? Get MarTech! In your inbox.

Strategize 112

Strategize Campaign Consult Launch 112

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. The first four courses were launched in June 2020.

Education 129

Education Customers E-commerce CRM 129

Sales Pop!

JULY 13, 2021

It appeals to people both aesthetically and psychologically and has been proven to influence customers’ buying decisions. Psychological theories have been helpful for marketers to strategize their approach and determine what they can expect upon launching campaigns. Color has long been a vital part of marketing.

Hospitality 240

Hospitality Strategize Promote Campaign 240

Martech

MAY 1, 2024

Customer Value mode. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer retention goal. Account-level IP address exclusions.

Campaign 115

Campaign Launch Strategize Conversion 115

Martech

DECEMBER 12, 2023

Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. The collaboration is intended to Community users to connect with worldwide fan and customer bases through personalized, precisely targeted mobile messages.

Launch 115

Launch Strategic partnership Strategize Contact 115

Search Engine Land

OCTOBER 18, 2023

Precision in targeting potential customers during strategic moments, coupled with improvements in the shopping experience, could result in increased engagement and conversions. The post YouTube launches new feature to enhance product ad targeting appeared first on Search Engine Land. Why we care.

Launch 114

Launch Product Strategize Engineering 114

Heinz Marketing

FEBRUARY 8, 2023

But once you’ve mastered your marketing foundations –such as your ideal customer persona, buyer journey, and supporting tech–creating a path forward becomes much less challenging. After that, it’s all centered on strategic implementation. And it might feel like the sky is falling if you haven’t taken the time to hone their foundations.

Promote 108

Promote Strategize Growth Campaign 108

Salesforce

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. You can create an account and start broadcasting content to reach a wider audience of potential customers with a minimal investment. This doesn’t always have to be about your products.

B2B 109

B2B Legal Entertainment Follow-up 109

Salesforce

OCTOBER 28, 2024

Imagine a world where AI agents handle many of your everyday tasks, freeing you up to focus on what truly matters — building relationships, making strategic decisions, and innovating. This isn’t a distant dream, though: It’s the reality we’re shaping in partnership with our customers at Salesforce.

Trust 111

Trust Represent Legal Customer Relationship Management 111

Martech

MAY 8, 2025

The marketing team wants customer data to flow between systems. But, six months later, customer experiences remain fragmented and teams still operate in silos. Effective integration begins by tracing customer journeys across your organization, identifying every touchpoint where value is created or diminished.

Healthcare 89

Healthcare Retail Technology Technology 89

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Miller Heiman Group

SEPTEMBER 3, 2020

Now is the time when organizations need problem-solvers who can help them overcome unforeseen challenges, putting sellers in a position to engage with customers on a deeper level than ever before. As a result, the gap between buyers and sellers is widening, launching a cycle we call the buyer apathy loop. Implication. Need-Payoff.

Customers 154

Customers Objectives and Key Results Technique Represent 154

Martech

MAY 1, 2025

It’s tempting to default to “sales pitch” mode and talk at your potential customers instead of to them. Better yet, attend sales calls or listen to conversations on the trade show floor to learn what potential customers are thinking. Dig deeper: Google launches AI tool forYouTubead optimization 6. Builds trust.

B2B 112

B2B B2C Niche Education 112

Highspot

JUNE 1, 2023

By combining a unified platform, a Strategic Enablement methodology, and tailored services, Highspot delivers a holistic system to equip, train, coach, and analyze sales teams to peak performance. This might be the toughest selling environment in years, but amidst obstacles is opportunity,” said Robert Wahbe, CEO, Highspot.

Launch 98

Launch Education Strategize Pitch 98