Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. Different customers may buy varying quantities at different frequencies and repeat rates.

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Profit margin Objectives and Key Results Campaign Conversion 134

Heinz Marketing

MAY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing In the first part of this three-part series, I talked about the basics of marketing attribution and its ability to provide insights into the customer journey. Define Your Objectives Before you can get started it’s important you understand your goals.

Objectives and Key Results 109

Objectives and Key Results Customers Campaign Technique 109

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Does your messaging at each touchpoint match customer intent?

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Objectives and Key Results A/B testing Growth Market share 157

Salesforce

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. There are plenty of obstacles between you and good demand generation marketing, but fortunately also plenty of ways to conquer them. Those customers also expect more and more from brands.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. How do you go from good to great? Russel have a more direct take: .

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Product Customers Objectives and Key Results Launch 139

Search Engine Land

FEBRUARY 19, 2024

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Salesforce

MAY 2, 2025

Discounts, markdowns, and bundles can capture new customers, drive incremental sales and increase revenue in the short term. Promotions are a key lever in the pricing toolkit, complementing discounting or special pricing. This is perfect for price-sensitive customers and those who hesitated to buy previously.

Promote 52

Promote Price Profit margin Objectives and Key Results 52

ConversionXL

NOVEMBER 9, 2021

Secure login and payments SaaS company Memberstack is a great example of how interactivity, movement, and customization can create a unique landing page experience. This is a clever piece of copy that answers the objection: “How secure is Memberstack’s payment application?”. Better customer service. Memberstack. Image source.

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Drivers/motivators Objectives and Key Results A/B testing Conversion 156

ConversionXL

JUNE 16, 2022

This helps players achieve objectives consistently, even when team members change. Marketing playbooks work the same. They map out a repeatable process to avoid chaos and confusion in your team and with customers. So, how can marketers align every department for a consistent customer experience? Marketing funnel.

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Campaign Objectives and Key Results Launch Click Through Rate 149

Highspot

MAY 18, 2025

Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. Companies that align their sales and marketing grow 19% faster and 15% more profitably. This increases win rates, shortens sales cycles, and increases revenue from key accounts.

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

Gong.io

DECEMBER 14, 2022

It’s not hard to set sales objectives. Any sales leader can ask their team to increase sales by 50% or cut customer churn in half. . A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. .

Objectives and Key Results 62

Objectives and Key Results Quota Cold Call Profit margin 62

Veloxy

JANUARY 23, 2024

Wondering how to leave a lasting impression on your customers? Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

JUNE 28, 2024

Brands with first-party data can also feed customer data into those models to understand the impact on new customer acquisition. Over time, investment in brand also drives up the “base” or brand equity value in MMM results. For example, media mix models (MMM) can capture brand media’s impact on incremental traffic and revenue.

Objectives and Key Results 130

Objectives and Key Results Campaign Growth Technology 130

Search Engine Land

OCTOBER 10, 2023

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. What is findability?

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

SaaStr

SEPTEMBER 25, 2023

What Sales & Marketing Teams Often Get Wrong Sales and marketing can often move in entirely different directions when it comes to critical metrics and expectations. Marketing may have one idea of a qualified prospect, while sales has another. This means uniting behind North Star performance metrics. It all starts at the top!

Objectives and Key Results 111

Objectives and Key Results Lead generation Sales Campaign 111

Veloxy

MAY 24, 2023

Sales velocity measures the SPEED at which deals move through your sales pipeline, resulting in shorter sales cycles, higher conversion rates, and increased revenue generation. Understanding Sales Velocity To harness the power of sales velocity, it’s crucial to grasp its fundamental concept and its key components. What is it?

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Objectives and Key Results Pipeline Pharmaceutical Sales 130

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Growth marketing is about process over tactics. Your customers want different things.

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Growth A/B testing Objectives and Key Results Referrals 115

ClickFunnels

JUNE 24, 2021

So how can you convert more potential customers into leads? There’s a difference between a sales prospect and a lead: A sales prospect is someone who meets the criteria for being your dream customer. Sales prospecting is the process of turning a potential customer into a lead by getting them interested in your product.

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Prospecting Process Cold Call Customer Relationship Management 215

PandaDoc

MAY 12, 2025

But have you ever wondered why some customers chase after every sale while others will pay premium prices without batting an eye? Depending on their level of sensitivity, some customers will hesitate or walk away over a slight pricing increase, while other customers hardly seem to notice. So, whats actually going on?

Price 52

Price A/B testing Non-Profits Legal 52

Miller Heiman Group

MARCH 13, 2019

Instead, sales enablement is an ongoing process for arming your sales team with the training, coaching and content they need to achieve the desired sales results for your organization. Before implementing, proactively connect your enablement practices to organizational-level objectives. Align Sales Enablement to Your Business Goals.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

Sales Hacker

NOVEMBER 17, 2022

If you’re looking to move up the ladder into a sales leadership role, your resume is key to getting your foot in the door. In this article, I’ll share my 3 ground rules of resume-writing, cover the parts of a leadership-level resume, and share a sample resume that will help you take your career to the next level. Experience.

Objectives and Key Results 101

Objectives and Key Results Sales Education Strategize 101

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Heinz Marketing

AUGUST 28, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing As marketing professionals, we are constantly bombarded with a myriad of tools, platforms, and channels promising to deliver exceptional results. But what exactly does it mean to be strategy-led in B2B marketing?

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

SaaStr

JULY 23, 2024

Are you going to stay in that space or broaden outside of it to look for market adjacencies that give you access to more and different market shares? For salespeople, you want them to listen to their customers, understand their problems, and figure out how to help them solve those problems. That’s the measurement piece.

Teamwork 114

Teamwork Objectives and Key Results Drivers/motivators Growth 114

Search Engine Land

AUGUST 1, 2023

Align with business-level objectives Aligning and reporting SEO impact against business-wide metrics, such as OKRs (objectives and key results) and shareholder or investor KPIs, is crucial. Align with team-level objectives It’s vital to understand and collaborate with non-SEO stakeholders in the organization.

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Objectives and Key Results Education UX User Experience 76

Lead Fuze

MARCH 9, 2021

It’s considered an improvisation game allowing your reps to interact with other reps acting out the role of different customer types. It also gives them a great opportunity to ask questions and learn how you would like them to navigate certain objections and other roadblocks they may come across throughout new client acquisition and beyond.

Objectives and Key Results 105

Objectives and Key Results Sales Clients Up-sell 105

Search Engine Land

NOVEMBER 14, 2023

Customizing ads for specific platforms is key to maximizing the impact of cross-platform advertising efforts. PMax campaigns are intended for pairing with Google’s Smart Bidding techniques, utilizing machine learning to refine your bids and budget in alignment with your campaign objectives. Data-powered choices.

Growth 97

Growth Objectives and Key Results Commission Campaign 97

Gong.io

FEBRUARY 14, 2022

Nexus: a polarizing insight that changes how your customer thinks and feels about the problem you solve or the opportunity you help them exploit (via Chris Orlob, Gong). 80% of customers you pitch your Nexus to will agree with it wholeheartedly and love you even more for it. Most importantly, marketer-centric to customer-centric.

Cold Call 121

Cold Call Objectives and Key Results Sales Pitch 121

Salesforce

DECEMBER 14, 2022

of the global search market share — that’s a lot of people looking for a lot of information. Definition: Search engine optimization is the practice of managing the content of a webpage to help move it closer to the top of user search results in Google and other search engines. It holds 92.7% Why is SEO important?

Engineering 98

Engineering Objectives and Key Results Campaign Up-sell 98

Search Engine Land

JUNE 26, 2023

Or are most jobs suggested busy work that will do nothing to help improve your results? We are fortunate to have many robust, time-proven marketing tools that we can use to help us make order out of the chaos of rapid change. The SWOT is a tool to perform a situational analysis for each key area. W eaknesses. O pportunities.

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Salesforce

MAY 31, 2023

you want to break down the walls within your organization, you’ll find that having courageous conversations and encouraging curiosity within your teams will result in high performance. If you genuinely endeavor to help everyone achieve their goals while building toward mutually shared team objectives, you will find success.

SQL 98

SQL Objectives and Key Results Entertainment Sales 98

Search Engine Land

DECEMBER 16, 2022

With this in mind, and as we look toward 2023, how SEOs communicate to key stakeholders across their organization will be of the most critical importance. Additionally, as competition for digital marketing budgets intensifies, the importance of SEO success and performance must be recognized and rewarded. Identify new opportunities.

Objectives and Key Results 84

Objectives and Key Results CTR Campaign Promote 84

Hubspot

JULY 30, 2013

Rich snippets are an effective means of boosting your exposure in the organic search results; an essential SEO element on the rise. And why are they so important, for ecommerce marketers, in particular? It can help you see: Higher rankings in search results. Better clickthrough rates from search results.

Objectives and Key Results 78

Objectives and Key Results Price Engineering Pitch 78

ConversionXL

JANUARY 21, 2019

That’s especially true for SaaS companies and others who maintain long customer relationships and obsess over churn. Eventually, you’ll make a mistake, but you don’t need to lose a customer over it. Even if you face a legal dispute—or are trying to keep a customer complaint from reaching that threshold—apologies can help.

Legal 125

Legal Manufacturing Objectives and Key Results Clients 125

Search Engine Land

OCTOBER 9, 2023

Still, they couldn’t sustain their growth, losing market share to Amazon and other online retailers. Traffic is growing, but still below pre-bankruptcy levels Over three weeks after the migration, the initial results have been OK. Get the daily newsletter search marketers rely on. Update robots.txt file.

Objectives and Key Results 97

Objectives and Key Results Retail Angle Engineering 97

Search Engine Land

MAY 6, 2024

This guide will walk through some key reports, tools and analyses that can yield impactful insights for optimizing your paid search efforts. So many valuable insights can be found by delving deeper into the user journey of your customers. For example, let’s say you’re looking at a campaign and notice a high CTR coupled with a low CVR.

CTR 80

CTR Objectives and Key Results Click Through Rate Campaign 80

Martech

OCTOBER 14, 2022

Once upon a time, CMOs were just experienced marketing professionals who oversaw the marketing department and liaised with other executives. There was a lot of trial and error and measuring results was more than a little challenging. All that has changed with the advent of digital tools and modern marketing methods.

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Non-Profits E-commerce Consult Strategize 128