Remove Customers Remove Minimum Viable Product Remove Technology
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How to Build a Digital Business Technology Platform

Smarter With Gartner

Whether the end goal is to optimize or transform, organizations need a digital business technology platform (DBTP) to enable it. A DBTP provides the architecture to interlace and orchestrate five overlapping technology sub-platforms critical to digital business. 10 Steps to Building a Digital Business Technology Platform.

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The best deployment model for martech genAI

Martech

What sets these companies apart is their customer-centric approach to genAI. This flexible strategy allows them to avoid the common pitfall of introducing new technology without a clear purpose. Instead, they focus on delivering the right solution to meet customer needs. This is where startups excel.

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Top 10 Must-Read Books For Small Business Owners (2025)

Salesforce

He gives a behind-the-scenes look at Salesforce, showing how the companys core values trust, customer success, innovation, and equality have made it one of the most admired companies in the world. Customer success first: Putting your customers needs at the heart of your business drives long-term growth and loyalty.

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Should Your Business Invest in Technology Now?

Salesforce

The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. When there are challenges, that’s the most important time to innovate, because that’s when customers expect new, value-added experiences. The right technology investments can help. Need proof?

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North Star goals for category leaders: Customer lifetime value model

Martech

You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.

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The ROI of personalized experiences: Content measurements

Martech

While doing personalization well poses challenges to even the most sophisticated brands, offering personalized customer experiences is increasingly becoming a distinguishing factor in high-performing companies. Dig deeper: Marketing attribution: What it is, and how it identifies vital customer touchpoints. Multi-touch attribution.

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All Customers Aren’t Alike

Partners in Excellence

We are treating customers as a homogenous group, we are segmenting our customers based on industry and markets. We may be segmenting customers based on size (Global, Enterprise, SMB, Consumer). We prospect within a segment–but still aren’t connecting with customers as effectively as we would like.