Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. And when you push people over that threshold?

Non-Profits 120

Non-Profits Real Estate Launch Campaign 120

Martech

OCTOBER 3, 2024

Over the last two years, Lyft has built out its ad platform to cover all parts of a customer’s experience. Ads can be shown in the Lyft app, on in-car tablets while the traveler rides in the Lyft car and through out-of-home advertising placed on bikes and bike docks in Lyft’s bikeshare network. Measurement partnerships.

Retail 78

Retail Networking Campaign Technology 78

Martech

AUGUST 28, 2024

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies. Define use cases Know your customer and their behaviors.

User Experience 122

User Experience Retail Service Networking 122

Martech

SEPTEMBER 4, 2024

CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. A customer data platform (CDP) unifies customer data from various sources — think website interactions, CRM interactions and email engagement — in one platform. This enables a complete view of the customer journey.

SQL 122

SQL Healthcare Finance Campaign 122

Martech

AUGUST 1, 2024

Its total Scaled Customer count to 468, an increase of 8% quarter-over-quarter and 43% year-over-year. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. Processing.

Retail 120

Retail Represent Growth Price 120

RingDNA

JULY 2, 2025

RISE Up Sales Certification – National Retail Federation Created by the National Retail Federation (NRF), this certification is geared toward retail associates and frontline sales professionals. Challenger Sales Certification (by Challenger Inc.) It’s especially valuable for reps selling high-value, consultative solutions.

Retail 62

Retail Technical Sales Consult CRM 62

Sales Hacker

DECEMBER 17, 2024

Building ‘opinionated products’ and the importance of customer intimacy Lessons learned from scaling Twitter’s ad business from zero to $650 million in three years. Highlights: (5:22) The power of customer intimacy in product development. (15:41) 15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54)

GTM 100

GTM Engineering Electricity X-functional 100

Martech

JANUARY 8, 2025

Conversely, utilizing identity resolution tools to connect fragmented data in the stack seems to be helpful with 93% of those marketers saying they are reaching their customer experience and understanding goals. A snapshot of the research can be downloaded here (no registration required). Why we care.

Retail 111

Retail Technology Technology Networking 111

Hubspot

JULY 10, 2024

These processors make it easy for businesses of all sizes to accept payments from customers globally and in person, making them a critical component for anyone who sells goods or services. As the way customers pay continues to evolve with technology, payment processing platforms will be more essential for businesses.

Process 74

Process Retail Appointment Price 74

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. And when you push people over that threshold?

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

SaaStr

JUNE 14, 2025

Strategy 2: The Services Budget Capture Identify where your customers are spending on services and labor adjacent to your software. Traditional thinking suggested saturation wouldn’t occur until 70-80% adoption, but network effects and market concentration accelerated the timeline.

Growth 103

Growth Niche Contact Contract 103

Hubspot

DECEMBER 11, 2024

By tapping into data from previous seasons and current trends, were able to predict what our customers will need and when. Market Research (customer surveys, focus groups). For example, a retail chain might analyze: Past sales data across all locations. Customer behavior metrics. Imagine I run a coffee shop.

Technique 36

Technique Retail Pipeline SQL 36

Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. For marketers looking to meet customers where they are , social media cant be overlooked. Customer service on social media We dont know what shape TikTok will take in the U.S., as the date for a likely ban approaches.

Niche 117

Niche B2B Service Retail 117

Martech

DECEMBER 9, 2024

Workshops and meetups: Look for local workshops or meetups where you can learn from experienced videographers and network with fellow creators. Context) You are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers. Community forums: Engage with communities on Reddit (e.g.,

Retail 114

Retail Sales Campaign Technique 114

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This goes deeper than competitive pressure.

Finance 110

Finance Technology Technology Drivers/motivators 110

Hubspot

FEBRUARY 20, 2025

In an effort to appeal to the entire marketplace, from enterprise users to solopreneurs, our product was priced based on usagethe more API calls we had to handle for a customer, the bigger their bill. You have to assess if your product makes sense as a subscription, a retail offering, or a pay-per-use service.

Retail 36

Retail Manufacturing GTM Price 36

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged.

Retail 75

Retail Sports Networking Commission 75

Hubspot

APRIL 23, 2025

Retailers banding together to break into a new market. To embed AI deep into Telstras systems, improving network performance, customer experience, and efficiency across the board. It comes with some big perks shared profits, access to more capital, and a bigger network but it also requires trust.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. For retailers Retailers are saying, “Show me the money.”

Retail 75

Retail Campaign Strategize Cross-sell 75

Martech

MARCH 6, 2025

Jivox released an AI-powered creative compliance tool for retail media ads. The Jivox Creative Compliance Checker automates the approval process to ensure ads meet network guidelines. New features include centralized regulatory information, AI-enhanced product record enrichment, and customer insight-driven product optimization.

Launch 106

Launch Retail Campaign Engineering 106

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Customer drives everything in the organization. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. It drives employee engagement. Food business.

GTM 83

GTM Customers Construction X-functional 83

Martech

OCTOBER 11, 2024

Zeta Global is a marketing cloud that applies AI to trillions of consumer signals allowing marketers to acquire and retain customers more efficiently using the Zeta Marketing Platform. Both vendors have also recently waded into the retail media network space. The cost will be $250 million in cash and stock. Why we care.

Retail 67

Retail Networking Process Customers 67

Salesforce

MARCH 26, 2025

You have to maintain inventory, help customers, and stay on top of trends all at once. AI offers an equal footing for small and medium-sized business (SMB) owners competing with big retailers through diverse tools and resources. Unlike humans, AI or agents like Agentforce are always on duty resolving customer queries at any hour.

Price 52

Price Campaign A/B testing CTR 52

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail 107

Retail Strategic partnership Networking Commission 107

Sales Hacker

MARCH 25, 2025

51:42 Why agentic AI makes customer relationships and long-term value even more critical. The exciting part of my job now is kind of the constant innovation around this space and then seeing all these kinds of customers and partners building these exciting solutions. Ray Smith: Yeah, I think that’s the fundamental shift.

GTM 67

GTM X-functional Start-ups Relationship building 67

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customers 126

Customers Government Healthcare Hospitality 126

Martech

APRIL 17, 2025

Retail media continues its remarkable growth Retail media network advertising revenues rose 23% year over year to reach $53.7 Looking ahead The report shows brands are rethinking their ad strategies and moving to cross-platform approaches, including retail media. billion in 2024.

Growth 80

Growth Retail Networking Market share 80

Hubspot

NOVEMBER 6, 2024

One of the most incredible AI forecasting success stories I know is from Target, the Minneapolis-based retail giant. Target achieved this by using customer data to forecast buying behavior and corner the baby-on-board market. What future trends should we be aware of in customer preferences? How Does AI Forecasting Work?

Technique 52

Technique Networking Promote Retail 52

Salesforce

OCTOBER 29, 2024

You can see glimpses of who your customer is, but you’re missing the bigger picture. According to our “State of Marketing” report, only 31% of marketers are fully satisfied with their ability to unify customer data sources, and only 32% are completely satisfied with how they use customer data to create relevant experiences.

Customers 72

Customers Retail CRM Healthcare 72

Martech

DECEMBER 20, 2024

The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” ” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. So what if Google sells Chrome?

Retail 121

Retail Networking Clients Follow-up 121

Salesforce

MARCH 20, 2025

It means using smart systems and tools that can handle more customers and information as your business grows. Cloud computing technology refers to delivering various computing services over the internet, including storage, databases, software, analytics, and networking capabilities. But this doesn’t mean it’s costly.

Technology 81

Technology Technology CRM Campaign 81

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. There’s no proven playbook.

GTM 62

GTM Up-sell Start-ups Gaming 62

Hubspot

FEBRUARY 12, 2025

The idea is to target industries where AI can deliver significant value, such as healthcare, education, or retail. Remember, as an AI entrepreneur, your ultimate goal is to build an economically viable solution that delivers tangible benefits to your customers. Source A key lesson to take away: Listen to your customers.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Martech

MARCH 31, 2025

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX) is gaining traction. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds.

B2C 124

B2C B2B Drivers/motivators Negotiate 124

Hubspot

MARCH 11, 2025

We were building a digital product for retailers, as well as food and cosmetics manufacturers. Not only did he have a lot of contacts at retail and consumer goods brands. Not only did he have a lot of contacts at retail and consumer goods brands. Things changed when our boss decided to join forces with a business partner.

Legal 36

Legal Real Estate Retail Angle 36

Hubspot

MARCH 14, 2025

Other popular use cases for AI across different industries include: Customer service teams using chatbots and virtual assistants to handle routine and repetitive customer inquiries. Ecommerce and retail businesses using algorithms to learn consumer preferences and offer personalized shopping and browsing experiences.

Legal 36

Legal Construction Appointment Healthcare 36

Hubspot

FEBRUARY 17, 2025

Incorporate a social aspect to the trainings, such as networking sessions, happy hours, or an offsite that encourages participation. However, its especially important at retail and software companies. How to Overcome This Make training sessions interactive with Q&As, quizzes, and discussions.

Legal 36

Legal Intrinsic Promote Teamwork 36