Martech

APRIL 30, 2025

Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver on your promises they simply expect you to. Brand trust and brand value depend on each other.

Trust 88

Trust Campaign Price Strategize 88

Sales Gravy

OCTOBER 31, 2024

and guest Neil Cameron discuss the evolving landscape of B2B sales, focusing on how to adapt to millennial buyers, the importance of authenticity in digital sales, and strategies for building trust in the modern sales environment. Honesty and authenticity help build trust, the cornerstone of successful digital sales.

Trust 97

Trust Finance B2B Pitch 97

Martech

SEPTEMBER 11, 2024

Organizations often claim to be customer-centric. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. UX/UI is in charge of making life easier for customers.

Cross-sell 110

Cross-sell Customers UX A/B testing 110

Salesforce

MAY 15, 2025

From automating customer service interactions to assisting employees with complex tasks, agents promise unprecedented efficiency and personalized experiences. Yet, as organizations lean into this future, a critical question looms large: Can we truly trust AI agents with our most sensitive data and fundamental operations?

Government 85

Government Trust Negotiate Healthcare 85

Martech

AUGUST 21, 2024

Delivering a seamless customer experience is crucial for staying competitive. An integrated customer technology strategy resolves this issue by aligning all these technologies to work together. Sales and customer support departments operate the same way. This silo approach only serves the company, not the customer.

Technology 110

Technology Technology Customers Transportation 110

Salesforce

MAY 5, 2025

As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, thats no easy feat. But the OXXO team knew that establishing personalized customer connections at scale would be critical to their success.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Sales Pop!

DECEMBER 14, 2024

Focusing on customer service but ignoring customer care is a routine error in business that can badly affect future growth. A recent experience clearly defines each term and magnifies the vital nature of customer care. The customer service was excellent. However, our enthusiasm quickly faded.

Service 130

Service Growth Customers Trust 130

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. How do these shifts in behavior impact a more complicated service like insurance? Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. In the same survey, 64.2%

Promote 116

Promote Trust Service Referrals 116

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 124

Customers Networking UX Engineering 124

Sales Pop!

JANUARY 10, 2022

In today’s customer-centric world, customer experience is everything. The Correlation Between Customer Experience and Sales Success. Customer experience (CX) describes a customer’s journey. This journey begins the moment a customer learns of a product or service, and after.

Customers 246

Customers Repeat business Promote Referrals 246

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Drivers/motivators 129

Drivers/motivators Represent Contact Service 129

Martech

SEPTEMBER 13, 2024

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Combining three major Salesforce tools — Agent Builder, Model Builder and Prompt Builder — Agentforce provides out-of-the-box bots that can be used across industries and customized using inexpensive, low-code tools.

Launch 115

Launch Pitch Represent B2B 115

Salesforce

MAY 20, 2025

Despite the rise of newer digital channels, email remains one of the most widely used customer support channels. According to our research, 90% of service organizations still rely heavily on email. Its asynchronous nature allows customers to send inquiries at any time, without needing to wait on hold.

Service 52

Service Customers Drivers/motivators Contact 52

Salesforce

DECEMBER 18, 2024

B2B (Business-to-Business) customer service is complex, involving multiple relationship layers, big transactions, and specific support needs that need extra attention. With fewer but larger customers, the stakes are high. Lets look at how you can use Agentforce to transform your B2B customer service.

Service 52

Service B2B Customers Trust 52

Salesforce

AUGUST 29, 2024

Agents are set to become ubiquitous across every area of our lives, and to profoundly transform how businesses operate and interact with customers. For example, a service agent can act as your company’s most knowledgeable technical support representative, available 24/7 to handle every request.

Trust 130

Trust Represent Price Government 130

Adaptive Business Services

APRIL 30, 2025

Making the sale is not the same thing as making a customer. A sale is transactional; a customer is relational. While a single sale might boost your numbers this month, a loyal customer can contribute to your success for years to come. You exceeded customer expectations – You made the sale and you made a customer!

Customers 71

Customers CRM Quota Trust 71

Heinz Marketing

AUGUST 9, 2024

However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers. Use AI tools to analyze customer behavior, preferences, and trends. Here’s how you can achieve this balance effectively.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Salesforce

SEPTEMBER 12, 2024

Explore the Trust Zone inside the Trailblazer Forest to check out the latest security and privacy product demos and our new Cyber Challenge game activation! Welcome to the Trust Zone Near the entrance of the Trailblazer Forest is where you’ll find the Trust Zone, your ultimate destination for all things security-related.

Government 131

Government Gaming Trust Education 131

Martech

AUGUST 20, 2024

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. for five years, has deep knowledge of the company’s customers through trade show conversations, small business marketing classes and her work experience. Those who are skeptical of the latest.

Consult 130

Consult Technology Technology Represent 130

Hubspot

AUGUST 20, 2024

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Despite 97% of respondents wanting help from data, 72% admitted that between the sheer volume of data, and a lack of trust in it, they ended up making no decision at all.

Conversion 78

Conversion Customers Gambling B2C 78

Martech

OCTOBER 31, 2024

Do consumers trust AI? Do they trust companies to use AI? consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey. Highest: T-Mobile 28%, lowest: Olive Garden 13%) 51% mostly trust companies to use AI ethically, according to Salesforce. answered yes.

X-functional 114

X-functional Launch Trust Technology 114

Martech

JULY 25, 2024

Loss aversion Highlight what customers stand to lose if they don’t act. Social proof Probably the most common these days, this concept can enhance trust and credibility. Customer reviews, testimonials and user-generated content showcase real experiences, helping potential customers feel more confident in their choices.

Drivers/motivators 126

Drivers/motivators Technique Price Trust 126

Salesforce

OCTOBER 28, 2024

This isn’t a distant dream, though: It’s the reality we’re shaping in partnership with our customers at Salesforce. But the potential of artificial intelligence (AI) agents can only be realized if they’re trusted to act on someone’s behalf. Get started Trust patterns for Agentforce Trust in AI is still in its infancy.

Trust 111

Trust Represent Legal Customer Relationship Management 111

Salesforce

SEPTEMBER 19, 2024

Marketing Cloud Advanced Edition expands on the capabilities of Marketing Cloud Growth Edition, giving small business marketers more advanced AI and automation capabilities as they look to scale personalization with trusted data, create more efficient workflows, and optimize their outreach. More on that below. Test your journeys in real-time.

Territory 126

Territory Launch Growth Contract 126

Salesforce

NOVEMBER 18, 2024

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business?

Service 52

Service Non-Profits Territory Trust 52

Salesforce

MARCH 12, 2025

Excellent customer service and smooth online experiences have become table stakes for financial services institutions (FSI) to attract and retain customers. While competitive rates, fees, and pricing are key factors in driving loyalty to an FSI, customers expect more digital-first experiences.

Service 59

Service Represent Government Trust 59

Martech

SEPTEMBER 6, 2024

Today, the company has 7,000 customers using its Own Data Platform, which provides data archiving, seeding, security and analytics capabilities. Salesforce acquires Tenyx Earlier this week, Salesforce also announced a definitive agreement to acquire Tenyx, which develops AI-powered conversational voice agents for customer service.

CRM 111

CRM Trust Service Closing 111

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. The bots are customized using inexpensive, low-code tools. Service Agent , which replaces chatbots in handling customer service.

Launch 126

Launch Represent Engineering CRM 126

Cerebral Selling

DECEMBER 5, 2024

We have a unique solution, leading technology, and an amazing, experienced team, but our customers still see us as a commodity! I was recently training the team at Salesforce and asked the reps how they typically communicate their value to customers. And if you sound the same as everyone else, your customers will think you’re the same.”

Pitch 130

Pitch Sales Retail Technology 130

Iannarino

JUNE 29, 2021

To execute this strategy, you would share your company’s origin story and how many decades it’s been in business, proof positive that clients can trust it for many years to come. Later incarnations included organizational charts of the executive leadership team, a map of locations, and a list of customers with instantly recognizable logos.

Clients 344

Clients Price Technology Technology 344

Salesforce

OCTOBER 14, 2024

Agentforce is a suite of out-of-the-box AI agents — autonomous, proactive applications designed to execute specialized tasks — and a set of tools to build and customize them. Agentforce represents a quantum leap in AI automation for customer service, sales, marketing, commerce, and more. Transfer to human agent.

Engineering 128

Engineering Represent CRM Follow-up 128

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. If it doesnt, the ads will alienate customers.

Retail 119

Retail Networking Transportation Hospitality 119

Martech

OCTOBER 31, 2024

Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. This innovation aims to foster trust and streamline access to vehicle ownership for Hispanic consumers, supporting their journey into the financial mainstream.

Objectives and Key Results 133

Objectives and Key Results Retail Finance Launch 133

Salesforce

OCTOBER 30, 2024

While AI promises to revolutionize everything from ad targeting to customer service, let’s admit it — there’s still a lot we don’t know. What does “trusted AI” actually mean? Depending on which cloud you work in — Sales, Marketing, Service, or Commerce — different features will be available to start your AI journey.

Campaign 111

Campaign Trust Strategize Promote 111

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. This went a long way toward earning back customer trust.

Strategic partnership 133

Strategic partnership Strategic planning Represent Sports 133

Search Engine Land

JULY 25, 2024

But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. Retention of the existing customer base should be prioritized. The most common definition is the total number of people who could possibly use a product or service.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Salesforce

OCTOBER 2, 2024

For instance, with the right customer relationship management (CRM) you can install a free chatbot to respond to customers. There are several benefits of AI for small businesses, including: Improved customer service Our research shows that 65% of customers now expect companies to adapt to their changing needs and preferences.

Customer Relationship Management 122

Customer Relationship Management Education CRM Relationship Management 122