Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. At the heart of this issue lies an important issue: MOps must learn to speak the C-Suite language. Why the disconnect?

Intrinsic 116

Intrinsic CTR Strategize Presentation 116

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Nobody wants their leader to tell them to “do more with less” because of what it will ultimately result in — missed targets. Instead of telling your team to “do more with less,” I’d recommend re-phrasing the statement to “Get more value out of what we have.”

Contract 105

Contract Technology Technology Price 105

Martech

DECEMBER 12, 2023

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. .”

Drivers/motivators 124

Drivers/motivators Technology Technology Campaign 124

Search Engine Land

JANUARY 11, 2024

OpenAI’s APIs, especially the large language model (LLM) GPT-4 and its chatbot ChatGPT, have gained significant popularity in the past year. Help you understand the different areas where ML-based automation can help boost efficiency and improve outcomes for digital marketers.

Objectives and Key Results 129

Objectives and Key Results Follow-up Start-ups Engineering 129

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. We guarantee you’ll find at least one, and likely more, that can help you. They also do a great job answering listener questions.

Gambling 105

Gambling B2B Launch Drivers/motivators 105

The 5% Institute

OCTOBER 20, 2022

That’s why when selling finance products, you need to have a slightly different format and process to close more consistently. That’s why when selling finance products, you need to have a slightly different format and process to close more consistently. BANT stands for: Budget. Time frame.

Finance 138

Finance Product Sell Objectives and Key Results 138

Search Engine Land

APRIL 5, 2024

When you work in an industry like SEO , staying updated on new technologies is crucial. But, not all learning needs to be about link building, content or technical aspects of SEO. Dig deeper: How communication issues prevent you from getting buy-in for SEO 2. It’s also valuable to look outside of the industry.

Drivers/motivators 117

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 117

Martech

JANUARY 25, 2024

Ruth Stevens found her way into B2B marketing by accident, as many B2B marketers do. Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. Q: How did you get into marketing, as a career?

B2B 82

B2B Drivers/motivators Education Technology 82

Search Engine Land

FEBRUARY 27, 2024

Why do AI bots like GPTBot crawl websites? Understanding why bots like GPTBot do what they do is the first step to embracing this technology and leveraging its potential. million sites ) of the learning body for these LLMs. The more sites these bots can crawl, the more they learn and the better they can become.

Legal 108

Legal Technology Technology Commission 108

Martech

MAY 15, 2024

Are you trying to find that “just right” solution to create the perfect martech stack? It’s important to have a clear vision of what you’re chasing so that you can properly align tools to support the journey. Next, how will you determine success? Here are a few ways to find your “just right.”

Contract 55

Contract Objectives and Key Results Technology Technology 55

Search Engine Land

APRIL 17, 2024

You don’t need to take any action on your existing setup. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. For example, you could mark an important event like a purchase or newsletter subscription as a key event.

Conversion 120

Conversion Gaming Objectives and Key Results Referrals 120

Search Engine Land

JANUARY 26, 2024

But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Managing client transitions seamlessly As a search agency, you are always trying to win new business. Winning is great, but you never only win. You also lose and churn the base as well.

Clients 90

Clients Referrals Trust Pitch 90

Martech

JUNE 16, 2023

One of the things I enjoy the most about my job is how much I learn from my clients and colleagues. Over the years, I have had the incredible opportunity to work with some big brands and incredibly smart people and engage with innovative thinkers I am proud to call my clients. Remember that he was not saying marketing should do this.

Growth 122

Growth Clients Technology Technology 122

Martech

JULY 13, 2023

There are plenty of articles about what one should do in marketing — best practices , hacks, tips, tricks and so on. In other words, what one should not do. Here are a few ideas of what not to do in marketing operations. Don’t forget the legal department Legal and marketing departments have a love-hate relationship.

Legal 97

Legal Promote B2B Closing 97

The 5% Institute

MARCH 17, 2022

In this article, we’ll share five non pushy sales techniques we encourage you to use regularly, so you can close sales more effectively, and in a consultative manner. The reason we’ve called these non pushy sales techniques, is because they can give you excellent results without breaking rapport.

Technique 143

Technique Closing Sales Presentation 143

Search Engine Land

OCTOBER 20, 2023

SEO outputs vs. SEO outcomes: How do they differ? Merely tracking outputs, without an eye on the larger business objectives, can sometimes miss the mark in achieving company goals. A myopic focus on inputs, outputs, and details that may or may not move the needle often leads SEOs to miss the forest for the trees.

User Experience 124

User Experience Growth Conversion Engineering 124

The 5% Institute

NOVEMBER 8, 2022

In this article, we’ll be looking at eight selling tips for beginners to help you win more sales and serve more people, in a consultative and non-pushy way. Selling Tips For Beginners #1 – Have A Road Map. Selling Tips For Beginners #1 – Have A Road Map. Related article: Marketing Strategy 101 – What You Need To Know.

Sell 137

Sell Up-sell Presentation Clients 137

Search Engine Land

MARCH 29, 2024

If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. How agile project management stops FOMO An agile approach makes you part of the process with the teams that get things done. Sound familiar ?)

X-functional 93

X-functional Objectives and Key Results Meeting Engineering 93

The 5% Institute

JUNE 23, 2022

In this article, we’ll uncover five powerful critical selling skills to help you consistently close more sales. Whether you’re a Sales Professional, Business Owner or Entrepreneur; these details will help you win more sales in a consultative way. Critical Selling Skills – 5 x Must Haves. Handling objections. Finding pain.

Sell 142

Sell Consult Presentation Clients 142

Search Engine Land

OCTOBER 24, 2022

The new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. Instacart says that “by minimizing the choices you have to make when creating campaigns this new framework streamlines the process. When you want to reach the right consumers to generate awareness.

Process 95

Process Campaign Engineering Follow-up 95

The 5% Institute

JANUARY 10, 2022

Cold calling incorrectly can potentially harm your sales efforts – which is why in this article, we’ll go through our recommended cold call script, to help you win more sales. Before we go into our cold called script it’s important to learn and define what cold calling actually is. Learning about potential decision makers.

Cold Call 144

Cold Call Objectives and Key Results Pitch Clients 144

Martech

SEPTEMBER 27, 2023

I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.) Simply having the right technology will not help you develop a better customer or digital experience. This means you have to talk to your customers.

Customers 113

Customers Technology Technology Clients 113

Martech

JANUARY 31, 2024

How and when you apply good leadership skills makes all the difference. You may push back and discuss whether you have the resources you need to achieve the goals. You might gather some data to help make your case. There are still going to be goals you need to communicate to your team.

Objectives and Key Results 111

Objectives and Key Results A/B testing Legal Finance 111

The 5% Institute

NOVEMBER 3, 2021

Cold calling incorrectly can potentially harm your sales efforts – which is why in this article, we’ll go through our recommended cold calling process, to help you win more sales. Before we go through the cold calling process, it’s important to learn and define what cold calling actually is. Learning about potential decision makers.

Cold Call 145

Cold Call Process Objectives and Key Results Pitch 145

The 5% Institute

APRIL 11, 2022

In this article, we’ll uncover five powerful virtual selling skills to help you consistently close more sales. Whether you’re a Sales Professional, Business Owner or Entrepreneur; these details will help you win more sales in a consultative way. The types of questions we recommend you ask should be: Learning how they buy.

Closing 138

Closing Sell Consult Presentation 138

The 5% Institute

APRIL 13, 2021

One of the most effective things you can do with your sales team, is to introduce activities to practice sales conversations and other sales tasks to improve their effectiveness. If you do a bit of Googling, you’ll find that there are a vast number of practice sales activities you can do with your team.

Closing 145

Closing Objection handling Gaming Sales 145

Martech

FEBRUARY 20, 2024

It’s not much, but it’s enough to make me not want to do it again. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world. How do we prevent mistakes from happening in email?

Objectives and Key Results 117

Objectives and Key Results Retail Campaign Appointment 117

Lead Fuze

DECEMBER 15, 2023

They have something in common – a business mindset. But what is this elusive trait, and more importantly, how can you develop it? Unpredictable tides of market conditions may shake your boat, but with the right mental compass – an entrepreneurial mindset – you steer towards success.

Objectives and Key Results 105

Objectives and Key Results Networking Growth Strategize 105

Martech

MAY 8, 2023

Discovery The discovery stage involves learning, documentation and shared learning phases. Learning phase Discovery shouldn’t feel like halting progress, although it’s a good time to reflect and re-set. Where do they get stuck? When do they reach “goals” (across funnels)?

A/B testing 110

A/B testing Campaign Clients Referrals 110

The 5% Institute

MAY 18, 2021

Making a great first impression in your sales conversations is key, and in this article, we’ll look at ten sales questions to ask customers to help you with this. Objection handling. Read on to learn our recommended sales questions to ask customers. What are you currently working on at the moment?”. Qualification.

Objection handling 140

Objection handling Objectives and Key Results Customers Sales 140

Search Engine Land

OCTOBER 6, 2023

Whether you have just built your first search campaign or have already set up thousands, once you hit the “launch” button, you’re probably already thinking about how to effectively track and share the results of your efforts. How are you pacing to your budget? What metrics are important?

Objectives and Key Results 120

Objectives and Key Results CTR Campaign Territory 120

Martech

MARCH 12, 2024

You also know who those “best” customers are. But do you know who your next best customers are? I propose that you deploy very specific strategies to identify them and nurture them to their potential, even before they’ve signed their first contract. The objective: happier customers that stay longer and buy more.

Customers 96

Customers Drivers/motivators Construction Legal 96

The 5% Institute

APRIL 26, 2022

Consistent sales are the lifeblood of any Business Owner, Sales Professional or Consultant , and you need to learn how to make your sales without winging it – which is why we’ve created this sales 101 list of requirements you should know. Sales 101 Tip #1 – Have A Plan. Sales 101 – Tips All Salespeople Should Know.

Sales 142

Sales Presentation Clients Consult 142

Search Engine Land

NOVEMBER 2, 2023

Mastering SEO is not just about understanding which optimizations will drive the desired outcomes but also a reflection of meta-skills like learning and goal-setting that enable us to achieve our goals. In our previous article, we delved deep into the meta-skill of learning advanced concepts that elevate one’s SEO game.

Objectives and Key Results 103

Objectives and Key Results Drivers/motivators X-functional Clients 103

Martech

JUNE 27, 2023

If you haven’t yet transitioned to its successor, Google Analytics 4 (GA4), on July 1 Google will automatically do it for you. While GA4 is a powerful tool with a great price point (the standard version, at least, is free), it may not be for you. So, even if you do use GA4, you will have to learn a new system.

Healthcare 99

Healthcare Price Clients Meeting 99

The 5% Institute

DECEMBER 5, 2021

Cold calling incorrectly can potentially harm your sales efforts – which is why in this article, we’ll go through our recommended cold call sales training, to help you win more sales. Before we go through our cold call sales training, it’s important to learn and define what cold calling actually is. Do Cold Call Sales Scripts Work?

Cold Call 133

Cold Call Objectives and Key Results Pitch Sales 133

Martech

MAY 24, 2023

For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Worryingly, these customers say that if they perceive emails as irrelevant, they will unsubscribe – something easier than ever to do.

B2C 104

B2C Promote Start-ups B2B 104