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Google launches new report that flags checkout issues on e-commerce sites

Search Engine Land

Google has launched a new report to help brands identify checkout problems. The Checkout Journey report displays the count and percentage of users who initiated checkout on your e-commerce site or app and successfully and then completed each subsequent step in the checkout process.

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6 Tips to Increase Your E-commerce Conversion Rate

Sales Pop!

Are you looking for ways to boost your e-commerce conversion rate? Whether optimizing product pages, updating the user interface, or launching a marketing campaign, here are six tips to get more shoppers buying from your store and increasing conversions in the long run.

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TikTok partners with Amazon for in-app shopping

Search Engine Land

This integration comes as TikTok Shop, launched about a year ago, seeks to gain traction in the e-commerce space. Amazon is expanding its reach across social media platforms, having signed a similar deal with Pinterest and existing partnerships with Instagram, Facebook, and Snapchat. Between the lines.

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Your SaaS New Year’s Resolutions for 2025

SaaStr

Shopify is seeing higher e-commerce growth at almost $10B ARR (!) Launch a truly great second product. Launch a truly more valuable, new higher-end edition. Launch a truly more valuable, new higher-end edition. But launching a new, more enterprise / more powerful / better edition? And sell hard there.

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Instacart launches shoppable ads

Martech

Big brands look to e-commerce. A study just out from the World Federation of Advertisers and dentsu international reports that 71% of major multinationals say e-commerce is either “critical” (51%) or “very important” (20%) in the year to come. The post Instacart launches shoppable ads appeared first on MarTech.

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Effectively Balancing AI and Human Touch in Marketing

Heinz Marketing

For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. Personalized Product Recommendations: Use AI to offer personalized product suggestions on your e-commerce site, increasing the likelihood of conversion.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

Examples: Nosto is a SaaS-based personalization platform designed for e-commerce businesses. To address these issues, Zoom launched the “Zoom One” bundle, consolidating core functionalities and reducing the number of standalone add-ons.

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