Search Engine Land

JANUARY 17, 2024

Platforms like Facebook , X, LinkedIn , Instagram , Pinterest and TikTok have unique formats and user expectations that require tailored content to engage with different segments of an audience effectively. Google presents diverse content in various formats to address customer needs. Third-party sites such as review platforms (e.g.,

Entertainment 127

Entertainment Engineering Presentation Education 127

Hubspot

FEBRUARY 9, 2018

How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. The format of slides with a person speaking on screen has been done time after time.

SQL 203

SQL Follow-up Promote Prospecting 203

ClickFunnels

DECEMBER 8, 2021

We recommend going with an ebook that you can then sell in a PDF format. Is it an ebook, an online course, a coaching program? A lead magnet is a freebie that you offer to potential customers in exchange for their email address. It can be anything that they can either download to their device or access online: A report.

Lead generation 263

Lead generation Sales Price Follow-up 263

Sales Pop!

JANUARY 25, 2024

These resources, ranging from ebooks, checklists, and templates to whitepapers and guides, offer immense value to your audience. Some may prefer the in-depth analysis of an ebook, while others might lean towards the quick, accessible nature of a video or podcast. Make your content accessible to all, including those with disabilities.

Education 59

Education Real Estate Trust Engineering 59

ClickFunnels

AUGUST 9, 2021

For your own business, you could create a… Free ebook Free masterclass Free downloadable resource Free checklist. They specifically designed to try and convert people to your ideology and your way of thinking (see the “hook, story, offer” format in tip #8). cool, right? These types of lead magnets work really well.

Conversion 236

Conversion Sales Real Estate Follow-up 236

Martech

APRIL 18, 2024

In which formats? GlossAI.co : This platform helps you craft video shorts, ebooks, blog posts, and carousels from your long-form video content. Integrations. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? Desired outputs. Do the results need to be exportable? Historical data.

Strategize 123

Strategize Education Price Service 123

ClickFunnels

SEPTEMBER 22, 2021

You can pick the issue that comes up most frequently and address it in a format that you are most comfortable with: an ebook, a video, etc. Use benefit-driven copy such as “Get Your Free Ebook Now” instead of generic copy like “Download”. A masterclass. A video course. An email course. …etc. …etc.

Niche 244

Niche Education Start-ups Up-sell 244

Hubspot

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? With pre-designed but easy-to-customize templates (for page formats like landing pages, homepages, purchasing pages, or blog posts), you can build a fully operational website from scratch with zero coding knowledge. Ebooks are favored for their convenience.

Product 72

Product Sell Education Launch 72

ClickFunnels

JANUARY 28, 2022

Take a look at this exit-intent pop-up that he uses on the Social Triggers homepage : Note the copy on the two buttons: “GIMME THE FREE EBOOK” “I REJECT THE FREE EBOOK”. Do they really want to reject that free ebook? Video landing pages are landing pages where the entire pitch is presented in a video format. They convert!

Lead generation 231

Lead generation Follow-up Up-sell Start-ups 231

Heinz Marketing

MARCH 29, 2022

Moreover, people retain up to 95% of information shared in video format vs. just 10% of information shared in written format. Try making a short video of yourself referencing the last conversation you had with them , and if that hasn’t happened yet, make it about the eBook they just downloaded. How to Incorporate Video.

B2B 105

B2B Follow-up Up-sell Sales 105

Search Engine Land

JANUARY 16, 2024

Some suggested variables to test: Format: How-to guides, ebooks, webinars, videos, industry reports, whitepapers, case studies, surveys and quizzes, and problem-solving templates. Tactic: Lead magnets, promos, contests, giveaways, challenges, influencer partnerships.

Growth 107

Growth Customers Referrals SQL 107

ClickFunnels

AUGUST 1, 2022

As you can see, they vary in terms of format, length, and the level of investment required. Say, if you are selling a $97 course on online dating as your middle offer, a $7 ebook on optimizing one’s dating profile might work well as a downsell. It can be anything that they can either download to their device or access online: A report.

Cross-sell 130

Cross-sell Pitch Sales Niche 130

Search Engine Land

FEBRUARY 6, 2023

Plus, bloggers continually report that longer content formats such as guides and ebooks are most effective. Finally, as we move further into the age of multimedia content, don’t discount alternative content types when discussing the long-form format. For one thing, longer content tends to perform better than short content.

UX 98

UX Transportation Trust Engineering 98

Search Engine Land

MARCH 6, 2023

The content types and formats that will bring the best results for your specific situation. Tips for creating a content strategy document Create your content strategy document in a shareable format, like in a shared Google Doc, or upload your document to Dropbox, Google Drive, or some other file-sharing platform.

Strategize 98

Strategize Promote Government Process 98

SaaStr

FEBRUARY 1, 2021

Email is fine and all, eBooks have their place, but there is no human interaction there. You can alternate the format every week, but doing one every week will force you to do it and level things up: Some can be product demos. Because think of webinars as scaleable ways to interact, as a human being, with groups. No Q&A.

Prospecting 120

Prospecting Campaign Product Customers 120

ClickFunnels

SEPTEMBER 27, 2021

Pick the issue that comes up most often and provide a free solution to it in a format that makes the most sense. Use benefit-driven copy such as “Get Your Free Ebook Now” instead of generic copy like “Download” or “Subscribe”. A lead magnet is a freebie that you offer to potential clients in exchange for their email addresses.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

criteria for success

OCTOBER 7, 2022

So for my upcoming eBook, Leadership for Organizational Growth , I decided to write about burnout and stress, and how leadership can work with their teams to ensure a physically and psychologically healthy work environment. This can lead to the formation of a well-being social network where none previously existed. Download Now.

Meeting 95

Meeting Drivers/motivators Networking Clients 95

Search Engine Land

MARCH 3, 2023

Choose content topics and formats. What content types and formats will you publish? Content manager : Who will be in charge of managing blog posts, including formatting, scheduling, and publishing? Every content strategy should provide direction on key points. Here’s a quick breakdown. Define your audience.

Real Estate 103

Real Estate Promote Cross-sell Sports 103

Search Engine Land

JUNE 2, 2023

Every blog, article, ebook, case study, landing page, infographic, video – you name it – can work hard to connect with your audience at the right place and time. Types of content : How-to guides, checklists, infographics, informative blogs, ebooks, and social media posts. Include both formats and topics. Content mapping.

Education 122

Education Follow-up Start-ups Pitch 122

Hubspot

DECEMBER 21, 2020

Additionally, copywriting varies depending on your audience, purpose, and format — copywriting for an Instagram post, for instance, is entirely different than copywriting for a press release. Ebooks are one of the most common types of content copywriters can create. Here's an example of a general ebook template. Conclusion Page.

Contact 101

Contact Follow-up Service Closing 101

ClickFunnels

SEPTEMBER 23, 2021

Pick the issue that comes up the most frequently and provide a free solution to that problem in a format that makes the most sense. Once you have your manuscript, you should self-publish it on Amazon in both Kindle and paperback formats and create the audiobook version for Audible. A masterclass. A video course. An email course.

Real Estate 212

Real Estate Niche Lead generation Promote 212

Heinz Marketing

MAY 22, 2020

Moreover, budget that had originally been assigned to events and other field marketing is now being converted into budget for long-form content like eBooks, since people working from home have slightly more free-time—and desire—to learn and grow their knowledge. Is your company leveraging video more often or in a different way than before?

B2B 97

B2B Presentation Consult Prospecting 97

Sales Pop!

APRIL 16, 2022

You can also upload a URL, such as for an ebook so that no space is taken up in CRM for storage. Pipeliner CRM has had for some time integrations with Word, Excel, Google docs, and sheet formats, and with these, you can create templates. Folders can be created and then dragged and dropped where needed. Document Templates.

CRM 98

CRM Pipeline Appointment Finance 98

Search Engine Land

APRIL 24, 2023

This format helps readers find the information they’re looking for without having to hunt through unlabeled paragraphs that all bleed together. For that reason, consider adding links to related blog posts, ebooks, or even full-length books to allow the reader to learn more.

Education 100

Education Trust Start-ups Follow-up 100

Salesforce

APRIL 1, 2022

Download the ebook. That’s what fintech company nCino did in 2021, when it transformed nSight, its annual, in-person user conference, to a completely virtual format. Download the ebook. Read on to learn more about the secrets to their success and get practical tips you can apply to your own marketing strategies.

Campaign 98

Campaign B2B Strategic partnership Healthcare 98

Hubspot

JUNE 23, 2017

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. And we wondered if changing the format of our content offers would change conversion rates, too. What We Do. What We Wondered.

Contact 74

Contact Technique Education A/B testing 74

Adaptive Business Services

MARCH 14, 2018

In addition to 100’s of articles, I wrote a book with a publisher and also created a very nice eBook with the help of my friend and mentor, Neal Schaffer. It is longer than your average eBook but, shorter than a traditional book. I wanted to create an eBook and an accompanying paperback. If you want to create an eBook … KDP.

Cross-sell 54

Cross-sell Networking Start-ups CRM 54

Hubspot

JUNE 3, 2020

While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content. It wasn't terribly busy, and the design seemed to directly support the ebook.

A/B testing 98

A/B testing Promote Engineering User Experience 98

PandaDoc

APRIL 24, 2023

Typical types of content involved in a sales enablement strategy include case studies, testimonials, product sheets, messaging guides, articles, email templates, ebooks, reports, and whitepapers. Ebooks: Downloadable guides on how your sales team should handle particular customer call scenarios.

Objectives and Key Results 52

Objectives and Key Results Sales Cross-sell CRM 52

The 5% Institute

JULY 5, 2023

Whitepapers and eBooks Whitepapers and eBooks are in-depth, authoritative documents that provide valuable insights, research findings, and industry knowledge. Infographics Infographics combine visuals and concise text to present complex information in a visually appealing and easily digestible format. Absolutely!

Objection handling 52

Objection handling Sales Click Through Rate Lead generation 52

Heinz Marketing

APRIL 21, 2020

All in on ebooks: Several CMOs shared that some of their events and field budget has been diverted to long-form content, namely ebooks and data/research-based reports. Develop action plans for the next week or weeks, and know that your team might need time/space to adjust themselves to the new pace.

B2B 98

B2B GTM Start-ups Education 98

Hubspot

MARCH 14, 2018

And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. How Are They Different From Blog Posts and Ebooks? There are also ebooks and blog posts -- both of which have various differences from a whitepaper.

Education 99

Education Legal Promote Pitch 99

criteria for success

JUNE 10, 2021

So for my upcoming eBook, Leadership for Organizational Growth , I decided to write about burnout and stress, and how leadership can work with their teams to ensure a physically and psychologically healthy work environment. This can lead to the formation of a well-being social network where none previously existed. Download Now.

Meeting 78

Meeting Drivers/motivators Networking Clients 78

Hubspot

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations.

Entertainment 101

Entertainment Government Angle Promote 101

The 5% Institute

JULY 25, 2023

eBooks and Whitepapers Offer in-depth eBooks and whitepapers that provide comprehensive solutions to common challenges faced by your target audience. Not only are these formats enjoyable, but they also encourage active participation, resulting in a higher likelihood of lead conversion.

A/B testing 52

A/B testing Lead generation Click Through Rate Campaign 52

Hubspot

MARCH 28, 2019

These are things like ebooks, free email courses, webinars, etc. This could be many things, but it usually looks like a long-form piece of content - an ebook, a webinar, a gated email course, a free tool, etc. Here are several different lead magnet ideas and formats : The ebook. The email course.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

Hubspot

OCTOBER 18, 2018

From the very early days of cave walls, clay tablets and papyrus to the modern era of eBooks, the publishing industry has undergone many major changes. 1940-1970: The first eBook is published, although historians disagree on which one was truly first. 2011: eBook sales surpass printed books for the first time in history.

Contract 73

Contract Retail Pitch Non-Profits 73