Iannarino
NOVEMBER 30, 2022
Selling isn't the easiest craft to learn. In B2B sales, selling is a series of complex, dynamic conversations about change and better results. It takes time to develop conversational selling and even more time to acquire the experience that will eventually let you create value for your prospects and your clients. There are, however, ways you can speed the process of learning sales.
Membrain
NOVEMBER 30, 2022
Every year, sales technology usage (and spend) goes up. And every year, sales performance heads the other direction.
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RAIN Group
NOVEMBER 30, 2022
2023 is shaping up to be a challenging year for sellers. With economic uncertainty and organizations everywhere tightening their belts, sellers are hard-pressed to stay efficient and keep revenue flowing. So how can you and your sellers stay on track and cross the finish line strong? There are plenty of ways to get the most out of the team you already have.
Martech
NOVEMBER 30, 2022
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences. .
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
NOVEMBER 30, 2022
LinkedIn just announced three new features for brands to promote products, monitor trends, and do more with newsletters. Let’s jump in. Generate more newsletter subscribers. With LinkedIn Newsletters , you can publish recurring Articles and build a subscriber community via a one-time notification to your Page followers and ongoing notifications to your Newsletter subscribers.
Martech
NOVEMBER 30, 2022
More than 150,000 companies are Salesforce customers. Salesforce’s share of the CRM market is about 25%. Few customers take advantage of the thrice-yearly release updates rolled out to every Salesforce user. I get it. Folks aren’t always paying attention to the releases because they’re focused on running their business, tending to the million things that come up each day.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
NOVEMBER 30, 2022
Meet our newest Trailblazer Virtual Bootcamps New to Salesforce? Curious about Marketing Cloud? Created with you in mind Growth equals change Kick-start your learning journey. Whether or not we work or stay at home to care for kids, a lot has changed for all of us these past few years. Where and how we work and what and how we need to learn to be successful are evolving.
Search Engine Land
NOVEMBER 30, 2022
There are many questions about content length in SEO and what ranks the best. While Google says there’s no specific word count they recommend, some studies have shown that long-form content tends to rank higher than short-form. If you’re interested in writing long-form content, you probably want to make sure it’s going to rank, get read, and convert so you create an ROI for your effort.
SaaStr
NOVEMBER 30, 2022
Dear SaaStr: What Percentage of Total Incoming Deals Do VCs Invest In? Right here, right now? <1. Oooh maybe but not yet, excited but need to see more? >5. Deals seen per month? Lots! But always hoping to have more of the “this is a no brainer” moments, that would be nice. — Ann Bordetsky (@annbordetsky) November 7, 2022. Yes, it’s tiny, nominally it’s 1% or so everywhere … but like many statistics, that number is misleading.
Search Engine Land
NOVEMBER 30, 2022
There is a lot of fervor in the SEO industry for Python right now. It is a comparably easier programming language to learn and has become accessible to the SEO community through guides and blogs. But if you want to learn a new language for analyzing and visualizing your search data, consider looking into R. This article covers the basics of how you can produce time series forecasts in RStudio from your Google Search Console click data.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Adaptive Business Services
NOVEMBER 30, 2022
Approximately three years ago I embarked on creating an online school for Nimble CRM. I had zero experience with anything even remotely like this. I had thought about it for years and a number of folks had encouraged me to do this, but I had not pulled the trigger due to one major concern. I had absolutely no idea of how to market it. . Marketing is something that I was just not comfortable with.
Search Engine Land
NOVEMBER 30, 2022
In a recent survey led by Yelp and conducted by Material, 2,000 Americans were asked to reveal what they consider to be trustworthy reviews. The respondents said they read, on average, five reviews about a business to inform their spending decisions, and 77% say they’re reading more online reviews now than they ever have before. Key findings. In their survey, Yelp found the following: Respondents say they research and consider online reviews more for restaurants (67%), household repairs/wo
Gong.io
NOVEMBER 30, 2022
You keep telling your reps to sell the benefits rather than the features. Yet you still hear them pitch the latest product feature on their sales calls. But what if there’s a sales methodology that forces them to sell the solution? Enter concept selling. Concept selling, or conceptual selling, uses the premise that customers buy the concept of a solution and not the solution itself.
Search Engine Land
NOVEMBER 30, 2022
Cyber Monday in the US this year brought in over an 8% increase in sales since FY21. Globally, sales hit $46.2 billion, a 2.4% increase YoY. Black Friday also saw an increase this year of about 12%. This brings total sales for the weekend to around $68 billion. The figures are not adjusted for inflation, which plays a big part in the cost of goods also increasing.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Sales Pop!
NOVEMBER 30, 2022
Digitization in any field also opens doors for cybercriminals. With digitization, many sectors that previously did not suffer from cybercrime have fallen victim to it. Read in our article what kind of companies and institutions are now in the sights of cybercriminals and what can be done to fight criminals. Which fields are of interest to hackers and cybercriminals?
Search Engine Land
NOVEMBER 30, 2022
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences. .
Lead Fuze
NOVEMBER 30, 2022
Focusing your time and attention on high value prospects earlier in the sales process affords you the opportunity to create a more tailored and individualized communications plan. This personalized approach means that campaign content is more relevant to the target account, helping to generate engagement which provides the supplier with increased insight into the business’ challenges, and a greater understanding of the clients’ needs.
Salesforce
NOVEMBER 30, 2022
If you’ve been on product teams, you likely can define user experience (UX) design. But it may be trickier when it comes to strategy design. And I say this as someone who has practiced it for over a decade. Many of us have been quietly working on the thinking behind interfaces and experiences, creating tools to solve specific challenges. We’ve been honing our practices as a “side job.”.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
NOVEMBER 30, 2022
Channel99 launches today with a free mobile app and the promise of a full platform offering in the New Year. It aims to provide technology that can measure not just the activity driven by marketing channels and the vendors that power them (i.e. LinkedIn and Facebook in the social media channel), but the impact that activity has on business outcomes.
SaaStr
NOVEMBER 30, 2022
“The hardest part of closing any deal is finding it,” says Lars Nilsson, VP of Global Sales Development at Snowflake. Over his 35+ year career, Nilsson has managed 100+ Sales Development Representatives (SDR) across four continents, six countries, and ten cities. The role of an SDR requires one to be in the trenches—prospecting, qualifying, and cold calling, so your sales team can focus on selling, negotiating, and closing.
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