Iannarino
APRIL 12, 2023
The email that found its way to my inbox states that the company will pay me $100 for meeting with one of their salespeople. Less expensive companies offered me a $50 gift card to Amazon or Starbucks. This offer is attractive for someone who buys many books. Still, I reject the offer by clicking delete. This is one more example of how sales is broken.
Membrain
APRIL 12, 2023
Everyone talks about sales prospecting , and we all think we know what it means. It’s just going out looking for potential customers to put into your sales pipeline, right? Traditionally, this was a task entrusted to junior “hunters” on the sales team–young hungry salespeople tasked with “drumming up opportunities.
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Search Engine Land
APRIL 12, 2023
LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients.
Martech
APRIL 12, 2023
Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Over two-thirds of DTC brands use these channels, and 57% plan to increase spending in CTV/OTT in the first half of 2023. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
APRIL 12, 2023
Python is a powerful programming language that has gained popularity in the SEO industry over the past few years. With its relatively simple syntax, efficient performance and abundance of libraries and frameworks, Python has revolutionized how many SEOs approach their work. Python offers a versatile toolset that can help make the optimization process faster, more accurate and more effective.
Martech
APRIL 12, 2023
The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
APRIL 12, 2023
Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat ( see past updates here ). There were quite a few enhancements to the landing page UX — with the biggest callout being the removal of the toggle switch (in other words, the Classic Experience will no longer be available).
Search Engine Land
APRIL 12, 2023
The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy.
Partners in Excellence
APRIL 12, 2023
There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. We have a fascination with exploring the latest, greatest tricks we can leverage. What we fail to recognize in all these conversations is our customers are quietly changing how they buy faster than we are changing how we sell.
Search Engine Land
APRIL 12, 2023
Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics simultaneously. I’m a proponent of leveraging impression share metrics to identify meaningful optimizations for my paid search campaigns. The insights don’t necessarily come from the impression share itself, but the impression share lost due to rank or budget.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
APRIL 12, 2023
So this survey and data won’t surprise very many, but I wanted to do it anyway to get the latest data back from the SaaStr community. The learning: your SDRs average tenure is about 14 months, and perhaps most importantly, 52% of you don’t see your SDRs last even 12 months. This shouldn’t be much of a surprise. SDR is an entry level role in most sales orgs, and many SDRs want to be promoted within 12-16 months, or look to move on to where they can get an AE role.
RAIN Group
APRIL 12, 2023
People often ask us, “What should we do to drive sales success?” It’s a complicated question.
Adaptive Business Services
APRIL 12, 2023
One thing that I would like to think that I have gotten pretty good at is creating a specialized project and then finding multiple ways to reuse it. Why reinvent the wheel every time? For example, from one piece of content, you may very well be able to create … Training plans eBooks Slide shows Multiple blog posts on multiple platforms Videos Direct mail pieces A series of webinars The best news is that you can literally pick and choose from any of these to be your source document and then creat
Hubspot
APRIL 12, 2023
When assessing your team’s performance, sales activities offer crucial metrics. That includes the number of sales calls, VP-level meetings, new qualified opportunities, and so on. With proper sales activity management, you can influence sales objectives and business results. When building your strategy, you’ll need to set sales activities goals and track how your team measures up.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
APRIL 12, 2023
Generative AI has taken the world by storm, and VCs and SaaS founders are looking at new opportunities it can bring. Even considering the more conservative fundraising market in 2023, there are opportunities for startups to get investor attention with AI. Tomasz Tunguz, Founder & General Partner at Theory Ventures, believes that with the right GTM plan and capital efficiency, it is still possible to get funding.
Spiro Technologies
APRIL 12, 2023
Transcript Adam Honig: So there’s no, “Hey, Alexa, where are my fasteners?” As I say that, I’m worried something’s going to happen in my house. So, I got to be careful when I say that. Joe Shoemaker: Well, my speaker just went off when you said that. Adam Honig: Hello and welcome to Make it. Move it. Sell it. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the
Veloxy
APRIL 12, 2023
Are you interested in a career in solar sales? The solar industry is growing rapidly, and by 2024, it’s estimated that 2.5% of all U.S. homes will have solar panels installed. This growth means that there will be an increasing need for skilled solar salespeople who can help homeowners and businesses make the switch to solar energy. But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source.
Spiro Technologies
APRIL 12, 2023
Transcript Adam Honig: So there’s no, “Hey, Alexa, where are my fasteners?” As I say that, I’m worried something’s going to happen in my house. So, I got to be careful when I say that. Joe Shoemaker: Well, my speaker just went off when you said that. Adam Honig: Hello and welcome to Make it. Move it. Sell it. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Salesforce
APRIL 12, 2023
Pediatric care is perhaps one of the most sensitive areas of healthcare. Unlike with adult care, clinicians often communicate and receive information second hand from a patient’s parent or guardian. This unique situation means healthcare organizations must ensure that the information they share in regards to a patient’s condition is only distributed to approved parties so pediatric patients can receive the best, most ethical care possible.
Heinz Marketing
APRIL 12, 2023
By Maria Geokezas , Chief Operating Officer at Heinz Marketing Research shows 4 out of 5 marketing executives struggle to make data-driven decisions, even though 95% of companies use integrated predictive analytics. In short, marketers have more information than they know what to do with. So, instead of generating predictions, the data is collected but left unused.
Martech
APRIL 12, 2023
Image provided by MetLife “Pet insurance is a business that has a huge amount of white space,” said Sabrina Sebastian. “There was a significant opportunity to expand awareness and penetration rate of pet insurance which is less than 3% for all pet parents today.” In 2019, global insurance provider MetLife had acquired PetFirst, a pet health insurance company founded in 2004.
Search Engine Land
APRIL 12, 2023
Google has released the April 2023 reviews update. This update goes beyond Google’s prior product reviews updates to evaluate reviews of any topic that is reviewable, including: Services and businesses. Destinations. Media (e.g., games, movies). The big takeaway. Google has changed the name of its “product reviews system” to “reviews system” and has altered the language in multiple parts of its guidance documentation around product reviews to now apply to all types
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
PandaDoc
APRIL 12, 2023
Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. The right sales channels can help you do this. But what are sales channels, we hear you ask? Here’s the ultimate guide, including tips on how to choose channels to reach your prospects. The definition of sales channels Sales channels are the methods or pathways businesses use for selling their products and services to consumers.
Search Engine Land
APRIL 12, 2023
PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach. How it works. Previously limited by ad supply constraints onsite (advertising products on a retailer’s website), brands will now be able to reach a significantly larger number of in-market shoppers offsite.
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