Iannarino
OCTOBER 11, 2023
You win and lose deals in the discovery process. This is part of your audition for a prospective client, when they will verify that you can create value for them as they pursue a change to improve their results. Most salespeople do a surface-level discovery, as they have been taught to elicit a problem and the client’s pain points.
Membrain
OCTOBER 11, 2023
Sales professionals like to talk about the concept of “value.” “Selling on value,” “Value based sales,” “Sell value not price.” These are important in complex sales , but I’ve noticed that we don’t always agree on what the word “value” actually means.
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Search Engine Land
OCTOBER 11, 2023
While there are some reasonable assumptions of how Search Generative Experience (SGE) might affect our sites, others are not so realistic. This article highlights: Theories about SGE’s traffic impact. What we know so far. What we don’t know yet. Things to avoid. Ways to prepare for SGE. Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands.
Martech
OCTOBER 11, 2023
With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page. This shift means potential customers have less incentive to click through to your website.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
OCTOBER 11, 2023
Meta is updating the capabilities of Reels to help improve the performance of ad creatives. The tech giant has announced a string of new features designed to boost engagement and optimize campaign performance, including: Collection ads Multi-destination Reels carousel ads Swipe left functionality Why we care. Meta’s new functionalities for Facebook and Instagram Reels ads can help simplify the campaign creation process, saving time and potentially resulting in a higher-quality, more engagi
Martech
OCTOBER 11, 2023
Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 11, 2023
In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful. Why we care. Customers using a retailer’s app or participating in a retailer’s loyalty program have a robust, measurable digital trail.
Search Engine Land
OCTOBER 11, 2023
Greenwashing happens when a company tries to trick customers into thinking they’re environmentally friendly to attract their business. It can happen on purpose or by mistake due to poor planning and lack of awareness. Many big brands, from Nestle to Starbucks, have been caught greenwashing. It’s a prevalent problem within some industries, such as fast fashion.
Partners in Excellence
OCTOBER 11, 2023
I’ve been reading about comp plans for sellers. They are a huge challenge. A recent report cited: 97% * of leaders think there are challenges with their comp plans. 91% of organizations failed to hit goal, yet only 31% of them felt the quotas were unrealistic. 78% find their comp plans difficult to understand. And only 1% of RevOps and 12% of Finance leaders believe comp plans are aligned with overall company goals.
Search Engine Land
OCTOBER 11, 2023
Many managers overlook a key opportunity: getting to know their team better. This is the secret to success for search marketing teams. This article explores the significance of truly knowing your team and provides steps to initiate a deeper understanding for improved relationships and job performance. I am not an HR manager and have never worked in HR.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
OCTOBER 11, 2023
Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty.
Search Engine Land
OCTOBER 11, 2023
Google AdMob is updating its ads that offer reward policies to include indirect monetary items. From 31 October 2023, the Policies for Ads that Offer Rewards will become the Policies for Ad Units that Offer Rewards, and will include any reward with monetary value that doesn’t have a direct mode of payment in the real world, such as: Discounts Loyalty rewards or points Free shipping Free trials for products and services An extra life for a game character A new game character’s skin Wh
Martech
OCTOBER 11, 2023
Google AdMob is updating its ads that offer reward policies to include indirect monetary items. From 31 October 2023, the Policies for Ads that Offer Rewards will become the Policies for Ad Units that Offer Rewards, and will include any reward with monetary value that doesn’t have a direct mode of payment in the real world, such as: Discounts Loyalty rewards or points Free shipping Free trials for products and services An extra life for a game character A new game character’s skin Why we care.
Search Engine Land
OCTOBER 11, 2023
Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
G2
OCTOBER 11, 2023
The aim of a distributed denial of service (DDoS) attack is to overwhelm a network or server resources in order to force an interruption of work. Using malware, it causes the network’s systems to make hundreds of thousands, or even millions, of requests per second. The server fails to respond to each, triggering downtime.
SaaStr
OCTOBER 11, 2023
So times are still challenging for some, but the effects aren’t even. One SaaS leader that’s accelerating again is Shopify. At an almost $7 Billion run-rate — they’re still growing a stunning 31% on a constant-currency basis. And that’s huge acceleration from the post-Covid slowdown, when Shopify went from a crazy Covid-boosted 100% growth, to a low-teens growth rate as it crossed $5 Billion run rate.
Search Engine Land
OCTOBER 11, 2023
Up to 80% of website changes driven by SEO have no positive impact on organic traffic. In fact, many changes actually decrease organic traffic. Most companies have no way to measure the impact of changes, so they struggle to prioritize efforts effectively. Many marketing teams are operating blindly, making changes without measuring impact. Seemingly insignificant changes waste time and money.
SaaStr
OCTOBER 11, 2023
Dear SaaStr: Cold Emails Are Not Working for My B2B SaaS Startup. What Am I Doing Wrong? We’ve all been there. The fairly crappy, “my product is so great”, outbound random email to 30–100 folks when you are trying to get your start-up off the ground. That never really works, absent extreme luck: No one has ever heard of you; You don’t yet know how to describe your value proposition compellingly in 1 line properly; and You likely are in a crowded space and there are already other solutions people
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
OCTOBER 11, 2023
Master data management (MDM) is a journey into the heart of an organization’s data-driven success. It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information. Sponsored by: In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Gurpinder Dhillon, Dun & Bradstreet’s vice president – master data business, and Kim Davis, editorial
RAIN Group
OCTOBER 11, 2023
Sales enablement teams regularly struggle to provide sellers with the skills and tools needed to get results like building pipelines , closing sales , growing accounts , and increasing win rates. It's a challenge to ensure sales training achieves desired outcomes, whether sales enablement is a team of one or many. Training programs must be developed, facilitators prepped, and programs delivered.
Search Engine Land
OCTOBER 11, 2023
Master data management (MDM) is a journey into the heart of an organization’s data-driven success. It helps everyone across the business, especially sales and marketing teams, shape decisions, enhance efficiency and open untapped potential within every byte of information. Sponsored by: In this episode of Dun & Bradstreet’s sponsored series, “Data Makes the Difference,” Gurpinder Dhillon, Dun & Bradstreet’s vice president – master data business, and Kim Davis, editorial
SaaStr
OCTOBER 11, 2023
Monday has gone from $7m in 2017 to over $700m in revenue today, showcasing the sheer power of compounding revenue. Did monday.com’s founders feel like they’d be 100x bigger in just six years since that first SaaStr conference they attended? Eran Zimman, monday.com’s co-founder and co-CEO, shares his secrets to scaling and growth in an unpredictable market. monday hasn’t missed a beat, but before we dive into their secrets, let’s first learn where it all started and what they do today. monday’s
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
G2
OCTOBER 11, 2023
A data breach occurs when unauthorized individuals gain access to confidential data. Typically, these breaches expose sensitive information ranging from personal details to financial records. Motives vary. Some hackers aim for financial gain, while others might seek a competitive edge or simply want to create chaos.
Highspot
OCTOBER 11, 2023
Effective sales management is the core of any successful business. It’s not just about hitting targets; it’s about maintaining steady growth and long-term profitability. Read on as we break down why strong sales management matters, along with proven strategies to achieve it. The Role of Sales Management Key Responsibilities of a Sales Manager Building and Leading a High-Performing Sales Team How to Prepare an Effective Sales Management Strategy 4 Types of Sales Management Strategies Sales Manage
Salesforce
OCTOBER 11, 2023
In 1905, Frederick Wells was 18 feet underground in a South African mine when he saw something shiny — a diamond. Half the size of a brick, it was the largest ever found. Today, the estimated value of the Cullinan Diamond is $400 million. Imagine the sensation he felt in that moment, the sensation of discovery. If you’re a sales rep, you might recognize it.
G2
OCTOBER 11, 2023
Sun rays, wind, and water last forever. They won’t exhaust themselves like fossil fuels do. They’re renewable resources, and the energy we generate from them is renewable. People and governments across the globe are tilting toward using renewable energy because it’s cleaner and healthier for the environment.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Hubspot
OCTOBER 11, 2023
How do you give the people of Los Angeles a taste of New England? Simple: you buy a food truck and sell authentic, mouthwatering Maine lobster rolls. At least, that's what Sabin Lomac and Jim Tselikis, Co-Founders of Cousins Maine Lobster , did. A few months into their business, they went on Shark Tank, securing a deal with the one and only Barbara Corcoran.
TrackStreet
OCTOBER 11, 2023
What’s more important to develop for our products – MAP retail pricing or MSRP? Aren’t MAP pricing and MSRP more or less the same thing? Can we have both MSRP and MAP pricing for our products? Let’s find out. UNILATERAL MINIMUM ADVERTISED PRICE (“UMAP”) MANUFACTURER’S SUGGESTED RETAIL PRICE (“MSRP”) It is common to hear UMAP and MSRP thrown around in the same context and used interchangeably at times, but there are distinctive differences between the two.
Lead Fuze
OCTOBER 11, 2023
Have you ever felt overwhelmed by the sheer volume of outreach tasks? You’re not alone. Sales reps across the globe share this pain point, grappling with countless emails and prospecting efforts that often lead to dead ends. But what if there was a smarter way to reach your target audience, one that didn’t require sifting through data points or crafting generic email copy?
TrackStreet
OCTOBER 11, 2023
No brand protection strategy can keep your brand 100% safe at all times—especially if you sell through online resale channels. Here are a few harsh realities to keep in mind that can help your team stay vigilant against the many ongoing threats to your brand. Manufacturers and brand owners today have access to tools and technologies that can help them protect their brands in the marketplace more effectively than they’ve ever been able to before.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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