Iannarino
FEBRUARY 13, 2024
Discover the pivotal shift from product obsession to strategic selling that can set you apart in the competitive landscape of 2024. Join us in unraveling the art of winning without the blinders of solution love.
Search Engine Land
FEBRUARY 13, 2024
Google has a new review algorithm that the search company says it better anf faster at taking down fake reviews from local listings in Google Search and Google Maps. “In 2023, this new algorithm helped us take down 45% more fake reviews than the year before ,” Google announced. Google receives a lot of contributions to its Google Maps and local listings, this includes reviews, photos, updates to listings and more.
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Partners in Excellence
FEBRUARY 13, 2024
We’ve been taught we have to create value with our customers. There are a lot of definitions to this, including: Proving our product is the best choice of all the alternatives. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.
Search Engine Land
FEBRUARY 13, 2024
For the longest time, I’ve avoided writing or talking about E-E-A-T. Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. With the recent clarification that E-E-A-T is not a ranking signal , factor, or system, I want to jump in and hit on several key points.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
FEBRUARY 13, 2024
As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends.
Search Engine Land
FEBRUARY 13, 2024
Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. This article breaks down what a full-funnel PPC strategy looks like, from top to bottom, so that you can use it as a blueprint for your own PPC strategy.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 13, 2024
Instacart’s ad revenue was up 18% in the final quarter of 2023 to $871 million. The online grocery shopping app also reported modest growth in orders, which rose to 70.1 million – a year-on-year increase of 5%, as well as a 5% year-on-year growth in growth transaction value (GTV). Driving success. Instacart attributed its ad revenue success to the popularity of its shoppable display and video ad formats, coupled with effective initiatives that highlight value to advertisers.
Martech
FEBRUARY 13, 2024
Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Snapchat is expected to reach almost 50 million members of the U.S.
Search Engine Land
FEBRUARY 13, 2024
Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care. As advertisers continue to face difficulty reaching Google Ads support, these automated emails offer valuable insights to boost campaign performance.
Martech
FEBRUARY 13, 2024
You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Your martech decisions must align with and advance your company’s core business goals for the next one to two years.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
FEBRUARY 13, 2024
LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. A clearer understanding of a campaign’s potential performance enables more informed, data-driven decisions on the optimal media mix, timing, and frequency for achieving the
SaaStr
FEBRUARY 13, 2024
Dear SaaStr: What Surprised The Most About First Getting VC Funding? As a founder, the biggest thing that always surprised me was the limits of due diligence. In my first start-up, we had a very exotic, complex technology. None of the investors ever understood it. At Adobe Sign / EchoSign, the vast majority of investors that I met with understood what we were doing at the time — but not why it was changing/creating a market.
Search Engine Land
FEBRUARY 13, 2024
The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a mobile app that lets users customize their keyboard with a variety of emojis and creative tools. It has more than 550 million global downloads, and is available in more than 190 countries and regions for free on Android and iOS.
SaaStr
FEBRUARY 13, 2024
2024 is the year every founder think about an acquisition That doesn’t mean do one, but it does mean think about doing 1 that could move the needle. Valuations are somewhat down, but more importantly, folks are more rational than they have been in years. In 2021, no one wanted to sell. In 2022, no one knew what was going on. In 2023, it was all about cutting. 2024 isn’t easy for everyone.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
David Meerman Scott
FEBRUARY 13, 2024
For the past few weeks, I have been using Perplexity.ai as my default search engine. It’s a cool hybrid between a chatbot such as ChatGPT and a traditional blue link search engine like Google. The way Perplexity displays answers to natural language queries, showing a text answer together with links for more information, is the future of both chatbots and search.
SaaStr
FEBRUARY 13, 2024
How do you build out a Sales Development (SDR) function at your SaaS company? Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex. We’ll cover everything from setup to efficiencies in setting up an SDR function, including: The benefits of SDR When to hire your first SDR Who to hire How to measure performance Scaling the team Trends in outbound The SDR Organization at Brex B
Sales Pop!
FEBRUARY 13, 2024
John recently had the pleasure of interviewing Kira Wissman , a seasoned manager with a diverse team. Our conversation revolved around the challenges of motivating employees and achieving engagement and loyalty across different generations in the workforce. Here are some of the key insights from our discussion. The Challenge of Generational Differences One of the main topics we delved into was the challenge of engaging employees from different generations.
TaskDrive
FEBRUARY 13, 2024
Discover the future of AI for marketing! Unleash personalized experiences, predictive insights & more. Embrace success with AI Operator today. The post AI for Marketing: Unraveling the Possibilities for Your Business appeared first on TaskDrive.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Nexus
FEBRUARY 13, 2024
Find out how hiring with RedBalloon has changed the hiring game with an easy to use, highly effective, and affordable system.
Sell Or Die
FEBRUARY 13, 2024
LEADING EXECUTIVES TO REACH THEIR FULL POTENTIAL WITH CLARITY As CEO of AddingZEROS, an executive development firm, Monte creates leadership and management clarity to CEOs and their executive teams through strategic thinking and execution planning. Our team of facilitators help mid-market organizations align and engage their teams. As one of the top coaches in organizational development, Monte Wyatt brings over 30 years of remarkable leadership, business and personal development experience to ex
Salesforce
FEBRUARY 13, 2024
Ask and you shall receive. It’s an easy way to think about opt-in email marketing. No one appreciates an unsolicited email. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. When you ask for permission to send a customer your marketing messaging, you’ll usually find a more receptive audience.
Search Engine Land
FEBRUARY 13, 2024
Automation and AI have given us tools to reduce (often drastically) the time we spend on more tedious PPC tasks. That means as agency partners, we need to shift toward acting more as consultants for our clients. We must use our expertise to provide strategy and guidance that leads to business growth rather than hands-on-keys busywork. A key area where we can leverage our expertise by identifying how clients can use data effectively while ensuring compliance with evolving privacy and security reg
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Heinz Marketing
FEBRUARY 13, 2024
By: Tom Swanson Engagement Manager at Heinz Marketing Among leadership’s most important (and alliterated) duties is curating the company culture. While every leader I have spoken to has an idea for what they want this to look like, how they do it varies. The most effective method is positive feedback when folks live the values leaders want to promote.
Martech
FEBRUARY 13, 2024
Drift, the conversational marketing platform founded by David Cancel and Elias Torres 10 years ago, has been acquired by sale engagement platform Salesloft. Both Drift and Salesloft offer AI-powered customer journey orchestration tools for B2B revenue teams. Drift offered several new AI-powered additions to its platform last October: Drift Engage, Site Concierge and a Bionic Chatbot.
Salesforce
FEBRUARY 13, 2024
According to the State of Sales report, reps spend only 28% of their week selling. The rest? Manual work, planning, maintaining deal records. Ideally, reps would spend more time with prospects and customers, but unless they have sales support to handle the 72% of non-direct-selling work, that face time won’t happen. Learn how sales support can help free your sellers up to focus on relationships, turning your sales team into a closing powerhouse.
Hubspot
FEBRUARY 13, 2024
A wide range of people can impact or influence a business‘s operations, corporate governance, goal-setting, and other key elements that dictate its performance — and keeping track of who’s who in all of that can be tricky. One of the big questions on that front is, “What's a shareholder versus a stakeholder?” It‘s a topic that can trip anyone up, and as you explore each concept more in-depth, you’ll find that there are a lot of layers to each subject.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Sales Hacker
FEBRUARY 13, 2024
Alexa Grabell is the Co-Founder and CEO of Pocus. Pocus is mission control for your pipeline. Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.
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