Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least.

Gaming 109

Gaming Engineering Closing Service 109

Salesforce

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior. However, there’s no universal definition of what’s transparent and beneficial.

User Experience 96

User Experience Trust Contact Start-ups 96

Martech

JULY 5, 2023

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. What it means. The ruling is a shot across the bow for many big tech businesses, says Tim Parkin, president of Parkin Consulting.

Consult 95

Consult Networking Service Follow-up 95

Search Engine Land

JULY 5, 2023

Fewer U.S. adults are beginning their product searches on TikTok than a year ago, according to a CivicScience study. Why we care. This is the latest evidence that Amazon is a platform that retail brands must pay attention to. While TikTok intends to build a $20 billion ecommerce business , the U.S. won’t be a big factor yet – and may never be.

Engineering 93

Engineering Retail Follow-up Start-ups 93

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

JULY 5, 2023

Agile marketing is all about change, but how do we balance agility and chaos? Let’s explore three components of the Agile Marketing Navigator framework the Guidepoint, Blueprint and Marketing Backlog — and where frequent change is acceptable and what areas to keep change to a minimum. Changing the Guidepoint The Guidepoint is the “big win” for an agile team that’s decided either quarterly or based on a major project or campaign.

Campaign 93

Campaign Meeting Conversion Product 93

Search Engine Land

JULY 5, 2023

Google has just released its Ads Editor version 2.4, and advertisers can take advantage of several new features and updates. Let’s see what’s new. New Features: Video asset library. All of the videos used in the account can now be found in the video asset library. Multi-account overview. The “Overview” tab now shows a summary across multiple accounts.

Campaign 88

Campaign Networking Engineering Product 88

Search Engine Land

JULY 5, 2023

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. Understanding OKRs in SEO One of my favorite books is “ Measure What Matters ” by John Doerr.

Objectives and Key Results 87

Objectives and Key Results Strategize Technique Growth 87

SaaStr

JULY 5, 2023

So some SaaS and Cloud leaders have seen big impacts from the post-Covid hangover, but others have just kept accelerating. MongoDB is one of those that just has never stopped, although as we’ll see below, even they have seen more cautious buying from their customers. But even macro challenges haven’t slowed Mongo much. It’s now at a stunning $1.5 Billion in ARR, growing 29% overall, and it’s worth a stunning $29 Billion.

Non-Profits 69

Non-Profits Growth Gaming Start-ups 69

Search Engine Land

JULY 5, 2023

If you say “yes” to one thing, then you are saying “no” to something else. Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead. It is critical to be intentional about when to say “yes” and “no.” As digital marketers, we should challenge ourselves to say “no” more often to: SEO campaigns doomed to fail due to a lack of holistic planning.

Trust 83

Trust Clients Campaign Presentation 83

Membrain

JULY 5, 2023

When your business depends on long-term relationships with customers, your success depends on the quality and sustainability of those relationships. Just ask our customers, like Casall.

Customers 62

Customers 62

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

JULY 5, 2023

It’s time to challenge the belief that the market for organic traffic around any given topic is unknowable. It is actually quite objective and, when measured properly, can provide the context that’s glaringly missing from modern SEO strategies and make organic content part of a winning go-to-market strategy. Join Ryan Brock, Chief Solution Officer at DemandJump, as he reveals how to revolutionize your SEO approach using Pillar-Based Marketing as a unifying methodology that allows you to include

Engineering 83

Engineering Go To Market Presentation 83

G2

JULY 5, 2023

Influitive’s customer marketing and advocacy VP Ari Hoffman shares what customer obsession means and how brands can champion it with customer advocacy.

Customers 59

Customers 59

Search Engine Land

JULY 5, 2023

Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). What is Threads. According to the download page: “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things – or build a loyal following of y

Launch 79

Launch Territory Follow-up Engineering 79

The 5% Institute

JULY 5, 2023

Frontline sales is a critical function within any business, responsible for driving revenue and building strong customer relationships. It involves direct interaction with prospective and existing customers, aiming to understand their needs, present suitable solutions, and ultimately close deals. This article delves into the world of frontline sales, exploring its significance, essential skills, strategies for success, the role of technology, measuring performance, and its future outlook.

Objectives and Key Results 52

Objectives and Key Results Real Estate Technique Relationship building 52

Advertisement

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Lead Fuze

JULY 5, 2023

How to get out of a sales slump is a question that can haunt even the most seasoned professionals. Sales slumps are an inevitable part of any business, but they don’t have to spell disaster. In fact, they can serve as valuable learning opportunities. In this blog post, we’ll delve into strategies used by top salespeople for overcoming these challenging periods.

Sports 52

Sports Objectives and Key Results Gaming Drivers/motivators 52

Sales Pop!

JULY 5, 2023

Car buying has often been compared to running a maze, filled with confusing jargon, complex financial equations, and an overwhelming range of choices. However, the thrill of owning a new set of wheels is a reward worth navigating this labyrinth. This blog will provide you with a roadmap through the car-buying maze, ensuring a stress-free experience.

Electricity 52

Electricity Finance Negotiate Contract 52

Lead Fuze

JULY 5, 2023

Making sound decisions is an imperative aptitude that all sales reps, recruiters, startup founders, advertisers and entrepreneurs must excel at. Making sound choices can be the deciding factor between success and failure in your professional pursuits. In this blog post, we will delve into various aspects of decision science – from distinguishing between different types of occurrences to prioritizing long-term benefits over short-term gains.

Negotiate 52

Negotiate Gaming Lead generation Contact 52

Closer's Coffee

JULY 5, 2023

On this Closer’s episode, we connect with Thomas Fields, the visionary founder and CEO of GRIND. His company provides the world’s first portable basketball shooting machine that is helping athletes all over the world to perfect their shot. Thomas’s love for the game of basketball started at the age of 7, in High school he was a top 50 state ranking prospect and competed against several future NBA players.

Strategic partnership 52

Strategic partnership Sports Strategize Launch 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Highspot

JULY 5, 2023

This question is top of mind for sales leaders today, as research we commissioned from a leading B2B research provider confirmed that driving buyer urgency was ranked one of the top three sales challenges for CROs this year. When reps empower buyers with new and relevant information, sellers can reduce buyer indecision and expedite sales cycles. In fact, more than half (58%) of CROs believe that ensuring reps can effectively engage buyers is what good looks like for sales enablement.

Pitch 52

Pitch Commission Pipeline B2B 52

Lead Fuze

JULY 5, 2023

Crafting a sales script is an essential skill for those in sales, marketing, and business ownership. A well-crafted script can guide the conversation towards a successful outcome while ensuring that potential customers feel understood and valued. In this post, we will delve into key aspects of creating highly effective sales scripts. We’ll explore strategies for understanding your prospective customer’s circumstances, crafting personalized introductions, preparing for objections effe

Objectives and Key Results 52

Objectives and Key Results B2C Lead generation Sales 52

RAIN Group

JULY 5, 2023

Are you finding the sales cycle is getting longer? Increases in loss to the dreaded “no decision”? Difficulty selling in an uncertain economy? You're not alone.

Sales 52

Sales Sell 52

G2

JULY 5, 2023

In an ever-changing tech landscape, what does it take to stay on top of your game? Learn the secrets to survival from Jeb Dasteel, former CCO at Oracle.

Gaming 52

Gaming 52

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Iannarino

JULY 5, 2023

I’ve undergone two brain surgeries. The first was to glue a large mass of arteries and veins shut and the second was to remove the damaged blood vessels and a bruised part of my brain to prevent seizures. After the surgery, I attended college at night while working full time, investing time and effort into what I could do with what remained of my brain.

54

54

G2

JULY 5, 2023

Ada’s Director of Legal, Tara Dattani, shares how her team plans to avoid the legal and security risks associated with using AI in customer experience.

Legal 52

Legal Customers 52

Search Engine Land

JULY 5, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up?

Engineering 102

Engineering Consult Presentation Clients 102

SaaStr

JULY 5, 2023

No one’s had a bigger exit in a shorter amount of time than Divvy. How did they do it? Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B exit in just four years with the former CRO, Sterling Snow. There’s this idea in rowing called swing, where the oar or paddle of each person in the boat hits the water at the same time and pulls back with the same amount of force.

Go To Market 76

Go To Market GTM Quota Up-sell 76

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service

Search Engine Land

JULY 5, 2023

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure? Performance Max is geared toward ecommerce, not B2B or lead gen.

Campaign 88

Campaign Objectives and Key Results B2B Angle 88

Lead Fuze

JULY 5, 2023

Understanding how to motivate your sales team is crucial for any business aiming to increase market share and achieve its sales goals. A motivated sales team can drive revenue, foster customer relationships, and contribute significantly towards the company’s mission. But what motivates sales teams? And how can you boost their motivation? In this comprehensive guide, we delve into various strategies such as building trust among team members, understanding individual motivations, setting app

Drivers/motivators 52

Drivers/motivators Technique Teamwork Commission 52

The 5% Institute

JULY 5, 2023

Sales collateral plays a vital role in the success of any business. It encompasses a range of marketing materials and resources that support the sales process and help organizations effectively communicate with their customers. In this article, we will delve into the concept of sales collateral, its importance, types, and best practices for creating impactful collateral that drives sales.

Objection handling 52

Objection handling Sales Click Through Rate Lead generation 52

Lead Fuze

JULY 5, 2023

Understanding how to overcome price objections is a crucial skill for any sales professional, marketer or small business owner. In the world of sales and marketing, pricing objection is often one of the most challenging hurdles to navigate. However, with strategic planning and effective communication skills, you can turn these obstacles into opportunities.

Price 52

Price Objectives and Key Results Negotiate Sales 52

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Pipeline