Iannarino

JANUARY 18, 2024

Discover how leading rather than following in client conversations can revolutionize your B2B sales approach.

Clients 223

Clients B2B Sales Conversion 223

Force Management

JANUARY 18, 2024

Many companies mistake sales negotiation as a function conducted exclusively by sellers. We consider negotiation a team effort. In a complex B2B sales environment, it is rare for an individual seller to negotiate an entire deal on his/her own without the support, guidance and active participation from the rest of the organization. There are multiple functions and teams involved in negotiation alongside the sales team.

Negotiate 138

Negotiate B2B Sales 138

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser. It’s surprising to see healthcare at the top of the list here, where many queries would fall under what Google would consider Your Money or Your Life (YMYL)

Healthcare 129

Healthcare Finance Entertainment Education 129

Partners in Excellence

JANUARY 18, 2024

It’s SKO season, yesterday I was leading a discussion with a great sales team. One of the sellers asked a question about dealing with customer questions and queries about the products, particularly deeply technical questions. As we spoke, it struck me how we revel in these questions. Customers asking us about the product capabilities, drilling deeply into what the products and solutions do.

Customers 119

Customers Up-sell B2B Trust 119

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

JANUARY 18, 2024

Ever reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results? In 2024, the world of SEO is the exact opposite of easy. However, for those of us who love to solve SEO puzzles, it’s an exciting time when we’re faced with new challenges and massive opportunities. This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking th

Transportation 122

Transportation Sports User Experience Technology 122

SaaStr

JANUARY 18, 2024

So Gartner is cutting back its growth projections for this year a bit. It was previously projecting a 13.8% spend in software spend in 2024 to over $1 Trillion. It’s now cutting that back a bit to 12.7% growth in 2024, basically flat with 2023. But that’s still a lot of growth. To over $1 Trillion in software spend worldwide — for the first time ever.

Drivers/motivators 113

Drivers/motivators Growth 113

Martech

JANUARY 18, 2024

Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could give me what I needed.” Instead, he built a new career around speaking, authorship, teaching and what he calls “consulting in a coaching way.” His message? Use AI but don’t let it chip away at your respect for the skills of marketing.

Represent 109

Represent Consult Clients Service 109

Search Engine Land

JANUARY 18, 2024

Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. In some instance, users had their data shared with Facebook by as many as 7,000 companies.

Non-Profits 119

Non-Profits Legal Represent Networking 119

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” The hallucinations range from factual errors to content that’s biased and even dangerous.

Retail 101

Retail Promote Strategize Campaign 101

Search Engine Land

JANUARY 18, 2024

The beginning of a new year is always great for refreshing your outlook and resolving to find new ways to drive results in your PPC campaigns. As we dive into 2024, a few themes are shaping the way I’m approaching my clients’ campaigns: Remember to ask the bigger questions. Evaluate your options to engage your audience as the search landscape diversifies.

Campaign 113

Campaign Clients Growth Networking 113

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Martech

JANUARY 18, 2024

Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company.

Strategize 101

Strategize Growth Technology Technology 101

Search Engine Land

JANUARY 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. This article explores: The benefits of using AI in SEO. The unethical use of AI in SEO and its impact. The importance of ethical AI implementation in SEO.

Government 107

Government Legal Trust Promote 107

G2

JANUARY 18, 2024

The healthcare industry rests on one important pillar: data. Without the collective knowledge synthesized and shared by generations of healthcare professionals, we would have never become so efficient in treating diseases.

Healthcare 94

Healthcare Networking 94

SaaStr

JANUARY 18, 2024

Dear SaaStr: What Are The Most “Evil” Things That VCs Do? I’ve been on every side of the table, and had challenging experiences with my investors. I think what founders get wrong is not understanding incentives. VCs really do want you to be a big success. They can’t make money otherwise. No one is out to get you. So really, the ‘worst’ things VCs do are simply around incentive dis-alignments.

Price 88

Price Up-sell Growth Engineering 88

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

G2

JANUARY 18, 2024

Explore these chatbot statistics to see how the market is responding to the thought of AI-driven conversations. Learn more about usage stats.

Growth 105

Growth Conversion 105

Salesforce

JANUARY 18, 2024

Large language models and generative AI are extremely powerful because they allow us as humans to interact with AI tools in new ways we’ve never had before. But working with large language models, or LLMs , requires prompting. How we “design” our prompts – the order, the specificity, length, style, tone, and other aspects – are important to consider.

Teamwork 59

Teamwork Construction Start-ups Engineering 59

G2

JANUARY 18, 2024

Go through these statistics to understand how smartphones have changed our lives and what the future may hold. Learn about the opportunities they present.

Presentation 59

Presentation Sales 59

Highspot

JANUARY 18, 2024

When your content is poorly managed, reps share ineffective assets with buyers. Marketing has no idea what content generates business value. Enablement has little visibility into how reps are using content or if it’s landing in the field. How can you take control of your content to ensure it’s effective, adopted, and used in the right ways? Leverage data to gain insight into content usage, rep activity, and guidance efforts to help you manage your content more effectively and enhance its impact.

Government 52

Government Strategize Promote Go To Market 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Sales Pop!

JANUARY 18, 2024

As your business grows, the need for talented and dedicated employees becomes increasingly vital. However, the process of hiring can be daunting, especially when you’re aiming to sustain and accelerate your company’s growth. Tips for Hiring Employees for Company Growth Expanding your team is more than just filling positions. It is about finding individuals who align with your company’s vision and culture.

Objectives and Key Results 52

Objectives and Key Results Strategize Niche Referrals 52

Highspot

JANUARY 18, 2024

Customers crave fast, clear, and hassle-free buying experiences. Lengthy sales pitches often fall short. But with SNAP selling’s concise and customer-centric approach, you can enhance sales performance by reducing stress and focusing on needs. This acronym stands as a best seller in sales strategies, aligning perfectly with the demands of the modern buyer.

Sell 52

Sell Real Estate Customers Healthcare 52

The Digital Technology

JANUARY 18, 2024

Introduction The dynamic landscape of digital advertising is evolving at a rapid pace with businesses facing the ever-present threats their ROI like click fraud. It drains advertising budget, affects overall campaign effectiveness and leads to the erosion of brand reputation.

Campaign 45

Campaign Presentation 45

Salesforce

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. What your process is matters.” Think of your sales process like a map. It shows you how to get from point A in the sale (finding your prospect) to point Z (closing the deal), highlighting necessary steps along the way. Without it, you get lost, fumble, or stall out. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time.

Process 59

Process Real Estate Objectives and Key Results Cross-sell 59

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A roundtable of experts examined how our industry might change at SMX Next. Brad Geddes , co-founder of Adalysis, spoke with Jyll Saskin Gales , marketing Consultant at Jyll.ca, Greg Kohler , senior digital marketing manager at ServiceMaster Brands, and Aaron Levy , VP of paid search at Tinuiti.

CTR 121

CTR Click Through Rate Start-ups Represent 121

Salesforce

JANUARY 18, 2024

Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” Using data from a variety of sources, including research, accounts, orders, and customer assets, this “factory” is how salespeople are making it easier to identify sales leads that may need to upgrade, modernize, or replace their systems.

B2C 59

B2C Lead generation Cold Call CRM 59

SalesLoft

JANUARY 18, 2024

These days, Vedant Namboodiri is the Global Sales Operations Manager at Cin7. But when Cin7 adopted Salesloft, he was an AE. That knowledgeable background made him perfect to talk to us at Saleslove on Tour in London about how Salesloft has made the AE experience at his company so much better. He’s seen it all happen firsthand. “I very distinctly remember my day-to-day as an AE,” Vedant told us, sharing how a lot of time was spent on admin and making sure the company’s CRM was up to date.

Sell 52

Sell Pipeline CRM Conversion 52