Iannarino
FEBRUARY 20, 2024
Every sales leader and sales manager prioritizes their pipeline. It is fashionable now to work to acquire enough opportunities that the salesperson has a margin of error, something you know as “ pipeline coverage.” This is supposed to ensure that every salesperson hits their targets, even though there is far too little evidence that this strategy is responsible for that important outcome.
Search Engine Land
FEBRUARY 20, 2024
How Google is killing independent sites like ours from HouseFresh talks about an ongoing complaint from smaller publishers and site owners about how they are constantly being outranked by larger publishers and site owners in Google Search. The irony here is that story is currently being outranked by Reddit – no joke. Google ranking Reddit above HouseFresh.
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Salesforce
FEBRUARY 20, 2024
For many people, a sudden tingling in the leg or a feeling of numbness in the arm isn’t too much cause for alarm. The tingling or the numbness goes away after a little while, and they go on with their lives. But for Brooke Eby, an abrupt limp on her way to a conference one day ultimately led to a diagnosis of amyotrophic lateral sclerosis (ALS) at the age of 33.
Search Engine Land
FEBRUARY 20, 2024
Websites using first-person pronouns, first-hand experience and a cookie consent banner were more likely to see positive visibility gains during Google updates, according to a new correlation study from Zyppy SEO. Meanwhile, fixed footer ads and fixed video ads were two features that were likely to negatively impact websites. Why we care. Credibility and experience are becoming increasingly important elements of SEO, in my opinion.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
FEBRUARY 20, 2024
B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation.
Search Engine Land
FEBRUARY 20, 2024
Google has announced that the new Interaction to Next Paint (INP) metric will become one of the three Core Web Vitals metrics on March 12, 2024. It’s replacing the older First Input Delay metric. This marks the biggest change to the web vitals since Google first introduced them as a ranking factor in 2021. What is Interaction to Next Paint? The three Core Web Vitals metrics each measure a different aspect of the experience users have on your website.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 20, 2024
The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features. Surprisingly, video search optimization, a method to dominate real estate, remains underutilized.
Martech
FEBRUARY 20, 2024
Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough to make me not want to do it again. Unlike most email mistakes, this one happened behind the scenes. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.
Search Engine Land
FEBRUARY 20, 2024
X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake. The social media giant claimed impressions, user posts and video views were up 31%, 41% and 75% year-on-year respectively. However, 75.85% of the traffic from X to its advertising clients’ websites was identified as fake in a new report by cybersecurity firm CHEQ.
G2
FEBRUARY 20, 2024
Globalization has brought a more competitive environment to any and every industry out there. Good customer service is essential for any company, but how crucial is it? Customer service channels were not at all common a few decades ago, but today, they are important for any thriving company.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
FEBRUARY 20, 2024
Despite new trends and innovative tools like AI stealing the limelight occasionally, many competitive industries continue to focus their SEO efforts primarily on building PageRank-passing link building. The basic assumption is that accumulating more PageRank-passing backlinks will eventually boost rankings and drive converting traffic to the website.
Martech
FEBRUARY 20, 2024
Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples.
Search Engine Land
FEBRUARY 20, 2024
YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior 28 day period, but you also get a list of your best-performing videos, along with how much money each one has made.
G2
FEBRUARY 20, 2024
The G2 team here, myself included, has been busy celebrating our Best Software Award winners, ever since they were unveiled on February 6th. We’re still going, but I’d like to take a moment to reflect on some of the trends and data underneath all the hoopla.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
FEBRUARY 20, 2024
Google Ads finally resolved the “Confusing Ad Text” and other content quality label errors for “the vast majority of affected users” For those still impacted by the error messages, which have been ongoing for the past 14 days, the platform confirmed it would continue working to restore the service. Appeals. The backlog for self-service appeals related to “Confusing Ad Text” and other content quality labels has now been brought down to normal levels, so if you
Sales Hacker
FEBRUARY 20, 2024
Helping founders with GTM Strategies and teaching sales reps how to earn the right to ask questions, which questions to ask, and when is the primary driver for Richard Harris. He brings 20+ years of experience, having done all the roles – SDR, AE, Manager, Director, VP of Sales, and Director of Sales Ops – to the table. His client list includes Zoom, Salesforce, Gainsight and 80+ SaaS start-ups.
Search Engine Land
FEBRUARY 20, 2024
Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently has 18 million active accounts. Why we care. Walmart’s acquisition opens up new ways for advertisers to connect with potential customers.
Martech
FEBRUARY 20, 2024
Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently has 18 million active accounts. Why we care. Walmart’s acquisition opens up new ways for advertisers to connect with potential customers.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Land
FEBRUARY 20, 2024
SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty. The role of SEO in user activation By definition, user activation is the moment when a user achieves value.
Martech
FEBRUARY 20, 2024
In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this to “maximize shareholder value.” I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion.
Understanding the Sales Force
FEBRUARY 20, 2024
Another “baseball is to sales” analogy shouldn’t surprise readers because I’ve already published more than 100 different articles over the past 19 years showing how selling is just like baseball. However, unlike the previous 100 plus efforts , this article will discuss how selling is different from baseball. In baseball there is a huge focus on numbers, but that’s more for fans while providing coaches with analytics they can use.
SaaStr
FEBRUARY 20, 2024
Gusto is a high-velocity, high-scale acquisition and expansion engine, and one we can all learn from. In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same. Together they share the high-velocity techniques they use to maximize sales, including: Sell to SMBs Use round-robin to assign accounts, but you’re not sure if it’s optimal Are stuck in a world of geographic territ
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
The Advantexe Advisor
FEBRUARY 20, 2024
And in the blink of an eye, we are more than halfway through February. In another two weeks, two-thirds of Q1 2024 will be in the books, meaning there will be a lot of Sales Leaders and Senior Executives starting to get nervous about Q1 earnings reports. Q1 earnings reports set the tone for the year and a poor Q1 could dig a hole that is impossible to get out of.
SaaStr
FEBRUARY 20, 2024
So lately I’ve listened to a few calls from churned customers from portfolio companies. It’s been a while since I listened to or talked to struggling customers. On the one hand, arguably, their feedback is not fully representative of your customer base if you’re growing. If you’re growing, generally, you’re focused on a market or market segment that’s also growing.
Highspot
FEBRUARY 20, 2024
Today’s reps can often feel the same way about the tools they use in their jobs – 66% of sellers say they’re drowning in tech, using 10 tools on average to close a deal. When reps jump between several tools to get their deals across the finish line, it can waste selling time and slow down deal cycles, while hindering your ability to understand how your go-to-market efforts are performing.
Sales Pop!
FEBRUARY 20, 2024
I am your host, and today I am thrilled to share with you the insights from a recent podcast episode where I had the honor of interviewing Karl Becker , the founder of Improving Sales Performance and author of several insightful books on sales and marketing alignment. Our conversation centered around his new book, “Iceberg Selling,” and the critical importance of understanding customers on a deeper level.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Salesforce
FEBRUARY 20, 2024
Do you know what a cybersecurity expert looks like? Hollywood and popular culture have certainly painted a picture. However, the stereotypes fail to recognize the diversity of roles, both technical and nontechnical, within the cybersecurity career landscape. People with cybersecurity skills are in high demand and can work in roles across departments and industries.
Search Engine Land
FEBRUARY 20, 2024
Google added new structured data to support product variants on e-commerce stores, this includes new technical documentation on how to implement the new structured data and Search Console and rich result testing tools for validation of the new markup. This is called product variant structured data. Also, Google clarified when to use FreeReturn versus ReturnShippingFees as value for returnFees for product returns in the product structured data documentation.
Salesforce
FEBRUARY 20, 2024
Digital communications have changed sales forever. Our State of Sales report revealed that 57% of buyers now prefer to engage with companies through digital channels, and more than 90% of B2B companies have adopted a virtual or hybridized sales model, according to McKinsey. But that doesn’t mean field sales is dead. Outside sales (aka field sales, or making deals in person) is still vitally important for businesses.
Hubspot
FEBRUARY 20, 2024
Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. It doesn’t matter how frequently you call prospects or how many years you’ve been in sales, you’ll always feel some anxiety before you dial — and that’s a good thing. If you’re nervous, you’re taking it seriously. Anxiety only becomes a problem when it impacts your ability or willingness to call.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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