Iannarino

NOVEMBER 10, 2023

In a rapidly changing world, where B2B buying and selling grow more complex, only those salespeople who adapt by becoming value-creating experts will thrive.

B2B 254

B2B Sales Sell 254

Anthony Cole Training

NOVEMBER 10, 2023

It is no surprise to any in the business of financial services that the world of selling, finding and building relationships is evolving. Banks and their relationship managers must find ways to leverage technology, improve effectiveness and uncover new ways to differentiate, attract and serve their clients. The future of selling is here and includes new behaviors that all bankers and managers should reflect on.

Relationship Management 177

Relationship Management Clients Technology Technology 177

Search Engine Land

NOVEMBER 10, 2023

If you work in marketing or SEO , looking at data is essential to your day-to-day. You’re probably analyzing performance to see the results of your efforts, assessing the impact of Google’s latest update, or working on a case study to share with the SEO community. But when dealing with SEO data, things are not always what they seem. How you perceive data on a high level may not necessarily be valid once you dig deeper.

CTR 123

CTR Conversion Clients B2B 123

Partners in Excellence

NOVEMBER 10, 2023

Perhaps I’ve not been paying attention. Recently, in conversations with clients and other groups, I’ve been stunned at how few have performance plans in place for their people. Having been raised in organizations that valued performance planning, I had assumed these were common place. Starting my selling career in IBM, we all had them. Much later, when IBM was a customer, in calling on people, I would always ask, “Open your lower right hand drawer and pull out the first folder.

Quota 109

Quota Teamwork CRM Pipeline 109

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

NOVEMBER 10, 2023

Meta has rolled out a new feature that simplifies the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Explaining why the rollout is such a big deal, he said on LinkedI

Conversion 118

Conversion Process Retail Price 118

Martech

NOVEMBER 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies.

Customers 109

Customers User Experience Strategize Drivers/motivators 109

Martech

NOVEMBER 10, 2023

The recent security advisory from Drupal.org is clear: “Drupal 9 is end-of-life as of November 1, 2023. There will be no further development, security fixes, or enhancements; all support for Drupal 9 will stop.” Drupal is a widely used open source CMS. This announcement is a critical signal for CMOs to prioritize upgrading to Drupal 10. The move is a technical and strategic necessity for upholding a secure, compliant, and advanced martech stack.

Strategize 109

Strategize UX Technology Technology 109

Search Engine Land

NOVEMBER 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers. However, walking the line between data and privacy can be challenging without the right strategies.

Customers 105

Customers User Experience Strategize Drivers/motivators 105

Martech

NOVEMBER 10, 2023

“Retail media is hard, but worth it. Its the third revolution in digital advertising and in almost every way, its more interesting than the previous two. It’s advertising as utility. It’s advertising that helps consumers find what they are looking for. But, its darn hard.” That was Jared Belsky, CEO of digital agency Acadia, reacting on LinkedIn to some big news in the digital commerce space.

Retail 105

Retail Networking Start-ups Price 105

Sales Gravy

NOVEMBER 10, 2023

In the competitive world of sales, adopting the right mindset is crucial for success. On this episode of the Sales Gravy podcast, Jeb Blount spends time with Dre Baldwin, a former professional basketball player in the NBA turned business guru to discuss why sales professionals who adopt a pro athlete mindset have greater success. Journey from the Court to the Boardroom Dre's journey from the basketball court to the boardroom offers invaluable lessons for sales professionals.

Sports 102

Sports Negotiate Pitch Sales 102

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Sales Hacker

NOVEMBER 10, 2023

With the end of the year fast-approaching, two inevitable events emerge on the horizon: The dawn of a new calendar year (hello 2024!). Contract renewal dates. A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time.

GTM 93

GTM Intrinsic Customers Contract 93

SaaStr

NOVEMBER 10, 2023

Dear SaaStr: What Were Your Toughest Times Before Breaking Out? My toughest times: COO pulling out after signed term sheet — VCs then pulled term sheet. This of course was my fault — I hired the “wrong” COO. But boy it was tough. I had 9 employees on payroll and $0 in the bank. Co-founder walking out the door. Man that’s tough. Co-founder firing my other co-founder — without telling me.

Engineering 91

Engineering Closing Product Sell 91

Understanding the Sales Force

NOVEMBER 10, 2023

The Analogy We heard the “Sound of Freedom” was a good movie and we loved it, but we were moved even more by the closing messages displayed on the screen. The statistics showed that as a result of human trafficking, more children are enslaved today than when slavery was legal! We didn’t know what we didn’t know. And “We don’t know what we don’t know about sales” is a true statement in most companies.

Legal 85

Legal Sales Contract Outside Sales 85

Membrain

NOVEMBER 10, 2023

When spending time with sales managers, I often hear: “I don’t have the time to coach!” But they spend lots of time pouring over reports, looking at data.

Sales 80

Sales 80

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

The Advantexe Advisor

NOVEMBER 10, 2023

It is a question that is asked in 100% of the Business Acumen training program s conducted by Advantexe and it never fails to be a provocative conversation in our business simulation debriefings, “Did our investments in social media marketing really work, or is it just the latest fad?” Over the past few months, I have traveled around the world delivering high-profile business acumen programs to the future leaders of large organizations and I continue to see a trend of a lack of awareness about t

Conversion 67

Conversion 67

G2

NOVEMBER 10, 2023

After sharing my reflections on the global opportunity for SaaS innovators in the age of AI , I was excited to recently sit down with some of those innovators and hear about real-world applications and use cases. This happened last month in London when G2 and ZoomInfo hosted an evening of AI insights and conversation among SaaS executives.

Go To Market 52

Go To Market Conversion 52

PandaDoc

NOVEMBER 10, 2023

In this article, we will explore the process of mastering quote management. You’ll learn its fundamentals, define the benefits of streamlined quoting software, and take a look at how to implement an efficient quote management workflow. Key takeaways Quote management is a systematic approach that empowers businesses to create, send, track, and manage price quotations throughout the sales cycle.

CRM 52

CRM Price Legal Represent 52

Lead Fuze

NOVEMBER 10, 2023

Ever felt like you’re in a never-ending chase to catch up with the latest marketing trends? How to use chatgpt in marketing might be your ticket off that treadmill. Imagine having an AI tool at your fingertips, generating content ideas, writing engaging copy and even interacting with customers on your behalf. This is no longer a distant fantasy—it’s already here!

Campaign 52

Campaign Promote Follow-up Engineering 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Sales Nexus

NOVEMBER 10, 2023

Here’s your ultimate guide for HubSpot vs Salesforce vs SalesNexus comparison. Uncover features, pricing, and benefits to find your ideal solution!

Price 52

Price 52

Lead Fuze

NOVEMBER 10, 2023

Are you a budding entrepreneur, dreaming of your startup soaring to new heights? Or maybe you’re already on the journey, trying to navigate through competitive landscapes. It’s time to make a big move that could give your venture an advantage. Picture this: AI for startups. “AI?” , I hear you say with intrigue and caution. Yes!

Growth 52

Growth Agriculture Strategic planning Technology 52

Search Engine Land

NOVEMBER 10, 2023

Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T ). To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Here’s why and how.

Trust 21

Trust Niche Finance Gaming 21

Lead Fuze

NOVEMBER 10, 2023

Picture this: A future where marketing departments are run by sophisticated algorithms, machines that know our preferences better than we do. Sounds like a sci-fi movie? But what if I told you that this isn’t too far from reality? With the advent of artificial intelligence , it’s worth asking: Will marketing be replaced by AI? This isn’t just about robots crunching numbers faster or handling mundane tasks.

Gaming 52

Gaming Strategize Technology Technology 52

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B testing 99

A/B testing Campaign Retail Angle 99

Lead Fuze

NOVEMBER 10, 2023

Ever wonder how your favorite online store seems to read your mind, popping up with just the right product at just the right time? Welcome to the world of Facebook AI advertising. Imagine a digital marketer working tirelessly 24/7, sifting through mountains of data and making sense of it all. That’s what Facebook’s advanced AI does. This ingenious tool learns from each interaction, perfecting its ability to deliver ads that are not only relevant but also perfectly timed.

Objectives and Key Results 52

Objectives and Key Results Campaign Growth Engineering 52

SalesLoft

NOVEMBER 10, 2023

How much time are your sales reps spending looking for prospects? And more to the point, how much time should they be spending on sales prospecting? It’s a careful balance. Effective lead generation requires putting in sufficient time to find those people or organizations that could be good candidates for what your company is selling. Top sellers spend about six hours a week on prospect research alone, according to Crunchbase.

Prospecting 52

Prospecting CRM Sales Lead generation 52

SaaStr

NOVEMBER 10, 2023

Adobe has been developing with AI in its tools for almost a decade. In the last couple of years, it’s been clear that something cataclysmic is happening in the creative industry. At this year’s SaaStr Annual, Adobe’s Chief Strategy Officer and Executive Vice President of Design & Emerging Products, Scott Belsky shares the 5 waves of change we can expect from AI in creative spaces and how this will change how brands of all sizes will create and deliver content at scale.

Hospitality 95

Hospitality Entertainment Presentation Promote 95

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service