Sat.Jul 20, 2024 - Fri.Jul 26, 2024

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Why Investing in Quality Sales Reps Is Crucial for Your Business Success

Iannarino

In the high-stakes world of sales, the decision between cost-cutting and quality hiring can make or break your business.

Sales 289
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10 Simple Ways to Optimize Your Website on a Shoestring Budget

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing As part of my Marketing Operations role, one of my focus areas is to understand how our website is performing and where we have opportunities for optimization. But we don’t have a dedicated website team, advanced tools, or even a budget to put toward the effort. In my research, however, it seems it’s not all totally necessary.

Angle 108
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Email deliverability: What you need to know

Martech

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Getting to the inbox is getting tougher. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. Fortunately, the requirements help reputable email marketers by making best practices mandatory.

Price 124
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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17 Best Business Email Templates to Get New Clients & Boost Sales

Hubspot

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Okay, maybe I'm not always saying that — nor have I ever actually said it word-for-word out loud — but it's still an important sentiment.

Clients 78
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Over-Reliance on AI Tools in Business Pt. 1: The Technical Perspective

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Artificial Intelligence tools like language models and image generators have revolutionized business operations. These tools offer unprecedented efficiency and cost-effectiveness, making them an attractive option for many tasks. However, as businesses increasingly lean on AI for content creation, customer service, and other functions, it’s crucial to understand the technical implications of this dependency.

Consult 72

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Could AI eventually make SEO obsolete?

Search Engine Land

The short answer is, “no.” Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? In other words, will AI eventually replace your job? Early analysis suggests that AI still falls short, particularly in technical SEO analysis. While this study primarily used basic prompts, some users report better results with more detailed prompt crafting.

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The Best Cold Call Script Ever [Template]

Hubspot

Why would you need a script for making a cold call? Consider this. You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Imagine how stressful it would be to go into each of these calls blind. Now, imagine what you could accomplish with a script that’s clear and persuasive.

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Why Your Sales Process will Fail

Engage Selling

What if I told you every sales methodology works if you master two simple things? Spoiler: It’s all about value and leadership. Let’s dive into how to make sure your … The post Why Your Sales Process will Fail first appeared on Colleen Francis - The Sales Leader.

Process 62
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How to put marketing data into meaningful context

Martech

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

Campaign 124
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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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OpenAI starts testing SearchGPT prototype, here’s what it looks like

Search Engine Land

OpenAI today announced SearchGPT, its long-awaited search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. How SearchGPT works. SearchGPT responds to queries using its AI models plus information pulled from the web.

Launch 128
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Dead & Company at Sphere Las Vegas

David Meerman Scott

Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little frustrating experience. Bobby Weir and Mickey Hart are cementing their legacy by continuing to innovate while performing a Grateful Dead songbook that was mostly written over 50 years ago.

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Salesforce and AWS Deliver New Benefits for ISV Partner Solutions Built on Hyperforce

Salesforce

Investing in our partners, like you, is essential for growth and accessing new benefits. As an ISV navigating the competitive landscape, you understand the importance of expanding your market reach and optimizing revenue channels. That’s why we’re excited to introduce a new program from Salesforce in partnership with Amazon Web Services (AWS) called the Salesforce ISV Fast Track program.

GTM 78
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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Coca Gauff and Little Simz in a recent Bose campaign. Image: Bose. The 2024 Summer Olympics open in Paris on Friday. Gender parity was a stated goal , giving women athletes a bigger stage than ever before. In the U.S., sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. What does this mean for marketers?

Sports 120
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Bing testing new generative search experience

Search Engine Land

Bing is now testing its new generative search experience that combines the Bing search results and its language models to use AI to generate a different breed of search results, including an AI-generated search results pages. “I’m excited to share an early look at Bing’s new generative search experience. It combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout.

UX 99
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Let Obstacles be Your Teacher

Engage Selling

Downturns happen to everyone in sales. But when they do, there’s a right way and a wrong way to respond. Among the many clients I’ve coached, helping them work … The post Let Obstacles be Your Teacher first appeared on Colleen Francis - The Sales Leader.

Clients 62
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How Good is Your Team at Prospecting for New Leads?

Anthony Cole Training

As sales manager, business line leader, or CEO, is your team finding, qualifying and closing as much business as you think they should? Most say "No" when we ask that question, which means that something in your client outreach and sales process has to change. And that change, we believe, starts at the very beginning. The call or outreach to set up an appointment is key.

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How does AI fit into marketing campaigns?

Martech

Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.

Campaign 131
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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. Optimizing for PPC conversion rates A common conversion rate optimization (CRO) methodology involves three steps: Step 1: Investigation.

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Afraid to Look in the Mirror?

Engage Selling

“What got you here won’t get you there.” Sound familiar? But sales teams often hit a wall because they’re too emotionally invested in old strategies. Here’s how to successfully shake … The post Afraid to Look in the Mirror? first appeared on Colleen Francis - The Sales Leader.

Sales 62
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The Ultimate Guide to Waking Up Early for Maximum Productivity

Iannarino

Discover how waking up early can transform your productivity and well-being, and learn practical tips to make it a habit.

Product 297
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How behavioral economics can be the marketer’s secret weapon

Martech

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to. By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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Survey: User satisfaction with Google grows in 2024

Search Engine Land

Americans are more satisfied with Google Search than a year ago, according to the annual American Customer Satisfaction Index (ACSI) Search and Social Media Study 2024. Why we care. Many search marketers and news publishers have complained about various aspects of Google Search becoming worse in recent years, especially over the past couple of years (for example, due to various algorithm updates and the arrival of AI Overviews ).

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Three Skills Your Sales Team Needs to Sell an AI Solution

Force Management

Artificial Intelligence (AI) is a fast-growing new market sector. Recent estimates show more than 75,000 AI companies exist, with more than $107B invested in these types of companies over the last two years.

Sell 150
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How to Recover Lost Clients: Proven Strategies for Sales Success

Iannarino

Losing a client can feel like a major setback, but with the right strategies, you can win them back and strengthen your business relationships.

Clients 285
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The no-code guide to integrating your martech stack

Martech

You’ve spent a lot of money on different martech tools. They’re all great in their own way and save you time. But something’s missing. Why can’t you get all your data in one place? This is a common problem with modern marketing tools. Each platform creates and holds its own data, leaving you with an archipelago of data islands. It’s almost impossible to get the deep insights that would reveal themselves if you could get all the data into one place.

CRM 122
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Google scraps plans to kill third-party cookies in Chrome

Search Engine Land

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision marks a significant shift in Google’s privacy strategy and will come as a relief to many in the advertising industry who have been scrambling to prepare for a cookieless future.

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“Did You Get My Last Email…….”

Partners in Excellence

Our inboxes, social feeds, text messages, voicemail (does anyone use it anymore), are filled with outreaches. If your experience is anything like mine, 99.9% are a pure waste. Poorly targeted, personalized in the most impersonal manner, AI authored. The volume grows. Fortunately I’ve trained my spam filters to take out a lot, but inevitably a few sneak through.

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How to Displace Competitors in B2B Sales: Proven Strategies for Sales Success

Iannarino

Discover the secrets to effortlessly displacing your competitors and achieving sales success with these proven strategies.

B2B 283
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67% of marketers say lack of training is primary barrier to AI adoption

Martech

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.