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Assuming for a second that when you think about hiring for a position in your organization, you are thinking about hiring the best, especially in the early rounds of looking for talent.
94% of sales managers are optimistic about their salespeople. That's a very surprising statistic for a couple of reasons: 50% or more of their salespeople won't hit their quotas this year and haven't since at least 2008. Objective Management Group's (OMG's) findings from the evaluations and assessments of 1.8 million salespeople show that 50% of all salespeople are weak.
If you generate a $200 million quarterly profit with an online product, your website’s user experience must be world class, right? Wrong. Your homepage can still look like the one above, which is from one of the largest cryptocurrency exchanges in the world. But terrible UX isn’t a shortcoming of the cryptocurrency industry—it’s common in every high-growth industry, including, perhaps, your own.
As we increasingly understand the “Chaotic Buying Journey,” as illustrated by the great work done by my friends at Gartner; marketing and sales people are struggling with, “How do we respond?” Too often, the thinking is, “We have to meet the customer where they are at!” Some marketing and sales enablement people are reveling in the new content challenge, thinking, they have to provide content and related support for every one of these points in the buyer jour
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
I'm heading to a sales training session about 12 years ago. It's a client in downtown Cincinnati and I've been working with them for two years. They know me as a high energy, enthusiastic and entertaining sales trainer. In other words, I stand up, I move around, I'm engaged, I role play, we learn a lot and people make more sales.
Year after year, WordPress ranks as one of the top website building tools available. This easy-to-use CMS (content management system) software is beginner-friendly, offers a variety of plans, and allows you to quickly create and manage a unique and functional website for your visitors. If you’re looking to build a site on WordPress, one of the first questions you may find yourself asking is, “What’s the difference between WordPress.org and WordPress.com?”.
You regularly run A/B tests on the design of a pop-up. You have a process, implement it correctly, find statistically significant winners, and roll out winning versions sitewide. Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? A hold-out group can deliver the answer, but, like everything, it comes at a cost.
You regularly run A/B tests on the design of a pop-up. You have a process, implement it correctly, find statistically significant winners, and roll out winning versions sitewide. Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? A hold-out group can deliver the answer, but, like everything, it comes at a cost.
By Jeff Shore. ?In his seminal masterpiece, Influence – the Psychology of Persuasion , Dr. Robert Cialdini offers six key principles of influence. Among the Big Six: the principle of authority. Put simply, we are greatly influenced (in ways we do not always understand) by our impressions of authority. This not about sales tactics; this is about human nature.
In our sales training classes, we spend a great deal of time on the appropriate "attitude" required to be successful in selling. With the right attitude, you can count on consistently executing the required conduct and sales techniques to be successful. I once heard another sales development expert explain that "sales technique is just a change in language.
It's a well-known fact that colors can influence mood -- consider how you feel differently when you enter a bright orange room, versus a muted gray. But did you know color also plays a major factor on your customer's first impressions of your brand? People generally make up their minds on how they feel about a product within the first 90 seconds -- and about 62-90 percent of their assessment is based on colors alone.
Growth is good. When growth occurs, so does the expansion. But growth brings new challenges. As leads pour in, it becomes challenging for your current sales reps to manage their book of business and properly prospect. As a sales manager, you have to ask yourself “Do I simply hire more salespeople, or is it time to implement an SDR program?”. Driving sales is such a vital component of every company’s strategy, so it may seem illogical to even consider outsourcing any part of your sales process.
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
I recently got back from Vegas. I was at a conference there, staying in a very nice, high-end hotel. The hospitality was delightful. The room was beyond comfortable. The view was spectacular. Everything was great.
What's your business' competitive edge? A value proposition helps businesses identify what sets it apart from competitors. But how can you tell if your business activities are creating the most value for customers and a great profit margin? A value chain is used to describe all the business activities it takes to create a product from start to finish (e.g., design, production, distribution, etc.).
In This Episode of The Buyer’s Mind with Jeff Shore: Matt Heinz, President and Founder of Heinz Marketing, discusses with Jeff what to do when you’ve got more than one decision maker. That could be a husband and wife or it could be different level managers in a B2B situation. This situation nothing new to the seasoned sales professional but the solutions might not be what you think.
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Sales forecasting is hard. For proof, you need look no further than the 2018 CSO Insights Sales Performance study, which reported that on average a little over 46% of all forecasted sales deals actually resulted in a win (never mind the timing).
In 2008, I posted two blogs covering 14 of the 21 core competencies identified by the Objective Management Group Sales Person Assessment. Between then and now, much has taken place that I've written about, and as I fly from Atlanta to Portland, Oregon, I have some time to write about the remaining 7 core competencies. I know that you've been waiting with baited breath.
For many years, B2B companies have executed their inbound sales funnel the same way. Much like the word “funnel” suggests, it’s based on the idea that you fill the top with people interested in your product (leads) and then filter out those who aren’t qualified to buy. The problem? The way we’ve been filtering people just isn’t working any more. Marketing qualified leads (MQLs) and sales qualified leads (SQLs) were created as a way for sales and marketing to determine if the leads they were deal
Over the past week, I’ve been involved in several conversations that have the same underlying theme. It’s basically around the concept of Productive Conflict. I believe this is a critical concept–both in how we engage our customers and in driving change internally. At the same time, I believe it is misunderstood, avoided, and executed very poorly with horrible results.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
It’s a great time to be in enterprise sales. Many industries—including SaaS products, cybersecurity, and healthcare—are poised for growth. Companies in these industries will thus need skilled salespeople to work on enterprise sales. So if you want to enter enterprise sales , there are many opportunities available to you. The same is true for professionals who are already in enterprise sales, but want to enter a new industry or role.
By Jeff Shore ? Are the rumors of a changing market beginning to cause ripples in your organization, your sales team or even your own mind? Or perhaps, it’s escalated way past rumors and what was once a hot market is starting to cool way down. This leaves your customers wondering… “AAAAAAAAAHHH! IS IT HAPPENING AGAIN!?!?!” Or, at the very least, causes anxiety.
One of the biggest mistakes sales managers and sales people make is spending too much time focusing on the health of the pipeline. Managers are constantly holding pipeline reviews. They are constantly asking, “What’s changed since we reviewed the pipeline yesterday?” (You can see how tedious these constant reviews are, particularly if you have a long sales cycle (anything over 3 months).
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Having a Company Page on LinkedIn is essential. It gives you the opportunity to take part in conversations important to your brand, engage with and grow your audience, and leverage your current employees to spread your mission. On November 13 th , LinkedIn relaunched Company Pages as LinkedIn Pages, adding new features that customers value most. If you log into LinkedIn today, you’ll notice some obvious differences.
By Matt Heinz, President of Heinz Marketing. Have you listened to our live show, Sales Pipeline Radio? It’s live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and will continue to do so.
Sales managers need a way to rank their Sales Development Reps (SDRs) on performance. Having a scoring system in place for SDRs and other sales reps gives clarity to both managers and reps on how they should be prioritizing their time and how they stack up against their colleagues. On average, we’ve found companies are tracking 7+ KPIs for their SDRs. ?
Every once in a while, I like to do a jigsaw puzzle. It’s nice to do in the evening, no distraction from devices, there’s the great tactile feeling as I pick up a new piece, trying to figure out where it fits. Then there’s the great reward at the end, once all the pieces are in place, you finally see the whole picture and it makes sense.
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
When you're trying to make a good first impression, a greeting is critical. Saying "Yo, what's up" to your new employer will evoke a different, likely more negative reaction than, "Hello, sir, it's nice to meet you.". A cover letter greeting is just as important as your first in-person salutation. It's a chance to demonstrate professionalism and even effort -- for instance, addressing your hiring manager by first and last name shows you did your research.
By Maria Geokezas , VP of Client Services for Heinz Marketing. In the past, for most B2B companies, relationship selling was selling. There was no social selling, there was no selling automation. Selling was about the relationship between a salesperson and their buyer. That’s it. The focus was on building trust for the long-term: understanding the buyer’s world, their pains, their motivations, and helping them achieve their goals, hopefully through the use of your product or service.
Lays Potato Chips. Movie Theater Popcorn. Toll House Chocolate Chip Cookies. BBQ Ribs. Fudge Brownies. Rolos (a personal favorite from years ago). All junk food which, after having the first one, you just can't stop there. You must have more. Lays even had that as a slogan back in the late 60's - "Bet you can't eat just one." Back then I couldn't stop at one.
This week on the Sales Hacker podcast , we interview Ilir Sela , the Founder and CEO of Slice, one of the fastest growing companies focused on the small business space in the US. . Slice helps pizzerias compete with Big Pizza and transforms the way they manage their business. Slice is a team of over 400 folks spread across New York, Macedonia, and Ireland and Ilir walks us through how he thinks about growing and scaling a company that is fundamentally about helping small business owners surviv
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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