Remove effectiveness-must-precede-efficiency
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Effectiveness Must Precede Efficiency

Partners in Excellence

In our every day rush of trying to get things done (play on words is not intentional), we seek to constantly improve our efficiency. Whether it’s the latest gadget, new time management approaches, the latest in tools to automate much of what we do, we seem focused on efficiently done. But we overlook effectiveness too often.

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Effectiveness Must Precede Efficiency

Partners in Excellence

I don’t question that, but there’s more interesting information–that drives effectiveness. As we look at this data, there are some really interesting things that leap out–regarding effectiveness. Or perhaps that person was not as effective in the conversation as possible. The data is fascinating.

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The 4 steps you must take before launching your product

Martech

Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any other company?” This inclusive strategy fosters alignment and creates a more dynamic, responsive and effective GTM plan. Nail your value proposition.

Launch 104
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Why agencies need to work closely with client RevOps teams

Martech

Imagine this: Your agency has created a clear and effective digital marketing plan. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. Setting up your agency partner for success from the beginning yields efficient spend and improved outcomes for business objectives.

Clients 103
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The CMO’s guide to aligning martech and business strategy

Martech

When different tools in the martech stack don’t communicate or share data effectively, leading to silos of information. Disconnected martech stacks frequently fail to leverage data effectively, missing out on insights that could drive strategic decisions. Marketing goal : Improve campaign personalization and efficiency.

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Productivity, Effectiveness, Efficiency

Partners in Excellence

I was interested because the piece was focused on understanding the difference in productivity and efficiency. We don’t understand these terms, and how to leverage them appropriately, we will fail—possibly very efficiently. If I produce 200 emails/hour rather than 100, I’m twice as efficient.

Product 62
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Google TV: What you need to know about CTV buying in Google Ads

Search Engine Land

To run on Google TV, you must couple this placement with YouTube but maintain the ability to exclude the display network. The announcement of Google TV also precedes some key platform video news, with Amazon and others adding ads to their video platforms. Peacock and Tubi).

Campaign 106