Hubspot

MARCH 27, 2018

Crystal is a technology marketing strategist, professional speaker, and author of two books, One Tech Action and The Social Media Why. Her clients include Fortune 500 companies like Microsoft, Berkshire Hathaway, and General Electric. She was also a Senior Policy Advisor for the White House Office of Science and Technology Policy.

Growth 78

Growth Consult Electricity Networking 78

SaaStr

JULY 8, 2020

and before that spent 10 years as the Founder and CEO @ Raw Engineering, building a leading digital transformation consultancy. And before that, spent 10 years as the founder and CEO at Raw Engineering, building a leading digital transformation consultancy. For starters, I’m not an engineer and I’m a female.

Non-Profits 85

Non-Profits Teamwork Start-ups Engineering 85

Spiro Technologies

APRIL 12, 2023

Joe Shoemaker: Fasteners are a critical part of mostly everything that’s manufactured from the eyeglasses that you happen to be wearing to the chair that you’re sitting in, and a number of instruments and technologies that go on beyond that. Not critical engine components. At EFG, we manufacture specialty fasteners.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

Joe Shoemaker: Fasteners are a critical part of mostly everything that’s manufactured from the eyeglasses that you happen to be wearing to the chair that you’re sitting in, and a number of instruments and technologies that go on beyond that. Not critical engine components. At EFG, we manufacture specialty fasteners.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Hubspot

MARCH 11, 2016

Combine a sales-minded dreamer with a genius engineer, or combine a punk rocker with a hip-hop pioneer, and -- as you're about to discover -- the sum can often be greater than its parts. Hewlett and Packard became friends in 1934 after they had both graduated from Stanford University with degrees in electrical engineering.

Gambling 52

Gambling Electrical Engineering Launch Electricity 52

Search Engine Land

OCTOBER 11, 2023

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. Google is continuing to invest in cloud technology to find growth opportunities. Here is a direct example of the query “pros and cons of electric cars.”

CTR 132

CTR Electricity Real Estate Angle 132

Sales Nexus

JUNE 1, 2022

Get to know SalesNexus founder and CEO Craig Klein as he shares his journey in the sales and marketing world with Alex Guz on the Revenue Engine Podcast. Once I got out of college and got into the working world, I graduated as an engineer. I went to work at NASA, for a NASA subcontractor as an electrical engineer.

Sales 52

Sales CRM Start-ups Lead generation 52

Hubspot

AUGUST 16, 2017

campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). What's interesting about this campaign is that it was initially launched to combat the rapid increase in fast food and soft beverages: The CMPB wanted people to revert to milk as their drink of choice in order to sustain a healthier life.

Electricity 101

Electricity Campaign Launch Gambling 101

Search Engine Land

FEBRUARY 17, 2023

Although Yahoo had purchased Inktomi in December 2002, Yahoo opted to build its own web search engine. Yahoo still relied on Google for image search and and News search was a combination of Yahoo’s own editorial and technological resources. ” – Search Engine Watch, Yahoo! Google To Launch AMP In Search Results On Feb.

Engineering 91

Engineering Referrals Electricity Campaign 91

Search Engine Land

MARCH 13, 2023

The Stanford Persuasive Technology Lab compiled 10 guidelines for building web credibility based on three-year research with over 4,500 participants. It’s probably no coincidence that Google announced the addition of “experience” in its search quality raters guidelines shortly after ChatGPT’s launch.

Electricity 99

Electricity Trust Engineering Consult 99

Hubspot

AUGUST 16, 2017

campaign, not everyone remembers that it was launched by the California Milk Processor Board (CMPB). What's interesting about this campaign is that it was initially launched to combat the rapid increase in fast food and soft beverages: The CMPB wanted people to revert to milk as their drink of choice in order to sustain a healthier life.

Electricity 78

Electricity Campaign Launch Gambling 78

Hubspot

OCTOBER 10, 2018

In fact, the technology is already in use. But while this technology is familiar in some settings, it’s definitely not simple. AR technology was born at Harvard University in 1968. Ivan Sutherland , an electrical engineering professor, created a head-mounted display system, nicknamed “ The Sword of Damocles."

Transportation 100

Transportation Drivers/motivators Healthcare Electrical Engineering 100

SaaStr

OCTOBER 22, 2020

I studied electrical engineering. Ryan Carlson: You mean build something while everybody’s watching you do it, they see the progress instead of waiting and then launching? And they haven’t launched a product yet. I think you launch when you have some semblance of that. I’m interested.

Pipeline 70

Pipeline Cross-sell Launch Start-ups 70

Hubspot

MARCH 18, 2018

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. That’s what Raise the Bar does, by compiling a “daily digest of timely, must-read posts on sales, marketing and growth engineering.”

B2B 78

B2B B2C Electricity Engineering 78

Hubspot

JUNE 12, 2017

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. That’s what Raise the Bar does, by compiling a “daily digest of timely, must-read posts on sales, marketing and growth engineering.”

B2B 0

B2B B2C Angle Electricity 0

Hubspot

FEBRUARY 15, 2017

million visits to the campaign site, as well as 27 million views of the launch video. And in 2012, Facebook launched what were then called the Facebook Studio Awards, “ to recognize the agencies and brands that are pioneering this shift. ”. It’s not just “about technology,” the description reads. 6) Communicator Awards.

Campaign 72

Campaign B2B B2C Promote 72

SaaStr

MARCH 27, 2020

Before entering the world of SaaS, May was a vice president at one of the world’s largest sovereign wealth funds, where she was the first employee on the technology investment team, building a portfolio now worth over $20B. It’s live, you could actually go to that site. And, so we’re making fun of them.

Start-ups 84

Start-ups Closing Prospecting Customers 84

Hubspot

JUNE 26, 2012

2) Manufacturing & Engineering. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. Healthcare. But that's simply not true! Yeah, they're owning it.

Hospitality 75

Hospitality Manufacturing Healthcare Niche 75

Martech

JULY 12, 2021

Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 The immersive driving experience launched June 14, with an additional walk-through by Pinterest’s influential creators rolling out in July. 4 for a virtual spin.

Electricity 100

Electricity Promote Engineering Launch 100

Hubspot

APRIL 22, 2013

3) General Electric. Instead, it shows off its products by sharing photos of other products it powers, such as huge engines and powerful machines. After all, how often do you get to see a jet engine up close? Again, this is a perfect example of using the technology at hand to increase the effectiveness of your visual content.

B2B 77

B2B Electricity Education B2C 77

Hubspot

MAY 10, 2012

If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! We do this all the time when we get questions that end up being really hard to explain in writing -- this video that shows you how to analyze Facebook Insights is our most recent example that required no special technology to shoot.

Networking 76

Networking B2B Lead generation Promote 76

SaaStr

MARCH 1, 2024

Engineers are more productive because Github’s Copilot writes 50% of code. Then GenAI comes out, and they’re able to easily plug into GPT and launch their version of Copilot called Co-counsel, which does a lot of tasks lawyers need to do routinely. But they think about GenAI as a core technology, like electricity.

E-commerce 99

E-commerce Legal Launch Electricity 99

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Scott Brinker maintains the marketing technology landscape project. If 10 startups launched tomorrow tackling the exact same space—but they couldn’t see what others were doing—what would happen? WP Engine used speed.

A/B testing 162

A/B testing X-functional Price Gaming 162